You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…Read More
Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the ‘Watertight Marketing’ book we discuss this subject. Perhaps you’ve been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of ‘website launch’ sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they’ll miss out most of the things that you really need. It’s a really difficult subject and one that both David and I feel that we need some help with!Read More
Have you ever wanted to increase your email list? My guess is that in most cases, the answer is yes! It can be a hard thing to do though right? One way that’s becoming popular is to offer some kind of prize(s) and raffle them off. The intention is to incentivise your audience to share the contest far and wide and create some kind of viral loop in which people keep coming back and adding new entrants to the contest through their (not your) endeavours. It’s a simple but highly effective idea if the conditions are right… the prize, the audience, the perceived value etc. Many SaaS platforms exist to do these kind of contests, but RafflePress is different in that it’s all happening in your WordPress website, and it’s got a mighty set of features too! Join the founder of the plugin, John Turner, as we talk about how to use RafflePress and what makes it the unique.Read More
What do you do when your WordPress website client says that they are talking to other people about the site that you’re building… my girlfriend’s nephew! How do we manage this?
Do you just roll with the punches and assume that all will be well. Perhaps you need to ask who these people and what makes them qualified to offer their opinions. You could also put processes in place to make sure that the client has clear boundaries about who can suggest what.
In this episode of the WP Builds WordPress podcast we talk this through. Guided by the Watertight Marketing book by Bryony Thomas. I’m sure that you’ve been through situations like this yourself, perhaps our ideas align with yours? Anyway, it’s a fascinating subject which is the cause of so much wasted time and energy!
Who wants a hacked website. Anyone… anyone… Bueller! No? It’s something that nobody wants, to wake up to discover that your WordPress website(s) have been breached and that unexpected things are now happening. Perhaps it’s benign, but it might be serious. Data has been downloaded and you’ve got to spend time ameliorating the situation. Ryan Dewhurst is on the podcast today to chat through the WordPress security landscape. What people hack, what they gain and how the good guys are fighting back and trying to provide useful information to help us all stay safe. Ryan is behind WPScan, the WPScan Vulnerability Database and WPScan.io, all tools which enable you to stay up-to-date with the latest information about WordPress security. It’s been a labour of love for a long time, and he’s dedicated many, many hours so that you and I can sleep well at night. Great guy and a great episode…Read More
How do your WordPress website clients ‘try before they buy’? What can we do to trust our services and try them out before they part with their money. We share some ideas about that. Because, in the real world, we want to try out all-the-things before we buy them. Shoes, clothes, phones… most things. But was can’t allow customers to try out the finished website before they are to sign the contract… we’d be broke. But perhaps there are some other ways that we can build up the trust that they need to have in us, ways that won’t break the bank for us, but offer meaningful value to the clients and slowly, but surely edge them closer to the ultimate goal… the building of their new WordPress website. Join David and Nathan as they discuss what might be possible…Read More
Some things are universal. Something about death and taxes. Another universal is that you will put some kind of contact form on every site that you build. You will though, won’t you?
WP Forms entered a crowded marketplace a few years ago with a simple idea… can we make it faster for users to create their forms, and I think that the answer is a yes!
Join Jared Atchison, the founder of WP Forms, as we discuss what makes WP Forms different, how they got started, and where they are headed.
Even if you’re entirely happy with your current WordPress forms solution, this is still worth a listen to see how you can enter a saturated market, and still make an impact.
This discussion is another based on the book Watertight Marketing by Bryony Thomas which gives us 13 areas where we (or our clients) could be leaking potential business. With this series, we are working our way up an imaginary funnel starting first with our existing customers (Leak #1), then our on-boarding for leads (Leak #2) Now we are looking at Leak #3 – No emotional connection – Your brand or reputation – what kind of people are you? All of the elements above come together to really sum up what your company is about. It’s what will determine how it feels to be a customer of yours. It is what builds your company’s reputation. This happens over time, but there are some foundations you need to lay. And those are what your company looks and sounds like.Read More
Once in a while you attend an event and the speaker is so eloquent, so immersed in their talk, that you listen with an intensity that it out of the ordinary. Such was a talk given by the guest of the podcast today, Heather Burns. It was at WordCamp London in 2017, and I was in the audience. It was about online privacy, an area that she’s an expert in. Today we discuss what online privacy actually is and how you need to be mindful about it as you build your WordPress websites. It’s becoming more important year by year as we’re now realising that we’re often sacrificing our data and it might be used in ways that we’re really not comfortable with. Join me as I discuss where you can make a difference and how WordPress is positioning itself with regards to privacy.Read More
This is a little mini-series based upon the book ‘Watertight Marketing’ by Bryony Thomas. This is about that time in the client / project lifecycle when they (the client) have made some kind of commitment to use your products or services, they might even have signed a contract, but you’ve not delivered anything yet. It’s a time when they can still ‘get away’ from you. Yes, you might have a contract in place whereby you can insist that they are obliged to give you this or that, but honestly, have you ever enforced this, or is it better to just let them walk away and save yourself the legal fees and headache of trying to get them to pay up what they owe you? David calls this ‘The Welcome Window’. You think that you have them as a client, but it’s still possible for things to go wrong…Read More