So you're in the business of selling WordPress websites? If you are in that business, then I can guarantee you that there's more money to be made than just getting the site done and then moving on. Today it's all about the upsells that we might offer. We go through a list of things that we've tried in the past, some of which were profitable and easy to do, others of which were hard and lost us money. It's a lottery to be honest! Things that one person excels at, others might be loathed to do. Website hosting, email hosting, design, custom development, social media, content creation, SEO, optimisation... I could go on. In fact, I (we) do in the episode today. Have a listen and then head over to the post and leave us a comment.
In today’s world there is no difference between “digital” and “physical” products insofar as the transactional engine of your website is concerned. While it may have been true in the past that certain products like EDD were focused on capabilities for those who sell digitally licensed subscription software, that is no longer a factor, as the capability exists for WooCommerce to do everything. Since WooCommerce is one of the most popular plugins in the entire WordPress ecosystem, why “wouldn’t” anyone use it for all purposes? And that's what the podcast is about today, a plugin called LaunchFlows which will help you supercharge your WooCommerce store. Go listen...
Having a newsletter is one of the best ways that you can communicate with an audience. In fact, I'd go as far as to say, that it's the best. There's no third-party platform involved. You are communicating with people who have signed up, and therefore really want to get your content. But, it can be a dull job keeping the content flowing. Today we learn about a SaaS platform which might just make that job a lot less painful. I've started to use it and it's shaved hours out of my week. Go listen to the podcast today to find out more...
Marketers rejoice! WP Landing Kit is a plugin that you've wanted for ages and ages and now you have it! It allows you to point all of your domains at one WordPress install! You can then control all of your landing pages from one WordPress install, meaning that you save time on updating it and you can use successful page templates with ease. You might not immediatley see the utility of a plugin like this, but after listening to the podcast, you'll realsise that it's a genius idea. Jason Schuller is on the podcast today to talk about how it all works and how you can use it. Go listen...
Today we chat with Jason Resnick, a seasoned WordPress pro, who has been working with WordPress and eCommerce pretty much when it all started out! We're talking today about 'word of mouth' marketing. Now, most people when asked about word of mouth will probably see this as something that happens organically, something that you don't really have all that much control over. After all it's happening in situations largely outside of your control. You can offer a great service and hope that people are going to mention your name when they get asked the question... 'Who would you recommend to build my WordPress website?', but it's little more than hope, right? Jason explains why it's a little bit more than this in this weeks podcast...
This episode is all about trying to make some kind of impact... how you can actually get people to notice what it is that you're doing and make them want to care about it, enough perhaps to become your client. So for this people really need to know what it is that you do. Not for a myriad of things that you might be interested in doing, but the core things that you do well and that are profitable for your business. Alongside all of this is the need to have some kind of emotional impact as well, something that really resonates with your clients. We go into all of this in the podcast, so why don't you have a listen...
This episode is looking at who we think our idea WordPress clients might be and where we might find them. There's more to this subject than meets the eye! for a start, when are the people who we're trying to engage as clients actually receptive to our messages? It might not be at the times that you think are suitable. Perhaps they work late into the evening, or the team is dotted all over the globe? In terms of the who, this can be really hard - trying to work out exactly who we are going to target and therefore the kind of messages that they're likely to resonate with. Should we push towards word of mouth, or perhaps use social media channels to get some traction? What should those messages sound like, controversial, a debate, riding a common theme? It's all in the WP Builds podcast this week...
So many places to post your marketing messages and so many forms that they can take. What options are there and are any more useful than the others? We're taking another dive into the 'Watertight Marketing' book by Bryony Thomas, and exploring an area that neither David or I (Nathan) are particularly experienced at. We go over as many ways as we can think of for getting your (or your client) messages out there and think about what they might look or sound like. It's a surprisingly long list and it's changing all the time. What looked cool 3 years ago, might look foolish today and the platform of choice seems to change with alarming regularity! Have a listen to us chat this all through on the WP Builds Weekly WordPress Podcast.
Creating content on your WordPress website that attracts people can be hard if you don't have a plan. Miles Beckler has a system to create content that people want to read. It's a simple system too. It might be something that you've implemented in the past, but it might be completely new to you. The approach is about creating content that you know that people are searching for, and for that you need a keyword tool (see the show notes).From there you write content that you are certain that people are actually going to want to read. You make it the best that you can, and you get better and faster at doing it. The beauty of this being held within WordPress is that it's going to be around for years to come and you can alter it should your data show that's it's in need of a tweak. You're not going to get rich over night, and that's not the point, but if you're willing to engage with Miles' process, you might find a new and interesting way to get paid. Fun listen...
You know how this goes... You have an inbox and it's overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails... some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you're not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this...
Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the 'Watertight Marketing' book we discuss this subject. Perhaps you've been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of 'website launch' sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they'll miss out most of the things that you really need. It's a really difficult subject and one that both David and I feel that we need some help with!
How do your WordPress website clients 'try before they buy'? What can we do to trust our services and try them out before they part with their money. We share some ideas about that. Because, in the real world, we want to try out all-the-things before we buy them. Shoes, clothes, phones... most things. But was can't allow customers to try out the finished website before they are to sign the contract... we'd be broke. But perhaps there are some other ways that we can build up the trust that they need to have in us, ways that won't break the bank for us, but offer meaningful value to the clients and slowly, but surely edge them closer to the ultimate goal... the building of their new WordPress website. Join David and Nathan as they discuss what might be possible...
