Tag WP Builds

161 – Why don’t you believe in us?

161 - Why don't you believe in us? - WP Builds Weekly WordPress Podcast

Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the 'Watertight Marketing' book we discuss this subject. Perhaps you've been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of 'website launch' sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they'll miss out most of the things that you really need. It's a really difficult subject and one that both David and I feel that we need some help with!

160 – Running contests in WordPress with RafflePress

Running contests in WordPress with RafflePress - WP Builds WordPress Podcast

Have you ever wanted to increase your email list? My guess is that in most cases, the answer is yes! It can be a hard thing to do though right? One way that's becoming popular is to offer some kind of prize(s) and raffle them off. The intention is to incentivise your audience to share the contest far and wide and create some kind of viral loop in which people keep coming back and adding new entrants to the contest through their (not your) endeavours. It's a simple but highly effective idea if the conditions are right... the prize, the audience, the perceived value etc. Many SaaS platforms exist to do these kind of contests, but RafflePress is different in that it's all happening in your WordPress website, and it's got a mighty set of features too! Join the founder of the plugin, John Turner, as we talk about how to use RafflePress and what makes it the unique.

159 – My nephew makes websites too

159 - My nephew makes websites too - WP Builds WordPress Podcast

What do you do when your WordPress website client says that they are talking to other people about the site that you're building... my girlfriend's nephew! How do we manage this?
Do you just roll with the punches and assume that all will be well. Perhaps you need to ask who these people and what makes them qualified to offer their opinions. You could also put processes in place to make sure that the client has clear boundaries about who can suggest what.
In this episode of the WP Builds WordPress podcast we talk this through. Guided by the Watertight Marketing book by Bryony Thomas. I'm sure that you've been through situations like this yourself, perhaps our ideas align with yours? Anyway, it's a fascinating subject which is the cause of so much wasted time and energy!

158 – Keeping WordPress secure with Ryan Dewhurst from WPScan

158 - Keeping WordPress secure with Ryan Dewhurst from WPScan - WP Builds WordPress Podcast

Who wants a hacked website. Anyone... anyone... Bueller! No? It's something that nobody wants, to wake up to discover that your WordPress website(s) have been breached and that unexpected things are now happening. Perhaps it's benign, but it might be serious. Data has been downloaded and you've got to spend time ameliorating the situation. Ryan Dewhurst is on the podcast today to chat through the WordPress security landscape. What people hack, what they gain and how the good guys are fighting back and trying to provide useful information to help us all stay safe. Ryan is behind WPScan, the WPScan Vulnerability Database and WPScan.io, all tools which enable you to stay up-to-date with the latest information about WordPress security. It's been a labour of love for a long time, and he's dedicated many, many hours so that you and I can sleep well at night. Great guy and a great episode...

157 – Honey traps for website clients

157 - Honey traps for website clients - WP Builds WordPress Podcast

How do your WordPress website clients 'try before they buy'? What can we do to trust our services and try them out before they part with their money. We share some ideas about that. Because, in the real world, we want to try out all-the-things before we buy them. Shoes, clothes, phones... most things. But was can't allow customers to try out the finished website before they are to sign the contract... we'd be broke. But perhaps there are some other ways that we can build up the trust that they need to have in us, ways that won't break the bank for us, but offer meaningful value to the clients and slowly, but surely edge them closer to the ultimate goal... the building of their new WordPress website. Join David and Nathan as they discuss what might be possible...

156 – WordPress forms is a crowded space, so we launched WPForms

WordPress forms is a crowded space, so we launched WP Forms - WP Builds WordPress Podcast

Some things are universal. Something about death and taxes. Another universal is that you will put some kind of contact form on every site that you build. You will though, won't you?
WP Forms entered a crowded marketplace a few years ago with a simple idea... can we make it faster for users to create their forms, and I think that the answer is a yes!
Join Jared Atchison, the founder of WP Forms, as we discuss what makes WP Forms different, how they got started, and where they are headed.
Even if you're entirely happy with your current WordPress forms solution, this is still worth a listen to see how you can enter a saturated market, and still make an impact.

155 – Are we boring?

Are we boring? - WP Builds WordPress Podcast

This discussion is another based on the book Watertight Marketing by Bryony Thomas which gives us 13 areas where we (or our clients) could be leaking potential business. With this series, we are working our way up an imaginary funnel starting first with our existing customers (Leak #1), then our on-boarding for leads (Leak #2) Now we are looking at Leak #3 – No emotional connection - Your brand or reputation – what kind of people are you? All of the elements above come together to really sum up what your company is about. It’s what will determine how it feels to be a customer of yours. It is what builds your company's reputation. This happens over time, but there are some foundations you need to lay. And those are what your company looks and sounds like.

154 – Because online privacy matters, we need people like Heather Burns

Because online privacy matters, we need people like Heather Burns - WP Builds WordPress podcast

Once in a while you attend an event and the speaker is so eloquent, so immersed in their talk, that you listen with an intensity that it out of the ordinary. Such was a talk given by the guest of the podcast today, Heather Burns. It was at WordCamp London in 2017, and I was in the audience. It was about online privacy, an area that she's an expert in. Today we discuss what online privacy actually is and how you need to be mindful about it as you build your WordPress websites. It's becoming more important year by year as we're now realising that we're often sacrificing our data and it might be used in ways that we're really not comfortable with. Join me as I discuss where you can make a difference and how WordPress is positioning itself with regards to privacy.

153 – Losing clients before you even get them

Losing clients before you even get them - WP Builds WordPress Podcast

This is a little mini-series based upon the book 'Watertight Marketing' by Bryony Thomas. This is about that time in the client / project lifecycle when they (the client) have made some kind of commitment to use your products or services, they might even have signed a contract, but you've not delivered anything yet. It's a time when they can still 'get away' from you. Yes, you might have a contract in place whereby you can insist that they are obliged to give you this or that, but honestly, have you ever enforced this, or is it better to just let them walk away and save yourself the legal fees and headache of trying to get them to pay up what they owe you? David calls this 'The Welcome Window'. You think that you have them as a client, but it's still possible for things to go wrong...

152 – Riding a jolly long way for the WordPress community with Dan Maby and Carole Olinger

152 - Riding a jolly long way for the WordPress community with Dan Maby and Carole Olinger - WP Builds WordPress Podcast

WordPress is a huge community, and in that community there are people who need help and support. WP and UP is a charity that I'm involved with which offers that help. It's a truly great vision, but, as with all things it takes time and money to make it happen. Some of us at WP and UP decided to ride from Berlin to Portugal in 2020 to raise money for the charity. That's nice you say, what a jolly thing to to... erm... no. It's 3,000 km (nearly 2,000 miles) and it goes over a mountain range! In this episode I speak to my fellow riders, Dan Maby and Carole Olinger about why we're doing it, how we're doing it and why they don't appear to be scared as I am. Have a listen and perhaps even support the project?

151 – Are we leaking clients?

151 - Are we leaking clients? - The WP Builds WordPress podcast

This episode is really about keeping the WordPress clients that you already have. What's the old phrase? Don't leave money on the table? Well, that's certainly the case for many of us. This is another episode in our mini series and it's all about trying to get as much value from and to the clients that you already have. Perhaps you build sites and then just move on not making use of the rapport and connections that you've made. Surely though, our existing clients are the ones that know us and what we do best. They have trust in you and what you're able to offer. So today we explore what we've done to foster these client relationships and David has some great ideas about what he's doing with his own agency. Well worth a listen...

150 – Kinsta hosting on Google’s Cloud with Brian Jackson

Kinsta hosting on GoCloud with Brian Jackson - WP Builds WordPress podcast

Today we have a chat with Brian Jackson from Kinsta. Kinsta are a managed WordPress hosting company who have grow rapidly since their inception in 2013. When they started managed WordPress hosting was not the giant business that it was today. In those days we were still opting for shared hosting and VPS hosting. But with the advent of cloud platforms such as Amazon's AWS and Google Cloud, there came an opportunity for people with the skills to leverage those platforms and repurpose them as WordPress specific hosting solutions. Find out how Kinsta works and see if they are a good fit for your next WordPress project.

149 – Marketing funnels don’t exist!

Marketing funnels don’t exist! - WP Builds WordPress Podcast

This discussion is about marketing, and it has a very click-bait title! It’s probably safe to say that we are not experts in marketing and certainly not marketing funnels. Nevertheless we thought we would chat about this and why we might need to get better a digital marketing for ourselves and clients and where WordPress could help with that. What's different about this discussion is that really is an introduction to a series of discussions we will have based on a book called Watertight Marketing by Bryony Thomas. Listen to this episode to find out more...

148 – Spinning up a WordPress optimised server in minutes with Spinup WP

Spinning up a WordPress optimised server in minutes with Spinup WP - WP Builds WordPress podcast

This is a little bit different. Today we talk to Brad Touesnard from Delicious Brains about Spinup WP their new service which aims to make it trivially simple to get your WordPress website up and running on a cloud hosting provider - in fact just about anywhere. You login to their platform, fill out a few form fields and then go and grab a coffee. By the time that you're done your WordPress optimised server will be ready and just waiting to get WordPress installed on it. This all sounds so simple, but there is a very large amount of heavy lifting going on in the background, heavy lifting that you'd have to learn and do your self. If you've ever wanted to install WordPress on a cloud provider, then check this podcast out...

147 – What does it mean to fail?

What does it mean to fail? - WP Builds WordPress podcast

Do you think that you're a success as a WordPress professional? Have you got everything sorted out and working just how you like it? Perhaps yes, but possibly no! What exactly do we mean by failure? Is it a measure of how much we earn, the kind of work that we are able to do? Perhaps it's the amount of free time that our work allows us to have at our disposal. Failure is not so easy to pin down. Can we prevent it and plan ahead, put cash aside for a rainy day. Maybe failure is out of our control - the bad boss or the slowing economy. We chat through this whole topic and see what it is that we strive for and how we've approached these problems in the past.

146 – Refining our website building process with James and Martin Coates

Refining our website building process with James and Martin Coates - WP Builds WordPress podcast

What to know how a growing WordPress website agency manages their projects? Well this is the podcast for you. Today we hear from James and Martin Coates from Impact Media. They tell us about the tools that they use to make their agency as efficient as possible. Wireframes to video creation, image manipulation to automated testing we learn it all. We also chat about their preferred plugins for particular tasks. It's a great chat and will give you some insights into processes that, no doubt are part of your business, but perhaps you'll see a new way or a new tool that you might be able to use. Go have a listen on the WP Builds WordPress podcast...

145 – Should we use templates more?

Should we use templates more? - WP Builds WordPress podcast

Times have changed... It used to be that creating websites was really tedious. It took hours to get anything to go where you wanted it. Along came WordPress themes and life got a little easier, well sometimes, and then we got Page Builders with their rows and modules. Now you can get templates for just about anything and can have sites built in a matter of hours, but should we do it this way? Should we be using other people's templates or should we be doing all this from the group up? Perhaps there is a middle way? Tweaking what you find so that the internet does not all look the same! Join us to find out what we think...

144 – Get paid with likes… the Like Coin with Kin Ko

Get paid with likes... the Like Coin with Kin Ko - WP Builds WordPress podcast

If you create content you know that it's nice to be rewarded for that. The Like Coin is a Block Chain idea which might make this possible. People click a button, you get paid! The internet came along and suddenly everything was free, free news, free magazines, free books. But authors of content need to get paid and paywalls, donations are not working. What if you could click a button and pay someone, literally do nothing else... click a button. Like Coin is trying to build this...

143 – Only doing what you’re good at

Only doing what you're good at - WP Builds WordPress podcast

So we all build websites. Perhaps we don't. Perhaps we're just involved with WordPress as a marketing expert, or a graphic designer. WordPress is useful to a whole slew of different job types which is great, but can also be a burden. What I mean by that is that there are so many hats that you can wear in the WordPress space, so many jobs that are needed to get a website up, running and maintained, that it can be hard to keep up. How do we do that...

142 – Easy life… store your layouts in the cloud with Andrew Palmer

Easy life... store your layouts in the cloud with Andrew Palmer - WP Builds WordPress podcast

You've been using a Page Builder to design your WordPress websites and life is great. But it could be better. The Page Builder Cloud plugin allows you to save your layouts to the cloud and reuse them on whatever website you want. So you can start to build your own library of layouts and they're right there, waiting to be deployed and save you a heap of time. The plugin is also going to be able to convert layouts from one Page Builder to another, but this is not ready just yet. Check it out...

141 – Feeling insecure about security (Part 2)

Feeling insecure about security (Part 2) - WP Builds WordPress podcast

This is the second episode about WordPress security. In this podcast we talk about the range of security plugins that we've heard of. It's by no means an exhaustive list, bit we cover some of the main options that you've heard of. We discuss these WordPress security plugins; what options do they offer, do we understand what they're doing and how do we pass on the responsibility for security to our WordPress website clients? Have a listen and post your comments...

140 – Feeling insecure about security (Part 1)

Feeling insecure about security (Part 1) - WP Builds WordPress podcast

This is the first in a two part podcast about WordPress and security. In this episode we go over all of the potential problems that you might encounter with your WordPress website. There's the usual things such as uptime monitoring, backups and implementing a firewall, but there's also some other, more unusual topics. Do you make sure that you're keeping your client data safe? Are you expunging backups and SSH keys that you no longer require in case your system is compromised...

139 – A better way to manage your media library with Stuart Brameld

A better way to manage your media library with Stuart Brameld - WP Builds WordPress podcast

If you've been using WordPress any length of time, you'll have run into the frustrations that the Media Library can present. It's a pretty decent UI, but it's not as good as services that we're using such as Google Drive or Dropbox. WP Media Manager aims to fix that. Not only does it look great but it stores all of your assets in Amazon S3 or Microsoft Azure with all of the benefits that this brings... highly scalable, secure, permissions based. I think that this plugin is certainly worth a look... PS... Sorry about the poor audio this week!

138 – Are we happy with how we manage tasks?

Are we happy with how we manage tasks? - WP Builds WordPress podcast

Today, the podcast talks about tasks. Not so much the tasks themselves, but more the way that we approach them. We discuss the way that different people have the ability to move happily from task to task, whilst other people need to complete one task before they can move onto another one. I guess that there's no 'right' way to accomplish tasks, but it's interesting to see whether or not we think that other people's approaches are batter than our own. It's a fun episode for sure!

137 – Make your WordPress website load faster with Jan Koch

Make your WordPress website load faster with Jan Koch - WP Builds WordPress podcast

Today we learn about how how to make your WordPress website load as fast as possible. On the face of it, this is easy to do, but there's quite a lot going on when a website loads, and so there are many steps that you need to take a look at if you want to squeeze every ounce of speed out of it. Jan Koch talks us through the work that he's done trying to do all of that. There's likely some new content in here even if you're a seasoned optimiser, so stay tuned and I hope that you enjoy this episode.

136 – Standing up to clients

Standing up to clients - WP Builds WordPress podcast

In this episode David and I talk about the interactions which we have with clients. Most of the time (I hope) we have good relations with our clients. They want to work with you and you want to work with them... but this does not mean that you're always going to see eye to eye with them. From time to time you're going to have to face up to a client who is not wanting to work with your processes and it not willing to be flexible. What do we do...?

135 – How to run successful paid ad campaigns to increase conversions with Daniel Daines-Hutt

How to run successful paid ad campaigns to increase conversions with Daniel Daines-Hutt - WP Builds WordPress podcast

Have you ever wanted to get into paid ad campaigns using Facebook or Google, but did not know where start? This podcast episode explains how you can get started and what some of the pitfalls are. There's so much to learn that it's good to have an expert on hand and Daniel Daines-Hutt is that man. Get your content seen by more people whilst targeting those people who you really value thereby saving on your ad campaigns. Check out this episode to see how you can do that...

134 – What makes us trust WordPress software developers?

What makes us trust WordPress software developers? - WP Builds WordPress Podcast

In this weeks episode of the WP Builds podcast we talk about the range of things that we consider when we buy a plugin or theme from a WordPress developer. It's clear that you need some level of trust in the product that is on offer, but how deep should that trust run? What are the things that you might want to be on the lookout for to establish some sort of trust score to make you feel confident in the purchase. Some of these are obvious and some are quite unexpected. Join us to find out...

133 – Helping coders run successful businesses with Hahna Kane Latonick

Helping coders run successful businesses with Hahna Kane Latonick - WP Builds WordPress Podcast

In this episode of the WP Builds WordPress podcast we chat to Hahna Kane Latonick. She has a background as a software engineer but decided some time ago that what she really wanted to do was to help coders and developers to run their businesses more successfully. We all know that running a business is not the same thing as being a great developer and so Hahna is here to give you the guidance and support that you might need to both at the same time.

132 – Working when there are other things to do

Working when there are other things to do - WP Builds WordPress Podcast

So this episode is a little bit of a departure for us, in that it's much more personal than usual, and has very little to do with WordPress, so forgive us! When we decided to cover this topic, I (Nathan) was thinking that we'd be talking about the things in life my non-work life that I have to do, sometimes in opposition to my work life.

131 – Stroke and poke your clients to keep you sane with Hannah Smith

Stroke the poke your clients to keep you sane with Hannah Smith - WP Builds WordPress Podcast

If you've work with WordPress websites for client you'll know that one of the hardest parts of the job is successfully communicating with clients. Today, Hannah Smith talks about her approach for doing just that. It's a really interesting take on how you can try to keep your clients happy all the time, but that's realistically possible and there's going to be times when you need to push back and say "no". It's an interesting talk with some fresh perspectives in this important business area.

130 – Personality types – finding the right client for you

- Personality types - finding the right client for you - WP Builds WordPress Podcast

Have you ever thought about the fact that your personality has a direct impact upon how successful you are? Your personality type might make you better at some tasks that others and if you're building WordPress websites for your clients, it might also affect the way that you interact with them too, and have a real impact upon their success and failure. Join us as we discuss this topic; we're not experts and are just scratching the surface, but it's really interesting what we uncover.

129 – How Beaver Team can speed up your Beaver Builder WordPress website builds

How Beaver Team can speed up your Beaver Builder WordPress website builds - WP Builds WordPress Podcast

If you're a Beaver Builder users then you'll know that there are some tasks that you have to perform over and over again when building a website for a client. It's perfectly okay, but Tom Carless thought that it would be better if there was a way to make repetitive tasks go away, so he built Beaver Team Pro. Want to update all those reds to green in one click, yes, want to make all specific button have an icon, yes! It's a great plugin that will save you (and your agency) heaps of time and money...

128 – Getting content from clients

Getting content from clients - WP Builds WordPress Podcast

Do you struggle getting content from your clients when you're building them a WordPress website? Well, you're not alone. We all do. There are so many things that you need from them and so many ways that miscommunication can result. Even if your processes are battle hardened, chances are that they still tested from time to time. So how do you get images, copy and all the rest of it from your clients. Nathan and David discuss it, but don't expect any perfect solution from us...

127 – The importance of keeping logs from your WordPress websites with Robert Abela

The importance of keeping logs from your WordPress websites with Robert Abela - WP Builds WordPress Podcast

Have you ever had a problem with your WordPress website that you could not figure out. Something appears to have been deleted, something suspicious appears to be happening but your cannot really be sure. WP Security Audit Log is a WordPress plugin that creates logs for just about everything on your site. It will enable you to work out exactly what went wrong and hopefully give you a let up in getting the site back up and running in the least time possible.

126 – Is web design dead?

Is web design dead? - WP Builds WordPress podcast

Web design is dead. There's no doubt about it. The tools that we have now are so easy to use, there's literally zero barrier to entry. Within a week, you can a great website up and running even if you've never used the internet before. Mmm... You're the expert, these tools are only easy to you because you've worked hard at getting to know them. Then there's marketing, funnels, hosting updates. You know what, perhaps we're safe after all. This stuff is actually quite hard you know!

125 – Making your WordPress website multilingual with Amir Helzer from WPML

Making your WordPress website multilingual with Amir Helzer from WPML - WP Builds WordPress podcast

In this day and age where websites are collections of content in a database, there is no reason at all that this content cannot be translated into other languages and presented to people who speak those languages. In fact, I'd be able to make a fair compelling argument that it's a really good idea to translate your website into a variety of languages if there's a market outside of your first language to do so. WPML allows you to do that quickly and easily...

124 – How do we put our prices up?

How do we put our prices up? - WP Builds WordPress podcast

In this episode David and I talk about the subject of pricing and in particular the thorny subject of putting prices up. We get started with a chat about what systems we use to actually receive payments from clients, PayPal, Stripe and good old fashioned bank transfers. We then move on to discuss what we've done in the past to up our rates. It turns out that maybe we need your help with this as there are so many areas where we're not sure what to do...

123 – Creating WordPress courses with Joe Casabona

123 - Creating WordPress courses with Joe Casabona - WP Builds WordPress podcast

Joe has been in the WordPress space for years and years. Working as a freelancer at the start, then as a member of a large agency. All of that is now behind him and he's got a whole heap of different things that he's doing. He's a podcaster, a creator of videos for himself and for third parties, but perhaps most importantly he's a creator of online courses in the WordPress space. If you want to find out why he's so successful then listen to this episode...

122 – Is our marketing all wrong?

Is our marketing all wrong? - WP Builds WordPress podcast

When you sell your WordPress websites to your clients, do you push the logical or the emotional? Do you talk about technical details or how easy and beautiful it will be? It's so easy to go down the route of the technical details, the SEO and caching that you'll put in place - this will all be good, but maybe your clients want to hear about cool it's going to look and how it's going to make people stop and marvel at the design. David has a problem and we try to solve it...

121 – Automate your social postings using Social Web Suite with Tina Todorovic

Automate your social postings using Social Web Suite with Tina Todorovic - WordPress podcast

Do you post your content to multiple social platforms? If you do, I'm almost certain that this task is a little bit on the dull side. Is it isn't it? It takes time and is repetitive. Social Web Suite is a WordPress plugin that hooks into your social media accounts just waiting for your to publish something. As soon as you do, it gets to work making the social media posting nightmare evaporate - it does it all for you. Check it out.

120 – Have you got WordPress plugin fatigue?

Have you got WordPress plugin fatigue - WP Builds WordPress podcast

If you're a WordPress user then you've used heaps of plugins in the past. They enable WordPress to do anything don't they? That's WordPress' greatest strength and it's largest curse! There are so many to choose from, and all that choice leads to plugin fatigue. You never quite know if the plugin that you're using is 'the best' and so you're constantly on the look out for a newer, shinier plugin. The problem is that this cycle does not have an end...

119 – Using Groundhogg to self host your email marketing with Adrian Tobey

Using Groundhogg to self host your email marketing with Adrian Tobey - WP Builds

Email marketing is usually the domain of expensive SaaS apps. Well, not any more. With the Groundhogg WordPress plugin you can automate all-the-things from inside your website! It's got lots of customisation options and works with a visual builder, just like the services that you're currently using. Adrian comes on to tell us about how it all got started and how the plugin works and what scenarios it might be useful for...

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