[00:00:00] Nathan Wrigley: Hello. And welcome once again to the WP Builds podcast, you've reached episode number 360 entitled synchronizing data and design with Jorge Casals from DataPocket.
It was published on Thursday, the 8th of February, 2024. My name's Nathan Wrigley, and I'll be joined by Jorge and a few moments to chat about data pocket.
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Okay, what have we got for you today? Well it's an episode with Jorge Casals, he has a service called DataPocket, and DataPocket it is something you can use to synchronize all sorts of information flowing between your design tools and your e-commerce store.
There's a little bit more to it than that, but we talk about why Jorge decided to design this product, and how he believes it's revolutionizing e-commerce, by automating content creation and synchronizing all of the different assets between your teams. It's really interesting.
I think I got a little bit lost in the weeds at various points and didn't quite understand what it was all about, but hopefully if you listen to Jorge, you'll get a better understanding.
I hope that you enjoy it.
I am joined on the podcast today by Jorge Casals. How are you doing today?
[00:03:30] Jorge Casals: Good. Thank you. How are you?
[00:03:32] Nathan Wrigley: Yeah. Great. nice to bump into you online. We're gonna be talking today about a product that you and your team have been building. I confess, we've been talking probably for a couple of minutes before the conversation started, and you've been getting me up to speed.
So I am by no means an expert in this, and it's quite likely that during the course of the conversation I will say things which are entirely incorrect, but it's called data pocket. I'm gonna encourage people. . At any point during this podcast, if you don't know what we're on about or you're getting confused, go to data pocket app.
That's two Ps data pocket dot a p. Go there and you'll be able to poke around on that website. Prior to that though, Jorge, I wonder if you wouldn't mind just telling us a little bit about yourself. So it's a personal question. Just tell us about your, background, your work with technology, WordPress, whatever it may be.
[00:04:22] Jorge Casals: Yeah. my background is not really technology from the beginning. I'm actually a psychologist and it turned out that I used to live in London when I was a kid and . My dad has always been working in technology, so I decided to jump into a startup when I was 18 and discover the world of digital marketing.
But I was already enrolled in psychology and I really wanted to finish first, but once I finished, I went straight into tech companies, different startups. And what really make the change in my life was when I worked for Epic Games in London, the for Fortnite creators.
[00:05:10] Nathan Wrigley: yeah, Huge company.
[00:05:11] Jorge Casals: there is where I learned all about digital marketing.
Really. That's, a bit of my background. And then I joined this company where, We had no idea about WordPress really, but we really needed to develop a plugin in order to connect WooCommerce to one of our first SaaS products, which was called filters. it was built two years ago now. And that's when I discovered the, amazing workers community really.
And I started to do lots of meetups, join, um, as an speaker, most of them. And as of last year, I was a work, work on Europe organizer,
[00:05:59] Nathan Wrigley: Nice.
[00:06:00] Jorge Casals: and this year I've just been accepted for the new one, for 2024.
[00:06:06] Nathan Wrigley: Ah, to Reno.
[00:06:08] Jorge Casals: really, excited. Yeah, really excited.
[00:06:10] Nathan Wrigley: Oh, that's great. Oh, thank you. Firstly, thank you for your contributions to WordPress. This obviously is a WordPress podcast. The product that we're gonna be talking about today, as I said, is called Data Pocket and, there's definitely overlaps with WordPress, but I feel that this, product goes way further than WordPress.
Press. WordPress is one of the potential use cases, but as we'll discuss, you really can go in all sorts of directions. It feels like this is for teams primarily, possibly teams with, designers and marketing wings and all of that kind of stuff. It's all about keeping your team in sync and, okay.
It's over to you. You've got a background in psychology, you're into marketing. You've got you've got the two minute pitch. Tell us, what data pocket is in the briefest possible way.
[00:06:55] Jorge Casals: Yeah, so data Pocket, the idea is that it acts as the bridge between all sort of content and design. And when I say content is that we are not just a digital asset management, which will be the typical dam. we go one step farther and we also synchronize, text along with images. So designers I have are able to connect their data sources.
It can be WordPress, it can be WooCommerce, it can be, uh, C Ss V, it can be, an a p I and bring all that content into Figma, Canva, and Adobe. In just, a few clicks,
[00:07:34] Nathan Wrigley: Right, Okay, so let me just try to summarize, and if I fail at this, you must correct me because it's quite likely that I will, I'm imagining something a little bit like Google Drive or Dropbox, where data pocket is like the source of truth. Every, everything gets synced back to data pocket, then . All these, other services can reach into data pockets.
So for example, let's say that we're dealing with design, Figma or Canva can reach in and say, okay, somebody's requested the latest version of the shoe catalog. We are, we're, a WooCommerce shop and we're selling shoes. Our team want the latest version, and so they can suck it out. They can fiddle with it in their design tool of choice.
I just mentioned a couple, but obviously you know Canva, Photoshop, illustrator, Figma, the list goes on. You can interact with all of those things and then just save it and the team. Elsewhere. Let's say the marketing team who dunno anything about Photoshop, they could interact with it in their own tool of choice and it should all just work.
And so we've got this one source of truth, this one document flow, and that's the point.
[00:08:47] Jorge Casals: Yeah. So here, I'm gonna add a few things into that. I think, the idea here is that, designers, . Can work, let's say collaboratively, uh, with other designers when they use different design platforms. So here again, as you said, if we connect a WooCommerce, and you go to Canva, Inside Kaba, all you have to do is open Data Pocket as an official app.
If you go to Figma, you open a plugin that is called Data Pocket. And if you go to Photoshop or Illustrator, you open a an extension. So it, depending on the design platform, it has a name. But when you open an extension of plugin or an app that is called Data Pocket, you always have the same set of information at the same time.
[00:09:41] Nathan Wrigley: Okay.
[00:09:41] Jorge Casals: always synchronized.
[00:09:44] Nathan Wrigley: okay, let's try and imagine a scenario here then where this is gonna be useful. Okay. So let's imagine I am using Canva online tool, done in the browser. Really simple design tool. You are using Photoshop with its myriad. Almost overwhelming number of options. And you've got an image on there.
And that image also contains a few layers of text. so how does that work if you start to change things in your Photoshop? Do I see that in real time? In Canva. So let's say that the word, I don't know, sale is in that image and you delete the word sale and you, add a certain, I don't know, a certain color layer to the image so that it's a bit redder than it was before.
Do I see that in real time in Canva? That's the bit that I'm missing. How does that all work?
[00:10:33] Jorge Casals: No, not, really. what we are trying to solve here is, um, for individuals. So imagine you're just by yourself and you use Canva. You will just connect data pocket, with your . Data source. let's talk about WooCommerce now that we are in the WordPress ecosystem. So we connect our WooCommerce and what happens is that we have our catalog connected to Canva, thanks to Data Pocket.
And then whatever you do with Canva is your choice. So your exports, your, downloads, your sharing. That's totally up to you. What we're trying to do is to solve. the problem of managing all the images, all the folders, all the latest prices, all the titles, spelling mistakes, and all of those onto one platforms.
What happens is that if you want to use Data Pocket with your team, it doesn't mean that you guys will have, uh, designs, uh, being updated in real time thanks to Data Pocket, because that's up to the platform that you're using, right? So the idea here is that when you work with a team, sometimes happens that the social manager or the social media manager will probably use Canva, but geographic designer will probably use Figma or Photoshop.
The idea here is that all three of them can use the same data source, so we know that they're all designing with the latest images and they're designing with the latest prices always. But it doesn't mean that they're gonna be sharing the design. That should go then onto, let's say, Dropbox, Google Drive, or x.
[00:12:20] Nathan Wrigley: So I, I am now definitely confused. So the principle here, , Is that there's this one source of data. So rather than it being a bit like Google Docs, where you can obviously collaborate and you can see changes in real time. if you and I are in a Google Doc and you start typing things, I see it, it happens right in front of my eyes.
This is more like some sort of version control. Is it Where the I operate in Canva. When I'm finished, I close it down. It's then synced back to data pockets so that anybody else who subsequently comes to it and wants to operate on it, be that in WooCommerce or any other thing, they can access the, most up-to-date version.
So rather than it being synchronous changes, it's it's like version control. It just keeps a track of the latest version, a bit like a, Dropbox folder would.
[00:13:15] Jorge Casals: Ki yeah. It really depends on the platform that you're using, right? So if you use Canva and for some reason you're using Canva teams, then for example, you and I, we could be using the same data pocket and be creating, the same design at the same time with our WooCommerce data. But if you're an individual, then you will be using Canva by yourself, if that makes sense.
We, we don't really synchronize the end design onto data pocket. We are just the connection between the data source and the design platform. We're like the bridge in between.
[00:13:56] Nathan Wrigley: So
[00:13:58] Jorge Casals: It's more simple than you think.
[00:14:00] Nathan Wrigley: yeah. I'm, struggling. I've gotta say, I'm struggling to see if it's not what I'm imagining it is and I can't understand what it is from what
[00:14:10] Jorge Casals: no, because we don't
[00:14:11] Nathan Wrigley: again. I.
[00:14:12] Jorge Casals: we don't synchronize the design that you do. That's up to you really. That's up to you If you want to send it on email after, or if you want to save it on your Dropbox or your Google Drive, all we do is be in the bridge between the data source. So all your images, the texts, the prices, so you can have those inside your design platform.
So you always design with the latest, version of your catalog or your website, or your a p i. That's all we do. Then what you do after with your canvas designs or with your Figma designs, that's totally up to you.
[00:14:51] Nathan Wrigley: So again, you're gonna have to, you're gonna have to suffer my, incredible ignorance here. So give me a real world example. Give me, an example of a customer that you've currently got who've come to you and their previous workflow was terrible and you've given them data pocket and they've gone away and figured all that out and, they've come back to you and said, it's great, it's working.
Sh tell me how that works
[00:15:12] Jorge Casals: S
[00:15:12] Nathan Wrigley: real world.
[00:15:13] Jorge Casals: Okay. So one of the biggest, WooCommerce in the world for socks, for example. They're using Data Pocket to create their social ads in Canva every single day, because all they do is they went to workers.org. they downloaded the plugin, data pocket, they copy these, a p I key that we give them and just synchronize that with Data Pocket and then go to Canva, open data pocket, and.
All you can see now is your whole WooCommerce catalog inside of Canva, and with a simple drag and drop, you can start creating all your social ads in just a few seconds,
[00:15:59] Nathan Wrigley: So
[00:15:59] Jorge Casals: that's all they do.
[00:16:01] Nathan Wrigley: So in, in your scenario, the people who are using WordPress can see everything that's been done by the people that are using Canva. So I'm guessing the principle here is really, it's just a time saver. It's allowing, 'cause everything that you've described is entirely possible. With email, for example, but it's a real pain in the neck to do all of that, and everything gets outta sync and nobody quite knows where they are and what version they should be up to and, all of that kind of stuff.
So it is that basically it's saving you time and it's ease of use.
[00:16:31] Jorge Casals: exactly.
[00:16:32] Nathan Wrigley: Yeah.
[00:16:33] Jorge Casals: And, making and always, making sure, for example, that. It, you really need to think of a scenario of, being behind an e-commerce. For example. one of the teams will be updating new images. Another team will be doing, dealing with prices, and another team might be dealing with text and they communicate via, I don't know, slack or email, et cetera.
But with this, the designers, which is the fourth team really. They would just focus on designing, knowing that the backend is always updated thanks to Data Pocket, because we act as the bridge in between the desynchronization between platforms, really.
[00:17:18] Nathan Wrigley: So is the idea that you set this up and you, never really interact directly with Data Pocket again? Or am I logging into Data Pocket as the sort of central hub? A bit like I would do with, Google Drive or something. I have to log into Google and go into that? No, I'm in the end platforms.
I'm in Photoshop, I'm in Figma, I'm in WooCommerce. . Okay. And so how, you've mentioned two types of data, primarily text and images. How does that actually, how does that present itself? So typically I think what we're imagining is a scenario where we've got an image and we want to overlay some data over the top that might then go out as a social post or something.
Wow. New sale. A lovely new pair of socks, get 50% off it's Halloween, something like that.
How does, that work? Are you overlaying, just how are you, presenting that data to me in, let's say WooCommerce
[00:18:15] Jorge Casals: Yeah. WooCommerce is the perfect example. So I think if you are familiar with that, there's something called product pages, right? So each product page has a certain number of images, a category, a text, a manufacturer, a per permalink, has loads of data. So what we do really is being, imagine you could have your WooCommerce inside of Canva.
directly, but data, Pocket is exactly that. What we do is basically transferring your WooCommerce inside of Canva so you can select the products that you want on that day and just do a drag and drop onto your, in this case, most people have templates, for example,
and it's true that this is a very visual product.
And with five minutes demo, we will probably solve all the, questions,
[00:19:13] Nathan Wrigley: than the audio. Yeah.
[00:19:17] Jorge Casals: but, all really, all you have to do, and it's super easy. That's why I'm trying to say here is super, super easy, is just you corrupt your image and then you just drag it onto your template and it's updated just like that.
But you really know that you're using the latest images because it's synchronizing in real time.
[00:19:37] Nathan Wrigley: So things like the, text and what have you, if you're using a template, you can say, okay, the, I don't know, the, product description or what have you. That's gonna go into this portion of this Canva template. So if somebody updates it in
[00:19:52] Jorge Casals: Track and drop.
[00:19:53] Nathan Wrigley: it'll be, it'll be synced back down to data pocket, and then the person that opens it in, Canva it, they'll be able to drag and drop that new
[00:20:01] Jorge Casals: exactly.
[00:20:02] Nathan Wrigley: new information.
[00:20:03] Jorge Casals: Yeah.
[00:20:04] Nathan Wrigley: I'm think I'm starting to get it. Okay. All right, great. Thank you. So, tell us about the, breadth and depth of the platforms that you actually touch upon. So obviously we've mentioned WooCommerce, we've mentioned, WordPress, I guess generally, as well, we've touched upon Canva.
I think we mentioned Figma, but what else are you, what else are you syncing with?
[00:20:25] Jorge Casals: Yeah. So we synchronize the main platforms. So we do, for example, PrestaShop, Magento, Shopify, BigCommerce, Wix, Squarespace, um, those are the main platforms and now we are targeting towards Amazon. I don't know how you pronounce it correctly, sorry.
[00:20:50] Nathan Wrigley: right. Yep.
[00:20:51] Jorge Casals: And Target as well. And we also have an a p I developed, and so we give the chance for
I would say experienced developers to connect whatever they, it comes to your mind. So we've tried to connect before Instagrams, Twitter accounts, Salesforce, um, anything that has an a p i and has images or text can be synchronized with data pocket.
[00:21:21] Nathan Wrigley: and so that's the sort of the, front end web tool, if you like. the, e-commerce solution or the a p i. And then on the other side of things, the design side of things, which it looks like you're dealing with the Adobe suite of products plus Figma.
Plus Canva. And is that where you stop at the moment?
So Photoshop, illustrator and a couple of others.
[00:21:47] Jorge Casals: Yeah. We do After Effects as well, in case you want to do videos and in design as well. And we are also looking forward to connect, Adobe Express, which is the new one, and Free Pick, which is a Spanish company very similar to Canva.
[00:22:06] Nathan Wrigley: Oh, okay. Okay.
[00:22:07] Jorge Casals: Yeah. So we're exploring more options.
[00:22:10] Nathan Wrigley: and is that suite of tools then, by the sounds of it, if you're expanding a little bit, the intention is to get as many tools under your hood there, but it seems like you've touched the bases of the, the popular ones first time around, yeah. Okay. So who's your ideal customer?
I'm guessing that if it's me as a freelancer doing everything myself from graphic design to building the website and all of that, there's not really much utility in this. 'cause I know where everything is. It's . Likely stored on my Mac or something like that, this is more about getting larger teams who, may be asleep at different times of the day, who are in different parts of the world distributed.
Is it more that kind of that, that they're your sort of ideal customer?
[00:22:49] Jorge Casals: So we see a bit of everything is true that you may have everything on your Mac, but if you play on Figma or Canva, you're gonna have to upload those manually each time. And it's gonna take you, um, a very long time to find all your images when you have more than a hundred prints, for example.
The idea here is that it's true that larger e-commerce are using it more than smaller ones. And we're also working with a large company has over 2000 designers. So imagine, uh, having other designers with the same set of data always up to date. But that's, because what we do in Data Pocket as well is that we do adoc integrations.
So if a big, very big company ask, okay, I really need this. But in my own way. So maybe they, want different categories or different, UX from data pocket, we can do that as well. So we can do adoc development for them.
[00:24:01] Nathan Wrigley: Okay. I'm guessing that if you are consuming all of this data, some of it potentially, certainly for some of the bigger companies, if you're a giant multinational company and you are designing, I don't know, the latest set of trainers or something like that, footwear, you probably really do want to keep.
That image very secure because you don't want your competitors knowing or getting access to it. So let's just talk about that for a moment. Where, are you keeping all this data? How are you keeping this in sync? Where are your data centers? do you get an option to keep it in the part of the world where you are located or how does all that work?
[00:24:39] Jorge Casals: Yeah, so this is the magic potion from Data Pocket, I think, is that we don't store any of the images. we develop, data pocket in a way that all we do is we read the e-commerce. Like you and I, we could do for many e-commerce in the world right now. But what we do is we only ask for the picture when you click on the image.
So with, with a server, with a cloud server, with Amazon, all you do is in that very moment, is the only time you really ask for the picture, and that's when the picture is, uploaded and downloaded in real time. and the human, I cannot really see that microsecond of petti of, is it called petition?
Petition in that time?
[00:25:27] Nathan Wrigley: Yeah, I know what you mean, but yeah, that's fine. Yeah. Yeah.
[00:25:30] Jorge Casals: like a web hook in there. And in that very moment is when you ask for the picture. So data Pocket is not really storing any of the images at any time.
[00:25:40] Nathan Wrigley: So does that mean that some images Okay. Okay. So
[00:25:44] Jorge Casals: They're always on your backend.
[00:25:47] Nathan Wrigley: yeah. I'm just imagining a scenario where me, . I'm using Photoshop in order for this to work. I, need to not just be using it on my machine. Do I need to be using, the Adobe Cloud in order to make this work? In other words, does that image always need to be somewhere?
Because if I've just worked on an image, data pocket hasn't consumed it, but it's connected to it, and I switch my computer off and it's only on my hard drive. How does that, how do you get it off there if somebody else suddenly requests it?
[00:26:23] Jorge Casals: you do, what you do is first, so obviously if you don't work online, so if you don't have wifi in that very moment, you will have the latest version of the image. So let's say at 1 47, you synchronize your WooCommerce right? But at 1 48, you're using the Photoshop in your hard drive without any wifi if you change the images on that time.
they're not really gonna change in real time because there's no connection. They will change the next time around that you have a wifi connection and that synchronization is happening. But in the meantime, we, what we do is that we have read your images and your text and your pricing from WooCommerce, which is information that is really publicly available.
and then all you do is just in that very moment when you click on it is when you really send the image from one side to the other.
[00:27:22] Nathan Wrigley: Got it. I got it. Okay. that kind of makes sense to me. So Umt, tell us, so firstly, let's just reiterate that point. You are not, you don't have access to this data per se. It's not being stored in any kind of data center that you own or anything like that. You are just make, you are, being the helpful
Bridge the connector between the two entities at the moment that it's required. Yeah. Okay. tell us about some of the sort of customers that you've got and the kind of uses they're putting it to. I know you did that a little bit there with the company with 2000 designers, but maybe, most of the people that are listening to this probably are not working for a company with 2000 designers.
Let's scale it down a little bit. let's, imagine a company where an agency of 10 or 12 or 15 or 20 people, how does it help those kind of people who are working in the office? All at the same time they can shout across to each other. Is, there a benefit there or is it, maybe it's not for them.
[00:28:16] Jorge Casals: what we're seeing is, for example, we're seeing agencies where they're only specialized on one e-commerce. So maybe they have one Shopify client, one WooCommerce client, one prestigious client, thanks to Data Pocket they can have. . All the e-commerce inside at the same time. And with access to all so older designers, imagine you have 10, as you said, all of these 10 people have access to the three e-commerce platforms at the same time.
So what happens here is, again, this is the most difficult part to understand because it's technically, it was impossible before. But if one of your colleagues is using Figma , And I'm using Canva. Both of us. Were gonna see all the Shopify content, all the WooCommerce content, and all the PrestaShop content in the same data pocket account.
So that's when, it really works out, because there's, again, no emailing, no quick messaging, no drop boxes are around with thousands of, folder, uh, everything is on one place, including the text.
[00:29:28] Nathan Wrigley: What if I let's say that I'm in, oh, I don't know. Let's go with WooCommerce. Let's say that I'm in there and I delete something. and I really do delete it. I go to great lengths to make sure it's gone, but I didn't mean to, it was an all an accident and, and it's, but it's now been deleted.
it sounds like given the nature of the infrastructure that you've got, if I do that, I've, done it. It's gone. And it, you won't be able to rescue me 'cause it's not the sort of backup solution that, that, I imagined at the beginning.
[00:29:58] Jorge Casals: Yeah. So if you delete something from your WooCommerce, it will be deleted from Data Pocket.
[00:30:06] Nathan Wrigley: and then that, that, okay.
So,
[00:30:08] Jorge Casals: so you wouldn't have,
[00:30:09] Nathan Wrigley: there. If somebody accident, the new intern accidentally
deletes
[00:30:14] Jorge Casals: if, you delete the product,
[00:30:17] Nathan Wrigley: Yeah.
[00:30:18] Jorge Casals: gonna have a problem with or without data pocket, to be honest.
[00:30:21] Nathan Wrigley: Yeah. Yeah. it's interesting though. Yeah. But I, suppose, the, I don't know, you can tell me,
has that been an issue with the sort of way it's set up? Have you had people come to you saying,
[00:30:34] Jorge Casals: Not, really.
[00:30:35] Nathan Wrigley: help me.
[00:30:37] Jorge Casals: No. No, Because we, know that it's their problem that's why data pocket is so helpful because we, and that's why I wanted to point out about security, and that's something that we have in our website. We are not in charge of your backend at any time. And we never restore any of your personal data.
So that's why if, we never came across this problem, right? Of someone asking us, Hey, I deleted something from my e-commerce, why it's not in camera anymore. And it's
[00:31:11] Nathan Wrigley: You deleted
[00:31:12] Jorge Casals: I think you first need to solve your problem in your backend. And, then it will be again on camera
[00:31:18] Nathan Wrigley: I just so got used to the, idea that if I delete something in my Google Drive, there's a trash bin somewhere that I can,
[00:31:25] Jorge Casals: Yeah.
[00:31:26] Nathan Wrigley: to and say, ah, it's there, look, I deleted it accidentally, but I've still got it until 30 days have passed. But the, scenario here is, not quite the same.
So can you connect multiple things all at the same time? Let's say for example, I've got, I don't know, two or three e-commerce shops. Is, that something I can do or is this a connection? One account, one. one e-commerce
[00:31:47] Jorge Casals: no. you can connect multiple, and I think that's where data pocket is, super helpful for agencies, for example.
[00:31:55] Nathan Wrigley: So a WooCommerce agency in particular would really benefit from this 'cause they could connect it to all of their sites and presumably there's ways of, mitigating overlap. So designs for the shoe shop do not collide with designs for the, I don't know, the curtain shop. You can silo them and say, okay, shoe shop stuff goes there.
curtain shop stuff goes there and never the twain shall meet.
[00:32:22] Jorge Casals: Exactly. And, just like that. So you have different spaces. It's called the spaces and work spaces. And then it will work exactly workplace when, for example, you have someone doing your blog post, but you don't want them to have access to your, pages. . So you just give them the permissions of author, right?
So it will be something similar. So for example, it's up to you really if you want to have everyone having the same access or different levels of permissions.
[00:32:56] Nathan Wrigley: Okay, so there's permissions in there. You can, what kind of permissions are those? Is it like, view, edit, delete
[00:33:03] Jorge Casals: So it is the permissions that you have is, for example, as you said, do you want ? , the three different WooCommerce to appear, or do you want this designer to have access to one of them? It's just more, more like that.
[00:33:19] Nathan Wrigley: Okay. And, and so presumably if this product can scale, if you're taking it from let's say, one e-commerce shop to two, to three, to four, I guess that leads us fairly quickly into the pricing model that you've got. I don't know what your pricing model is, but are you ramping it up per connection or ramping it up per amount of data transferred?
How is it all working?
[00:33:41] Jorge Casals: It is a very good question. So the product is fairly new. It, got launched in June this year, and we've, what we've talked what we had in a strategy at the beginning where it was just about branding because the data pocket was born thanks to Canva. We are partners, we work with them. And we are part of the developers from Canva.
So this was just a deal, with them at the beginning to develop a new app to connect e-commerce with Canva. But we took it one step farther, right? So we went to Figma and Adobe, et cetera.
The idea, here is that, um, you got, you, you're getting the fresh news, to be honest.
[00:34:25] Nathan Wrigley: Oh, nice.
[00:34:26] Jorge Casals: up until now it was branding.
But now, it was free, like I think it was way too free actually.
[00:34:36] Nathan Wrigley: I like that expression. That's way too free.
[00:34:39] Jorge Casals: yeah, now we're gonna start, charging for real time connections. for example, WooCommerce is gonna cost you three euros per month. And if you connect to Shopify, then it's gonna be another three euros.
[00:34:54] Nathan Wrigley: Oh, okay. So the model is the number of connections that you've got. So if you've got a team which is using four different tools, you're gonna need to connect it in four different ways. And in effect, that's four different kind of packages that you need to throw into your
[00:35:07] Jorge Casals: Exactly.
[00:35:09] Nathan Wrigley: and is there like a base fee if you jump on and just have the one connection?
So I dunno,
WooCommerce, to Canva, is that, how does that work?
[00:35:19] Jorge Casals: So at the beginning is fairly free. So for example, CS CSVs are free. So if you have, for example, I know the restaurant menu, your doctor's, list or whatever, that's for free. But then WooCommerce, for example, you'll have to pay three euros. Yeah. And there's also AI coming on the way.
[00:35:42] Nathan Wrigley: There's always AI coming on the way.
[00:35:44] Jorge Casals: I know. we've done it because of what you just said, . Everyone is doing it. So we said, okay, we have to do it.
[00:35:51] Nathan Wrigley: yeah. If there isn't ai, everybody wants to know why there's no ai. okay. So I've just actually clicked on the, the pricing page. so I'm at data pocket app slash
[00:36:02] Jorge Casals: That's the old one. Yeah.
[00:36:04] Nathan Wrigley: Oh, is it? Okay, so by the time this comes out, ignore that and go and look at the new one. But there's a, free model that you can connect to, one thing, particularly something like a C S V.
And then after that, you're gonna be paying on a sort of per connection basis, so the more that you ramp up. So it's not, dependent on, The number of users that are connecting to that. It's, literally, if you've got Canva to, I don't know, and WooCommerce and Figma, that's three. But could you connect a hundred people in your team with that same three licensed bundle, if
[00:36:41] Jorge Casals: That's, the second part of the business model. So right now, when you open the, pricing, you will see the, second plan, which is paying, uh, that's the paper seat. So we are gonna change it a bit. maybe not paper seat. . so you don't have to pay per designer, but it's true that we're gonna, we're gonna make packages because obviously it could get expensive when a hundred designers are using the platform at the same time.
So there's gonna be limitations to that as well as ai. AI is not gonna be unlimited either.
[00:37:19] Nathan Wrigley: Okay. Okay. Thank you. Okay. Just before we round it off, couple of questions about the, future and then support. So you've got the product, it's very new, it's hot off the press, but you've still got what looks like a fully featured tool with lots of integrations for almost all the things that you would want to do in terms of e-commerce, linking that with almost all the tools that you
Probably gonna be using for design. Tell us about any other tools or integrations or thoughts or roadmap items, really anything which you've got as a possible roadmap item E, even if it doesn't transpire. what's the direction you're thinking in the future?
[00:37:57] Jorge Casals: this is interesting. What we're seeing is, larger enterprises asking for adoc software. So in this case, larger enterprises as in, I don't know, imagine a clothing brand, which is, big. so something like data pocket, but just for them. If that makes sense. That's like the future that we are seeing right now and that is happening.
And on the other hand, probably, I don't want to mess this around too much, but we also have other software products and our idea is to probably collect all of them together in order to give like a 360 solution for e-commerce mainly. So there's gonna be, um, , automatic playlists of video for, how do you say this, screens, this is screens that are on the shops.
[00:38:55] Nathan Wrigley: Oh yeah. Okay. Interesting. So you can keep that in sync as well. Nice.
[00:38:59] Jorge Casals: exactly. And with other software that we have, which is filters that is capable of creating video marketing in real time with e-commerce. So probably we're gonna do like a 360 package in there. So an e-commerce can create content automatically without doing anything.
[00:39:14] Nathan Wrigley: That's fascinating. Just the idea that you'd be sitting, I don't know, anywhere in the world playing with your e-commerce, website and safe in the knowledge that somewhere out on a high street somewhere a video is playing because you decided it, it needed to be . That's really fascinating. Yeah, I think we've probably, a, I think I certainly misunderstood the products at the beginning, but I'm definitely getting more of an understanding of what it does now, so thank you for that.
That's the first thing. and b, understanding that it's a new product. Hopefully there's lots of new things coming down the pike very, soon. So I mentioned the URL data pocket app. You can go there and check it out. If, we were to get into all this, one of the biggest things that I think prevents people is A, the pricing, whether or not that's suitable for 'em.
So we know what that is now, but also the support, how you are gonna help us integrate with it. 'cause it, it does sound like there's a bit of a. There's a bit of a technical burden and figuring out how it all works at the beginning. So how do you support people that you onboard, and then how do you support people after they've onboarded?
Are you like a 24 7? Have you got, people all over the world or are you based in Europe? So tell us about the onboarding, the support that you give.
[00:40:25] Jorge Casals: Yeah. It's a very good question. So we learned from our mistakes from filters, . And now with Data Pocket, you have Intercom, integrated. So
[00:40:36] Nathan Wrigley: Yep.
[00:40:37] Jorge Casals: you can ask any questions. And we have two things. So we have an intelligent bot that is connected to the hub desk and we have created, loads of articles that.
cover most of the questions, to be honest. And if the question is not resolved, we have a team dedicated to jump in and solve your question. When it comes to connection, mainly, we've seen people asking for ai, because I think everyone is getting used to it ,
[00:41:09] Nathan Wrigley: Yeah.
[00:41:10] Jorge Casals: can you create a catalog for me?
And it's no, , no, I'm sorry. But, I think it's gonna, the world is changing, technology is changing, and ai, um, is beneficial, but it's also becoming a huge problem for, uh, for today's, society, in my opinion.
[00:41:30] Nathan Wrigley: Yeah. you're not gonna find me arguing with that sentiment. Jorge, if people have listened to this and they wanna get in touch with you personally, where would they do that? Do your Twitter handle email address, what's the best way to get to you?
[00:41:43] Jorge Casals: so I'm very active on LinkedIn, to be honest. Like it's probably my first social media account, but I also have Twitter. I do. it's very easy to find. It's Jorge Cassano , and my email, I don't know if it's gonna be very easy to spread it right now, like probably impossible.
[00:42:06] Nathan Wrigley: Can't give it a go.
[00:42:08] Jorge Casals: So it's Jorge, which is j o r g e at, and then this is the difficult part, oia, which is O V I X I a.com.
[00:42:21] Nathan Wrigley: It's on the bottom of the website. It says, made With Love by aia, O V
[00:42:26] Jorge Casals: exactly.
[00:42:26] Nathan Wrigley: I A. Dot com. Okay. That's great. Yeah. Thank you. No, we got that. That was fine. Jorge, thank you for talking to us today. I do apologize for misunderstanding exactly what it does, hopefully
[00:42:37] Jorge Casals: I think is good.
[00:42:38] Nathan Wrigley: this today will have a, better understanding and reach out to you and you never know.
You might get yourself some more customers. So thank you for joining us today. Really appreciate it.
[00:42:47] Jorge Casals: thanks to you. Thank you for the invitation.
[00:42:50] Nathan Wrigley: Well, I hope that you enjoyed that an absolute pleasure chatting to Jorge all about DataPocket. As you probably realized, I was a little bit out to see and not quite understanding what it did, but hopefully Jorge's explanations really left you with the idea that you can sync data between your design software and your e-commerce store, in between teams and so on.
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Okay. That's all I've got for you this week. Hopefully we'll see you at some point, check out all that we're doing at wpbuilds.com forward slash schedule. Put some of those things in your diary. I'm going to fade in some dreadful AI generated cheesy music and say, stay safe. Have a good week. Bye bye for now.
