This is one of those warm and fuzzy episodes! It’s all about Wendie and her journey with WordPress. There’s no product here, no tutorial, just a good, old fashioned chat about WordPress with a thoroughly lovely person! Wendie and I have been chatting on and off for years. It all started back in the day that both of us were going through the WP Elevation program and we decided to be accountability partners. We chatted from time to time during that and drifted in and our of conversations online for many years. We met in person at WordCamp London in 2018 as well as WordCamp Europe in 2019. She’s been working in the WordPress space for years and has a really interesting story to tell. So have a listen to the podcast to find out more…Read More
So, you’re a WordPress website creator. You sell your websites to clients far and wide, or at least that’s the hope. We all know though that the reality is that finding new clients can be hard and keeping them can be harder. The question in this episode of the podcast is, what’s the best approach for attracting new clients. Should you go for anyone and everyone, or are you best targeting your efforts at a particular niche? Well, it’s not that easy and there are pros and cons to both options. Today on the podcast, which by the way is episode 200 (yay!), we discuss which is best. Honestly, it throws up some unexpected results. In the end you’ll have to decide for yourself, but perhaps listening to others debate this point might get you on the right track! Go listen…Read More
This debate will never die, but we keep hearing more about it each year. The traditional model is to charge your client a fee that is made clear on your website. You charge a fixed fee for the services that your provide. But now we’ve got value pricing which says charge the client based upon the value that you bring to their business. More profit for you. But is this easy to pull off, or does it feel like deception from the client’s point of view. One model is simple, the other takes more thought, but offers higher rewards (if you can find the clients). Find out what we think about this debate in the WP Builds Podcast today…Read More
If you’ve been building WordPress websites for any length of time, then you know this debate inside out. Should you get all the content from the client before you start the project? The answer is not as simple as you think. There are so many factors at play. Clients who just don’t know what they want until they see it. Clients who don’t understand your processes. Perhaps you even prefer to iterate your designs as the prject wears on and like the possibility to adapt what the client needs as you go. You might even take of the whole thing and say that you’ll supply content and they can overwrite it at a later date when they’re ready. Whatever the case may be, you don’t want to be help up getting the website built, shipped and paid for because of content! So what’s the best appraoch? Find out what we thing on the WP Builds podcast today…Read More
I got into building WordPress websites because I like building websites. Now that is a breathtaking insight I know! But it’s important to think about this for a minute. I have no metrics on this, but I know for certain that I spend quite a but of my week just patching up and maintaining websites that I’ve already built. This is covered by my care plans but I’m not all that sure how profitable my WordPress website care plans are, one month I might do very little, another, I’m inundated! Today on the WP Builds Podcast we have Brad Morrison from GoWP who is here to tell us how they can take this support burden away from you. They’ll do all the maintainance, support, updating and content edits for you. Their new service will even build your webpages for you! Have a listen and see if it’s for you…Read More
Some WordPress freelancers and agencies give clients full admin access to WordPress. Some give another role, such as the Editor role. What works best for you and your clients? Some completely reconfigure and white label the WordPress dashboard. Some give an Editor role for everyday use and an Admin role so they have ownership. I’m sure there are more variations. Perhaps you’ve changed your position on this over the years, or still have a level of uncertainty. Do you or don’t you want clients to see what’s going on under the hood with their WordPress website? Check out the WP Builds podcast to find out what we think!Read More
Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We’re talking today about ‘word of mouth’ marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don’t really have all that much control over. After all it’s happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question… ‘Who would you recommend to build my WordPress website?’, but it’s little more than hope, right? Jason explains why it’s a little bit more than this in this weeks podcast…Read More
You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…Read More
Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the ‘Watertight Marketing’ book we discuss this subject. Perhaps you’ve been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of ‘website launch’ sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they’ll miss out most of the things that you really need. It’s a really difficult subject and one that both David and I feel that we need some help with!Read More
What do you do when your WordPress website client says that they are talking to other people about the site that you’re building… my girlfriend’s nephew! How do we manage this?
Do you just roll with the punches and assume that all will be well. Perhaps you need to ask who these people and what makes them qualified to offer their opinions. You could also put processes in place to make sure that the client has clear boundaries about who can suggest what.
In this episode of the WP Builds WordPress podcast we talk this through. Guided by the Watertight Marketing book by Bryony Thomas. I’m sure that you’ve been through situations like this yourself, perhaps our ideas align with yours? Anyway, it’s a fascinating subject which is the cause of so much wasted time and energy!