279 – Design Aesthetics

Design Aesthetics - WP Builds Podcast #279

Another episode of the WordPress Business Bootcamp where we try to go right back to the start and unpick the process of building sites for clients. Today we’re on to the tricky subject of ‘Design Aesthetics’! Aesthetics affect a brand’s credibility and perception. The look and feel is probably the thing that first hit us first and is most important to our clients. But the problem is that aesthetics are subjective, there is no agreed way to deliver such things and we have to find some way to avoid design by committee (the client seeking outside parties) or the loudest voice winning without reference to the overall goals. So how we might do this is the subject of the podcast today. Remember that there’s a dozen other episodes in this series prior to this, but we’d love to get your thoughts on this one… tell us where you get your inspiration and how you handle this with your clients.

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278 – Builderius, a new and innovative way to create your WordPress website

Builderius, a new and innovative way to create your WordPress website - WP Builds Podcast #278

So there’s loads of WordPress tools out there that will help you create your WordPress websites. Chances are that you’ve tried out a few and have some favourite which you use most of the time. New tools are coming out all of the time and this episode is about one of those new tools… Builderius. I can already here you starting to sigh. You’re thinking that there’s no need for another tool, there’s already too many and they all do pretty much the same thing. Well Volodymyr Denchyk is here to try to explain why Builderius is different. And, well, he’s got a point. This is not a Page Builder like you might have used before. It’s more… what’s the word… technical. It needs more from you, the website builder, and it return it promises that it’ll give you almost unlimited possibilities back. It’s it point, click, drag and save? No. Does that mean that it’s not worth looking at? Also, no. I think that it’s got a place, especially if you want to make everything exactly as you want it. So, a technical episode, but well worth a listen. I just love it when new things like this come along.

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277 – User Experience and User Interface

User Experience and User Interface - WP Builds Weekly WordPress Podcast #277

So today we’re talking about UI and UX, user interface and user experience, and it’s a really huge topic. We start off by what these crucial concepts are and how they differ and then we get into the weeds of how they can be broken down into more manageable components, so that both our clients and ourselves can understand them better. What makes for ‘good’ UI and UX? How can we test for all of this? Does the client need to be sold all this, or is it just a part of our job? How do we convince them that any of this is even relevant for their, as of now, unvisited website? As always we try to keep it simple and break it down into more manageable parts. Check out the episode and please leave comments to let us know how we’re doing…

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276 – Creating online courses fast with Wishlist Member’s new Courses add-on

Creating online courses fast with Wishlist Member's new Courses add-on - WP Builds Podcast #276

So online courses are all the rage. We know that. Especially since Covid struck, people have been looking for ways to create extra revenue from the knowledge that they have, and well, courses are a good way to do that. Wishlist Member has been around for years, in fact I think that it’s right up there with a few others as one of the oldest membership site solutions for WordPress. We talk about the history of the plugin; how it got started, why they decided to take a punt on a small but growing CMS, and how it’s been going for the last decade. We then get into the courses add-on which allows you to create courses and link them to memberships. Check out the podcast…

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275 – Creating a brand

Creating a brand - WP Builds Weekly WordPress Podcast #275

Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. We are on Season 2  where we are looking at The Design Process. Today we are discussing  “Creating a brand”. With so much to take in, we needed to split the subject up into seven, easy to understand, sections. So take a listen to the podcast and hit up the comments if you think that we missed anything.

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274 – How you can make your website have a smaller carbon footprint

How you can make your website have a smaller carbon footprint - WP Builds Weekly WordPress podcast #274

When I drive my car, I’m highly aware of the impact that my driving is having. I can hear the engine rumble, I can smell the gases that are coming from the exhaust. I know for a fact that this is not good for the environment. I’m burning energy and it’s causing pollution. When I’m browsing the internet, this is the environmental impact that I’m feeling… nothing. Literally zero. I almost never connect the fact that my browsing and the websites that I create have an environmental impact. My computers are shiny, my phone screen has rounded edges and looks really nice. How could they possibly do any damage to the environment, and even if they did, my part is so small that it does not matter… right? Perhaps not. The statistics tell another story, and it’s not something that we can be complacent about. Today I’m chatting with Marco Berrocal from Green Geeks, which is a WordPress website host which has a focus upon hosting with the impact on the environment at the forefront of their offering. We talk about what we can do to reduce our internet carbon footprint and how we can build websites which cause less pollution.

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273 – How do we get our website copy?

How do we get our website copy? - WP Builds Weekly WordPress Podcast #273

On the podcast today we continue our WordPress Business Bootcamp series. Now we’re trying to figure out “How do we get our website copy?”. It’s a thorny issue and I’m pretty certain that this problem has held up one or other of your website builds in the past. Who should create the content that goes on the site? Should it be you, a professional copywriter, an SEO expert or perhaps we leave that to the client and just place Lorem placeholders in until they’re ready? The problem though is that the text is really crucial for the success of a website, and therefore it’s crucial to get it right. Not only will Google like it, but the way that your site looks, the structure of it all hangs on how the words fit in the overall design that you’ve decided upon. So listen to the podcast as we discuss this topic and leave some feedback…

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272 – Sell digital products with Lemon Squeezy

Sell digital products with Lemon Squeezy - WP Builds Weekly WordPress Podcast #272

On the podcast today we have JR Farr and Gilbert Pellegrom from a new platform called Lemon Squeezy. Lemon Squeezy is a SaaS based platform with a WordPress integration. Which enables you to sell digital products online? So things like PDFs, eBooks, software licensing… anything you can think of really. If it’s possible to package it up and sell it directly on your website, Lemon Squeezy is here to help with that. It makes running a digital products business easier by taking away some of the boring tasks. Check out the podcast…

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271 – How do we structure our clients’ websites?

How do we structure our clients' websites? - WP Builds Podcast #271

Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites and running a web design business from start to finish. We’re on series 2, episode 2. “How do we structure our clients’ websites?” We’re trying to figure out which parts of a website does our client really need from the outset. There’s hundreds of things that we can do, but as the budget is tight, what are the things that we’re going to suggest that the client implement to get the most from this fledgling site? Do they need something specific in the header? What about lead magnets or landing pages? Which pages are essential at the start and how are we going to measure the success of what we’re building over time? There’s a lot in here, and it may be that you’ve in a habit of doing things in a certain way, and this conversation might make you stop and have a rethink about the structure of your clients’ websites. Go listen…

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270 – Make your website international with WPML

Make your website international with WPML - WP Builds Weekly WordPress Podcast #270

So your WordPress website is up and running. You’re growing. The website is getting noticed. Wonderful. You add in some products as well, and it keeps growing. Even more wonderful. Then you hit a wall. The language barrier. Your site has reached the natural boundaries of who can access the content on your site because it’s only in your native language. This is fine, if that’s the only audience you ever want to reach. But why would you do that? One of the best parts of an online business is that it’s not constrained by geography. Anyone, anywhere in the world can see your site. But can they read it? Today on the podcast we talk about the WPML plugin for WordPress and how it can make your site international; translated for all the world to consume. Go listen to the podcast…

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