119 – Using Groundhogg to self host your email marketing with Adrian Tobey

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Interview – Using Groundhogg to self host your email marketing with Adrian Tobey

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I’ll bet that you’ve got heaps of small business clients? You don’t you! They are busy people, that’s why they came to you to get their WordPress website up and running; they could have built it themselves, but it’s better to hire a professional because they are too busy. Let me say that again… they are too busy!

Whatever their business is, they are spending time on it, not playing with the website, not writing promotional emails, not posting things to social media. They want to grow their business and so their time goes into that. It’s the classic problem of spending so much time ‘in’ the business that there is not time available to work ‘on’ the business.

Groundhogg is a WordPress plugin which is trying to help ease some of your clients’ problems, or your problems come to think of it!

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The software is not trying to do something that’s never been done before, far from it, there are loads of SaaS services that do what Groundhogg does. The difference here is the fact that you’re using WordPress and so the costs are likely to he significantly lower.

So what is it that Groundhogg does? In a word… emails. Email marketing to be more specific.

Your task is to get people on the list and then use Groundhogg to tag them so that actions follow. You might send them an initial email about a new service you offer, and you want to create follow up emails based upon whether or not they opened or interacted with your initial offer.

Groundhogg has quite a few sequences pre-built so you don’t have to spend too long figuring out how the plugin works. These include:

  • Welcome series
  • Abandoned cart series
  • Long-term nurture series
  • Webinar registration
  • Feedback / review request
  • Lead magnet
  • Blank canvas

It’s GDPR compliant and offers the normal double opt-in email sequence out of the box so that all recipients can confirm that they’re willing to receive your emails.

You construct your email sequences with a visual builder (think page builder). Again, you have a ton of options for how you want to build your sequences / funnels. The funnels are built with benchmarks and actions. Benchmarks are triggers, telling the funnel that something needs doing, and the actions do the things. The options are:

  • Account creation
  • User role change
  • Timer delay
  • Page visit
  • Tag amended / applied
  • Address confirmed
  • Link clicked
  • Page visited
  • Cart functionality, such as a payment is made, abandoned
  • and a whole load more

You can do a whole load with this. Really a lot! The sky is the limit. It’s quite hard to explain how all this works, but luckily Adrian’s dad is here to save the day because he made a great video showing how the plugin works in great detail.

I’ve yet to see a plugin taking on email marketing automation within WordPress which is quite so feature rich. Go check it out and see if it’s a good fit for you or your client’s websites.

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Nathan Wrigley
Nathan Wrigley

Nathan writes posts and creates audio about WordPress on WP Builds and WP Tavern. He can also be found in the WP Builds Facebook group, and on Mastodon at wpbuilds.social. Feel free to donate to WP Builds to keep the lights on as well!

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