162 - Information Overload - WP Builds Weekly WordPress Podcast

You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…

Read More
161 - Why don't you believe in us? - WP Builds Weekly WordPress Podcast

Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the ‘Watertight Marketing’ book we discuss this subject. Perhaps you’ve been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of ‘website launch’ sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they’ll miss out most of the things that you really need. It’s a really difficult subject and one that both David and I feel that we need some help with!

Read More
157 - Honey traps for website clients - WP Builds WordPress Podcast

How do your WordPress website clients ‘try before they buy’? What can we do to trust our services and try them out before they part with their money. We share some ideas about that. Because, in the real world, we want to try out all-the-things before we buy them. Shoes, clothes, phones… most things. But was can’t allow customers to try out the finished website before they are to sign the contract… we’d be broke. But perhaps there are some other ways that we can build up the trust that they need to have in us, ways that won’t break the bank for us, but offer meaningful value to the clients and slowly, but surely edge them closer to the ultimate goal… the building of their new WordPress website. Join David and Nathan as they discuss what might be possible…

Read More
Are we boring? - WP Builds WordPress Podcast

This discussion is another based on the book Watertight Marketing by Bryony Thomas which gives us 13 areas where we (or our clients) could be leaking potential business. With this series, we are working our way up an imaginary funnel starting first with our existing customers (Leak #1), then our on-boarding for leads (Leak #2) Now we are looking at Leak #3 – No emotional connection – Your brand or reputation – what kind of people are you? All of the elements above come together to really sum up what your company is about. It’s what will determine how it feels to be a customer of yours. It is what builds your company’s reputation. This happens over time, but there are some foundations you need to lay. And those are what your company looks and sounds like.

Read More
Losing clients before you even get them - WP Builds WordPress Podcast

This is a little mini-series based upon the book ‘Watertight Marketing’ by Bryony Thomas. This is about that time in the client / project lifecycle when they (the client) have made some kind of commitment to use your products or services, they might even have signed a contract, but you’ve not delivered anything yet. It’s a time when they can still ‘get away’ from you. Yes, you might have a contract in place whereby you can insist that they are obliged to give you this or that, but honestly, have you ever enforced this, or is it better to just let them walk away and save yourself the legal fees and headache of trying to get them to pay up what they owe you? David calls this ‘The Welcome Window’. You think that you have them as a client, but it’s still possible for things to go wrong…

Read More
151 - Are we leaking clients? - The WP Builds WordPress podcast

This episode is really about keeping the WordPress clients that you already have. What’s the old phrase? Don’t leave money on the table? Well, that’s certainly the case for many of us. This is another episode in our mini series and it’s all about trying to get as much value from and to the clients that you already have. Perhaps you build sites and then just move on not making use of the rapport and connections that you’ve made. Surely though, our existing clients are the ones that know us and what we do best. They have trust in you and what you’re able to offer. So today we explore what we’ve done to foster these client relationships and David has some great ideas about what he’s doing with his own agency. Well worth a listen…

Read More
Marketing funnels don’t exist! - WP Builds WordPress Podcast

This discussion is about marketing, and it has a very click-bait title! It’s probably safe to say that we are not experts in marketing and certainly not marketing funnels. Nevertheless we thought we would chat about this and why we might need to get better a digital marketing for ourselves and clients and where WordPress could help with that. What’s different about this discussion is that really is an introduction to a series of discussions we will have based on a book called Watertight Marketing by Bryony Thomas. Listen to this episode to find out more…

Read More
Helping coders run successful businesses with Hahna Kane Latonick - WP Builds WordPress Podcast

In this episode of the WP Builds WordPress podcast we chat to Hahna Kane Latonick. She has a background as a software engineer but decided some time ago that what she really wanted to do was to help coders and developers to run their businesses more successfully. We all know that running a business is not the same thing as being a great developer and so Hahna is here to give you the guidance and support that you might need to both at the same time.

Read More
Is our marketing all wrong? - WP Builds WordPress podcast

When you sell your WordPress websites to your clients, do you push the logical or the emotional? Do you talk about technical details or how easy and beautiful it will be? It’s so easy to go down the route of the technical details, the SEO and caching that you’ll put in place – this will all be good, but maybe your clients want to hear about cool it’s going to look and how it’s going to make people stop and marvel at the design. David has a problem and we try to solve it…

Read More