275 – Creating a brand

Creating a brand - WP Builds Weekly WordPress Podcast #275

Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. We are on Season 2  where we are looking at The Design Process. Today we are discussing  “Creating a brand”. With so much to take in, we needed to split the subject up into seven, easy to understand, sections. So take a listen to the podcast and hit up the comments if you think that we missed anything.

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273 – How do we get our website copy?

How do we get our website copy? - WP Builds Weekly WordPress Podcast #273

On the podcast today we continue our WordPress Business Bootcamp series. Now we’re trying to figure out “How do we get our website copy?”. It’s a thorny issue and I’m pretty certain that this problem has held up one or other of your website builds in the past. Who should create the content that goes on the site? Should it be you, a professional copywriter, an SEO expert or perhaps we leave that to the client and just place Lorem placeholders in until they’re ready? The problem though is that the text is really crucial for the success of a website, and therefore it’s crucial to get it right. Not only will Google like it, but the way that your site looks, the structure of it all hangs on how the words fit in the overall design that you’ve decided upon. So listen to the podcast as we discuss this topic and leave some feedback…

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271 – How do we structure our clients’ websites?

How do we structure our clients' websites? - WP Builds Podcast #271

Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. We’re on series 2, episode 2. “How do we structure our clients’ websites?” We’re trying to figure out which parts of a website does our client really need from the outset. There’s hundreds of things that we can do, but as the budget is tight, what are the things that we’re going to suggest that the client implement to get the most from this fledgling site? Do they need something specific in the header? What about lead magnets or landing pages? Which pages are essential at the start and how are we going to measure the success of what we’re building over time? There’s a lot in here, and it may be that you’ve in a habit of doing things in a certain way, and this conversation might make you stop and have a rethink about the structure of your clients’ websites. Go listen…

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267 – Where’s the next client coming from? – Series 1 / Episode 6

Where’s the next client coming from? - Series 1 / Episode 6 - WP Builds Weekly WordPress Podcast #267

To stay in business, you need to keep working. That usually means more clients. But where does this never ending conveyor belt of clients come from? What can you do to avoid gaps in your work roster? There’s no magic bullet, and likely there’s disappointment along the way. But you’ll get into a pattern of gaining work at some point, but it’s good to discuss some of the things that we’ve tried before. Find out what they might be in the Podcast today…

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265 – Have we set the right expectation? – Series 1 / Episode 5

Have we set the right expectation? - Series 1 / Episode 5 - WP Builds Weekly WordPress Podcast #265

Welcome to another in our Business Bootcamp series. It’s the series where we relearn everything we know about building WordPress sites, and running a web design business from start to finish. Presently, we are on Season 1 (where we look at what needs to happen) before the build. Have we set the right expectation? Nathan and David are taking different routes to get our invented businesses going and our client’s website up. In this episode we tackle how you might get your client expectations set up, and what those expectations might be. This includes things like what points typically cause friction in a web project, how can we effectively gather content, what channels of communication are we going to use, how will we handle revisions, and the worst of them all… clients just ghosting us. It’s an interesting chat and we cover a lot of ground. Go check out the podcast.

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263 – Agreements / contracts and payments – Series 1 / Episode 4

Agreements / contract and payment - Series 1 / Episode 4 - WP Builds Weekly WordPress Podcast #263

Welcome to another in our Business Bootcamp series. It’s the series where we relearn everything we know about building WordPress sites, and running a web design business from start to finish. Today we’re thinking about the legal side of things… agreements / contracts and payments. How would you handle this as someone new to the industry. Do you even need a contract? Perhaps you’re starting out and making a website for a friend, in which case the situation might be different, but do you owe it to yourself to protect you and your business from things which might go wrong… late payment / no payment, absent client who never returns your calls, a client who is simply unreasonable in their expectations of your time. It’s really only after you’ve been doing this for a while that you might start to realise that some form of legal protection is a good idea, but where do you go to get that? You could try a lawyer, but that might be expensive. You could make something up, but that might not really protect you. You could download something from the internet, but that might not cover all the things that you need covering. So many things! Fins out what we’ve done in the past, the mistakes that we’ve made and where you might find some useful resources. Go check out the podcast…

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261 – Getting a brief and scoping the project. WordPress Business Bootcamp – Series 1 / Episode 3

Getting a brief and scoping the project. WordPress Business Bootcamp - Series 1 / Episode 3 - #261 WP Builds

Welcome to another in the WordPress Business Bootcamp series. It’s the series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. Presently, we are on Season 01 (of the series which is looking at the things that need to happen) ‘Before the Build’. This is episode 03… “Getting a brief and scoping the project”. So this is really all about making the first contact, making an impression and letting the client know how you work and what they can expect. There’s so many possible routes that you can take here. Are you going to meet face-to-face or work on Zoom? What are the ways that you’re going to communicate the expected budget? How will you explain your processes to see if you’re a good fit for one another? How do you qualify them as a ‘good’ client? Do you introduce care plans at this point? There’s so much more to this, but you’re going to have to listen to the show to find out more…

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259 – How do we know what to charge? WordPress Business Bootcamp – Series 1 / Episode 2

How do we know what to charge? WordPress Business Bootcamp - Series 1 / Episode 2 - WP Builds

Welcome to another in the WP Business Bootcamp series. It’s the series where we relearn EVERYTHING we know about building WordPress sites and running a web design business from start to finish. The Premise of this series is that we have our first potential website client. All we know is that she is a lawyer in a large city. She asked a mutual friend who thought of us. We have few skills and no business or processes in place. She has no previous website. No branding or copy. As we go through the series, Nathan and David will be taking different routes to get our business going and our client’s website up and running. Presently, we are on Season 1 of the series which is looking at the things that need to happen before the build. Today we’re trying to figure out how we might think about charging for the services that we offer, and as always, there’s more to this than meets the eye… fixed v value pricing, being competitive, discounting, bundling services together and much more. Check out the podcast and leave us a comment with your thoughts…

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257 – Realistically defining our business model. WordPress Business Bootcamp – Series 1 / Episode 1

WordPress Business Bootcamp - Series 1 / Episode 1 - WP Builds Podcast

In this brand new, and huge series of podcast episodes we try to re-learn everything that we know about running a WordPress website business. We start from the idea that we’ve got our first potential client, but we have no prior experience. So where do we start? What do we do? Where do we go to find inspiration? What methodologies could assist us towards becoming profitable? Join us on this journey as we start the “WordPress Business Bootcamp”! Check out the podcast…

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