Posts Tagged ‘marketing’

122 – Is our marketing all wrong?

Is our marketing all wrong? - WP Builds WordPress podcast

When you sell your WordPress websites to your clients, do you push the logical or the emotional? Do you talk about technical details or how easy and beautiful it will be? It’s so easy to go down the route of the technical details, the SEO and caching that you’ll put in place – this will all be good, but maybe your clients want to hear about cool it’s going to look and how it’s going to make people stop and marvel at the design. David has a problem and we try to solve it…

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121 – Automate your social postings using Social Web Suite with Tina Todorovic

Automate your social postings using Social Web Suite with Tina Todorovic - WordPress podcast

Do you post your content to multiple social platforms? If you do, I’m almost certain that this task is a little bit on the dull side. Is it isn’t it? It takes time and is repetitive. Social Web Suite is a WordPress plugin that hooks into your social media accounts just waiting for your to publish something. As soon as you do, it gets to work making the social media posting nightmare evaporate – it does it all for you. Check it out.

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119 – Using Groundhogg to self host your email marketing with Adrian Tobey

Using Groundhogg to self host your email marketing with Adrian Tobey - WP Builds

Email marketing is usually the domain of expensive SaaS apps. Well, not any more. With the Groundhogg WordPress plugin you can automate all-the-things from inside your website! It’s got lots of customisation options and works with a visual builder, just like the services that you’re currently using. Adrian comes on to tell us about how it all got started and how the plugin works and what scenarios it might be useful for…

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112 – How to do SEO right with Phil Singleton

How to do SEO right with Phil Singleton - WP Builds

Phil Singleton is one of those guys who seems to do 15 things all at once, and doing them really well. His background, like many of us is not web design and development. He started in finance and insurance and hated it. Now he’s an SEO specialist with a projects under his belt. We chat about the fact that SEO has changed over the years and what strategies you can employ with your WordPress website clients to ensure that their sites rank well, as well as being able to pitch SEO as one of your services.

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97 – What is cold calling and should I be doing it with Jim Galiano?

97 - What is cold calling and should I be doing it?

I don’t know you, but I know for an absolute fact that I’m hopeless at marketing. I’m not very good at it and it find it really hard to do, or to get excited about. It’s a something that I’ve struggled with for a long time. I’m lucky in that I have enough work (right now) to keep me going and it comes my way largely through word of mouth. Because I’m a study in mediocrity, this is fine by me; I have not needed to market too much to keep my head above the water. But I’m hoping that you’re not as satisfied with mediocre, as I am – you’re a get-up-and-got type aren’t you? You want more out of life than I do? Well guess what, you’re going to have to market yourself in order to get, because you can be sure that competitors will.

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70 – Using Viral Marketing to grow your audience with Savvas Zortikis from Viral Loops

Using Viral Marketing to grow your audience with Savvas Zortikis from Viral Loops

The SaaS app that you use on the WP Builds website to enter the competitions is called Viral Loops and today we have Savvas Zortikis on to speak about it.The idea behind viral marketing is that you offer something that people want and you ask them for their email in return. Well, that’s all pretty standard stuff that we’ve all known about since 1995! The word ‘viral’ is used here because of the fact that your entrants are encouraged to share your offer because if they do, they increase their own chance of winning. The more you share, the more you’re likely to walk away with the prize.

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64 – Beaver Funnels is going to make creating funnels so much better with Mike Killen

Beaver Funnels is going to make creating funnels so much better with Mike Killen

In this episode we are joined for the second time by Mike Killen who runs Sell Your Service. Last time he was on the WP Builds podcast, he talked about how to create funnels to assist you with your marketing goals. He made the process seem to simple! Well, I think that his experience on the podcast went to his head, because soon after we’d ended the call we started to talk about his new idea – Beaver Funnels. This is his game changing plugin that allows you to leverage the awesomeness of the Beaver Builder Page Builder and use it to create point and click funnels.

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46 – Being awesome with WordPress without coding with Kim Doyal

Being awesome with WordPress without coding with Kim Doyal

Today we have Kim Doyal, aka The WordPress Chick, on the podcast. I don’t think that it’s entirely possible that you’ve not heard of her before if you’ve been in the WordPress space for any length of time! She a powerhouse of energy and enthusiasm and has been pushing put content at a breathtaking rate day after day, year after year. Does she ever sleep, no! Is she great, YES!

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