Today, we're joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on the growing importance of SMS marketing and the role of AI technology in streamlining marketing processes. With their innovative approach to automation and targeted campaigns, Omnisend is paving the way for businesses to effectively communicate with their customers and boost their online sales.
If you're creating newsletters for your content and you use WordPress, put that quill down and check out the podcast today. Newsletter Glue is a really great blocks product that I'm sure many of you are going to love. TL;DR you can create all your blog posts and emails at-the-same-time in the WordPress Block Editor. It's a huge time saver. Write once, publish on the web and to your list at the same time. It works with all the major email providers and I'm honestly loving using it. Not only that, but the WP Builds folk are going to get 15% off the plugin - check out the post for details. This is one not to miss and your email sending clients will love it too. Check out the podcast...
Email marketing is usually the domain of expensive SaaS apps. Well, not any more. With the Groundhogg WordPress plugin you can automate all-the-things from inside your website! It's got lots of customisation options and works with a visual builder, just like the services that you're currently using. Adrian comes on to tell us about how it all got started and how the plugin works and what scenarios it might be useful for...
