WP Builds Newsletter #44 – WordPress marketing, image optimisation and a super detailed image

This weeks WordPress news – Covering The Week Commencing 31st December 2018:

WordPress.com Launches New “Do Anything” Marketing Campaign
“WordPress.com is kicking off 2019 with a new national marketing campaign that features 14 entrepreneurs, writers, and non-profit organizations who are using the platform to make a big difference for their communities. The campaign is focused around the question: What Would You Do If You Could Do Anything?…”

Beaver Builder Doubles Down on Serving Power Users in Response to Gutenberg
“At WordCamp US I had the opportunity to chat with Beaver Builder co-founder Robby McCullough about how the page builder is navigating the Gutenberg era. The proliferation of blocks for the new editor has made it easy for non-technical WordPress users to add things like pricing tables, maps, tabs, accordions, and other UI elements. Future iterations of Gutenberg will soon tackle layouts. These improvements to core will radically change how page builder products are marketed to WordPress users…”

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A Fresh Look At Customization
“I had the pleasure of going to WordCamp US earlier this month in Nashville and hearing Matt speak at the State of the Word and talk about what comes next for WordPress. I also had several fun conversations with members of the community (we have the best community!!) and now that I’m back home, it’s left me thinking a lot about what I would imagine next for WordPress if it were up to me…”

Enable Gutenberg per Page and for Entire Post Types
“How do I try Gutenberg in a safe way, so that I can enjoy the new editor without first breaking my site? If you’re asking yourself this question, you’re not alone. Toolset Types allows you to enable the new Gutenberg editor exactly on the pages that you want and go back to the classic editor if you run into problems…”

WP Compress – Lifetime Pricing
“Now that everyone’s getting back into the swing of things, we’re offering an unbelievable lifetime special to get everyone’s websites loading faster and performing better – with no maintenance required in 2019 or beyond…”

Say Hello To The Future Of Image Optimization – Smush 3.0 Is Here
“Smush 3.0 is here and she comes bearing futuristic image optimization superpowers for WordPress! Your favorite image optimization tool now powers a Global Image Delivery Network – 40 Tbps, 45 points of presence, WebP compression and automatic image scaling…”

Gutenberg Blocks We’d Like to See
“During his State of The Word Speech at WordCamp US, Matt Mullenweg mentioned some interesting Gutenberg block options that were available to download. That got us thinking about some Gutenberg blocks that we’d like to see in 2019…”

Non WordPress, but useful anyway…

The Ultimate Guide to Using UTM Parameters
“Do you know the online marketing campaign that’s driving the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that drives maximum traffic for you? That’s where this key aspect comes into picture…”

New malware pulls its instructions from code hidden in memes posted to Twitter
“Security researchers said they’ve found a new kind of malware that takes its instructions from code hidden in memes posted to Twitter . What’s interesting is how the malware uses Twitter as an unwilling conduit in communicating with its malicious mothership…”

You can zoom all the way in to this 24.9bn pixel camera pic
“Just in case the camera on your phone didn’t feel rubbish enough already, have a mess around with this picture taken on a 24.9bn pixel camera…”