How do your WordPress website clients ‘try before they buy’? What can we do to trust our services and try them out before they part with their money. We share some ideas about that. Because, in the real world, we want to try out all-the-things before we buy them. Shoes, clothes, phones… most things. But was can’t allow customers to try out the finished website before they are to sign the contract… we’d be broke. But perhaps there are some other ways that we can build up the trust that they need to have in us, ways that won’t break the bank for us, but offer meaningful value to the clients and slowly, but surely edge them closer to the ultimate goal… the building of their new WordPress website. Join David and Nathan as they discuss what might be possible…Read More
Some things are universal. Something about death and taxes. Another universal is that you will put some kind of contact form on every site that you build. You will though, won’t you?
WP Forms entered a crowded marketplace a few years ago with a simple idea… can we make it faster for users to create their forms, and I think that the answer is a yes!
Join Jared Atchison, the founder of WP Forms, as we discuss what makes WP Forms different, how they got started, and where they are headed.
Even if you’re entirely happy with your current WordPress forms solution, this is still worth a listen to see how you can enter a saturated market, and still make an impact.
This discussion is another based on the book Watertight Marketing by Bryony Thomas which gives us 13 areas where we (or our clients) could be leaking potential business. With this series, we are working our way up an imaginary funnel starting first with our existing customers (Leak #1), then our on-boarding for leads (Leak #2) Now we are looking at Leak #3 – No emotional connection – Your brand or reputation – what kind of people are you? All of the elements above come together to really sum up what your company is about. It’s what will determine how it feels to be a customer of yours. It is what builds your company’s reputation. This happens over time, but there are some foundations you need to lay. And those are what your company looks and sounds like.Read More
Once in a while you attend an event and the speaker is so eloquent, so immersed in their talk, that you listen with an intensity that it out of the ordinary. Such was a talk given by the guest of the podcast today, Heather Burns. It was at WordCamp London in 2017, and I was in the audience. It was about online privacy, an area that she’s an expert in. Today we discuss what online privacy actually is and how you need to be mindful about it as you build your WordPress websites. It’s becoming more important year by year as we’re now realising that we’re often sacrificing our data and it might be used in ways that we’re really not comfortable with. Join me as I discuss where you can make a difference and how WordPress is positioning itself with regards to privacy.Read More
This is a little mini-series based upon the book ‘Watertight Marketing’ by Bryony Thomas. This is about that time in the client / project lifecycle when they (the client) have made some kind of commitment to use your products or services, they might even have signed a contract, but you’ve not delivered anything yet. It’s a time when they can still ‘get away’ from you. Yes, you might have a contract in place whereby you can insist that they are obliged to give you this or that, but honestly, have you ever enforced this, or is it better to just let them walk away and save yourself the legal fees and headache of trying to get them to pay up what they owe you? David calls this ‘The Welcome Window’. You think that you have them as a client, but it’s still possible for things to go wrong…Read More
WordPress is a huge community, and in that community there are people who need help and support. WP and UP is a charity that I’m involved with which offers that help. It’s a truly great vision, but, as with all things it takes time and money to make it happen. Some of us at WP and UP decided to ride from Berlin to Portugal in 2020 to raise money for the charity. That’s nice you say, what a jolly thing to to… erm… no. It’s 3,000 km (nearly 2,000 miles) and it goes over a mountain range! In this episode I speak to my fellow riders, Dan Maby and Carole Olinger about why we’re doing it, how we’re doing it and why they don’t appear to be scared as I am. Have a listen and perhaps even support the project?Read More
This episode is really about keeping the WordPress clients that you already have. What’s the old phrase? Don’t leave money on the table? Well, that’s certainly the case for many of us. This is another episode in our mini series and it’s all about trying to get as much value from and to the clients that you already have. Perhaps you build sites and then just move on not making use of the rapport and connections that you’ve made. Surely though, our existing clients are the ones that know us and what we do best. They have trust in you and what you’re able to offer. So today we explore what we’ve done to foster these client relationships and David has some great ideas about what he’s doing with his own agency. Well worth a listen…Read More
Today we have a chat with Brian Jackson from Kinsta. Kinsta are a managed WordPress hosting company who have grow rapidly since their inception in 2013. When they started managed WordPress hosting was not the giant business that it was today. In those days we were still opting for shared hosting and VPS hosting. But with the advent of cloud platforms such as Amazon’s AWS and Google Cloud, there came an opportunity for people with the skills to leverage those platforms and repurpose them as WordPress specific hosting solutions. Find out how Kinsta works and see if they are a good fit for your next WordPress project.Read More
This discussion is about marketing, and it has a very click-bait title! It’s probably safe to say that we are not experts in marketing and certainly not marketing funnels. Nevertheless we thought we would chat about this and why we might need to get better a digital marketing for ourselves and clients and where WordPress could help with that. What’s different about this discussion is that really is an introduction to a series of discussions we will have based on a book called Watertight Marketing by Bryony Thomas. Listen to this episode to find out more…Read More
This is a little bit different. Today we talk to Brad Touesnard from Delicious Brains about Spinup WP their new service which aims to make it trivially simple to get your WordPress website up and running on a cloud hosting provider – in fact just about anywhere. You login to their platform, fill out a few form fields and then go and grab a coffee. By the time that you’re done your WordPress optimised server will be ready and just waiting to get WordPress installed on it. This all sounds so simple, but there is a very large amount of heavy lifting going on in the background, heavy lifting that you’d have to learn and do your self. If you’ve ever wanted to install WordPress on a cloud provider, then check this podcast out…Read More