228 – ‘J’ is for Jobs

'J' is for Jobs - WP Builds Weekly WordPress Podcast #228

This episode is about all the many, many, many jobs that you do each and every time you build a WordPress website for yourself or for a client. There really are so many! I’m not too sure that I do quite as much as David does, because, as you’ll hear, he’s does rather a lot. From setting hosting and email, from forms to security, this episode could have gone on for a long time. Maybe you treat each project individually, or have a template that you keep coming back to. Go listen to the podcast today and tell us what you think…

Read More

227 – Building websites in a day with your team

Building websites in a day with your team - WP Builds Weekly WordPress Podcast #227

I’ve often thought about building my WordPress websites on the one day model, it’s got so much going for it. I’ve heard stories of quite a few people who are managing this very effectively. However, it’s always been something that I’ve associated with a single freelancer. I’d always assumed that the margins were pretty tight, and therefore most likely to work with one person. Well, Candy Phelps is on the podcast today to tell me (and you) otherwise! She’s built a business creating websites in a day with a team, and, as you might have guessed, it’s all about the process. If you get the process right from the start, you can make this work, as you’ll have all your ducks in a row, so that there’s no time wasted and every member of your team know what to do and when to do it. It’s pretty interesting to see how this all hangs together. Go listen…

Read More

203 – The WordPress journey of Wendie Huis in t Veld

The WordPress journey of Wendie Huis in t Veld - WP Builds Weekly WordPress Podcast #203

This is one of those warm and fuzzy episodes! It’s all about Wendie and her journey with WordPress. There’s no product here, no tutorial, just a good, old fashioned chat about WordPress with a thoroughly lovely person! Wendie and I have been chatting on and off for years. It all started back in the day that both of us were going through the WP Elevation program and we decided to be accountability partners. We chatted from time to time during that and drifted in and our of conversations online for many years. We met in person at WordCamp London in 2018 as well as WordCamp Europe in 2019. She’s been working in the WordPress space for years and has a really interesting story to tell. So have a listen to the podcast to find out more…

Read More

200 – To niche or not to niche

To niche or not to niche - WP Builds Weekly WordPress Podcast #200

So, you’re a WordPress website creator. You sell your websites to clients far and wide, or at least that’s the hope. We all know though that the reality is that finding new clients can be hard and keeping them can be harder. The question in this episode of the podcast is, what’s the best approach for attracting new clients. Should you go for anyone and everyone, or are you best targeting your efforts at a particular niche? Well, it’s not that easy and there are pros and cons to both options. Today on the podcast, which by the way is episode 200 (yay!), we discuss which is best. Honestly, it throws up some unexpected results. In the end you’ll have to decide for yourself, but perhaps listening to others debate this point might get you on the right track! Go listen…

Read More

198 – Value pricing v fixed rate

Value pricing v fixed rate - WP Builds Weekly WordPress Podcast #198

This debate will never die, but we keep hearing more about it each year. The traditional model is to charge your client a fee that is made clear on your website. You charge a fixed fee for the services that your provide. But now we’ve got value pricing which says charge the client based upon the value that you bring to their business. More profit for you. But is this easy to pull off, or does it feel like deception from the client’s point of view. One model is simple, the other takes more thought, but offers higher rewards (if you can find the clients). Find out what we think about this debate in the WP Builds Podcast today…

Read More

190 – Content first v content later

Content first v content later - WP Builds Weekly WordPress Podcast #190

If you’ve been building WordPress websites for any length of time, then you know this debate inside out. Should you get all the content from the client before you start the project? The answer is not as simple as you think. There are so many factors at play. Clients who just don’t know what they want until they see it. Clients who don’t understand your processes. Perhaps you even prefer to iterate your designs as the prject wears on and like the possibility to adapt what the client needs as you go. You might even take of the whole thing and say that you’ll supply content and they can overwrite it at a later date when they’re ready. Whatever the case may be, you don’t want to be help up getting the website built, shipped and paid for because of content! So what’s the best appraoch? Find out what we thing on the WP Builds podcast today…

Read More

189 – Let us take care of your WordPress websites so that you can keep building them

Let us take care of your WordPress websites so that you can keep building them - WP Builds Weekly WordPress Podcast #189

I got into building WordPress websites because I like building websites. Now that is a breathtaking insight I know! But it’s important to think about this for a minute. I have no metrics on this, but I know for certain that I spend quite a but of my week just patching up and maintaining websites that I’ve already built. This is covered by my care plans but I’m not all that sure how profitable my WordPress website care plans are, one month I might do very little, another, I’m inundated! Today on the WP Builds Podcast we have Brad Morrison from GoWP who is here to tell us how they can take this support burden away from you. They’ll do all the maintainance, support, updating and content edits for you. Their new service will even build your webpages for you! Have a listen and see if it’s for you…

Read More

184 – Limited client access v’s full access

184 - Limited client access v's full access - WP Builds Weekly WordPress Podcast

Some WordPress freelancers and agencies give clients full admin access to WordPress. Some give another role, such as the Editor role. What works best for you and your clients? Some completely reconfigure and white label the WordPress dashboard. Some give an Editor role for everyday use and an Admin role so they have ownership. I’m sure there are more variations. Perhaps you’ve changed your position on this over the years, or still have a level of uncertainty. Do you or don’t you want clients to see what’s going on under the hood with their WordPress website? Check out the WP Builds podcast to find out what we think!

Read More

175 – Having a system for ‘Word of Mouth’ marketing with Jason Resnick

WP Builds Weekly WordPress Podcast: 175 - Having a system for 'Word of Mouth' marketing

Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We’re talking today about ‘word of mouth’ marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don’t really have all that much control over. After all it’s happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question… ‘Who would you recommend to build my WordPress website?’, but it’s little more than hope, right? Jason explains why it’s a little bit more than this in this weeks podcast…

Read More

162 – Information Overload

162 - Information Overload - WP Builds Weekly WordPress Podcast

You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…

Read More