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163 – How to create content with WordPress that people really want to engage with
Creating content on your WordPress website that attracts people can be hard if you don’t have a plan. Miles Beckler has a system to create content that people want to read. It’s a simple system too. It might be something that you’ve implemented in the past, but it might be completely new to you. The approach is about creating content that you know that people are searching for, and for that you need a keyword tool (see the show notes).From there you write content that you are certain that people are actually going to want to read. You make it the best that you can, and you get better and faster at doing it. The beauty of this being held within WordPress is that it’s going to be around for years to come and you can alter it should your data show that’s it’s in need of a tweak. You’re not going to get rich over night, and that’s not the point, but if you’re willing to engage with Miles’ process, you might find a new and interesting way to get paid. Fun listen…
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You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…
Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the ‘Watertight Marketing’ book we discuss this subject. Perhaps you’ve been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of ‘website launch’ sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they’ll miss out most of the things that you really need. It’s a really difficult subject and one that both David and I feel that we need some help with!
Have you ever wanted to increase your email list? My guess is that in most cases, the answer is yes! It can be a hard thing to do though right? One way that’s becoming popular is to offer some kind of prize(s) and raffle them off. The intention is to incentivise your audience to share the contest far and wide and create some kind of viral loop in which people keep coming back and adding new entrants to the contest through their (not your) endeavours. It’s a simple but highly effective idea if the conditions are right… the prize, the audience, the perceived value etc. Many SaaS platforms exist to do these kind of contests, but RafflePress is different in that it’s all happening in your WordPress website, and it’s got a mighty set of features too! Join the founder of the plugin, John Turner, as we talk about how to use RafflePress and what makes it the unique.
What do you do when your WordPress website client says that they are talking to other people about the site that you’re building… my girlfriend’s nephew! How do we manage this?
Do you just roll with the punches and assume that all will be well. Perhaps you need to ask who these people and what makes them qualified to offer their opinions. You could also put processes in place to make sure that the client has clear boundaries about who can suggest what.
In this episode of the WP Builds WordPress podcast we talk this through. Guided by the Watertight Marketing book by Bryony Thomas. I’m sure that you’ve been through situations like this yourself, perhaps our ideas align with yours? Anyway, it’s a fascinating subject which is the cause of so much wasted time and energy!
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MEET YOUR HOSTS
WordPress web site builder.
I run a web agency in the UK called Picture and Word. We work almost exclusively with WordPress, but have been know to use Drupal and Magento in the past.
I cannot spell the words, thepis, rangotls, or dufmertin.
Lion tamer and liar.
I travel, help people make websites and bang on about Beaver Builder on YouTube. I got a silver badge for swimming aged 11.
The designer in me says there should be more words here.