The WP Builds Weekly WordPress Podcast - 168 - Making an impact

This episode is all about trying to make some kind of impact… how you can actually get people to notice what it is that you’re doing and make them want to care about it, enough perhaps to become your client. So for this people really need to know what it is that you do. Not for a myriad of things that you might be interested in doing, but the core things that you do well and that are profitable for your business. Alongside all of this is the need to have some kind of emotional impact as well, something that really resonates with your clients. We go into all of this in the podcast, so why don’t you have a listen…

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How I use Agile and WordPress to launch a minimal viable product with Marius Vetrici - WP Builds Weekly WordPress Podcast

Today we stray into waters that we don’t often swim in. We’re talking about Agile development and launching a Minimal Viable Product, and the person I’m talking to is Marius Vetrici. Marius is a WordPress developer and runs an agency of twelve people… so he’s got to have all his processes in place to ensure that his business is profitable and that his clients are happy. This discussion centres around a long post that Marius wrote entitles “Agile WordPress Development: How To Maximize The ROI Of Your MVP Website”. In that post we learn that Marius had to learn to have processes in place because of a $200,000 project that just got out of hand. The product that he launched did not have the research done properly before the work started, and as such there was no real understanding of exactly what it was that they were trying to build. We talk about structuring work into sprints, how these sprints map to goals and how WordPress is the perfect tool to do all of this with minimal time and cost. Honestly… really interesting.

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166 - The when and who of marketing - WP Builds Weekly WordPress Podcast

This episode is looking at who we think our idea WordPress clients might be and where we might find them. There’s more to this subject than meets the eye! for a start, when are the people who we’re trying to engage as clients actually receptive to our messages? It might not be at the times that you think are suitable. Perhaps they work late into the evening, or the team is dotted all over the globe? In terms of the who, this can be really hard – trying to work out exactly who we are going to target and therefore the kind of messages that they’re likely to resonate with. Should we push towards word of mouth, or perhaps use social media channels to get some traction? What should those messages sound like, controversial, a debate, riding a common theme? It’s all in the WP Builds podcast this week…

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165 - Creating your own managed WordPress service, and keeping all the margin with Patrick Gallagher - WP Builds Weekly WordPress Podcast

On the WP Builds WordPress Podcast today with have Patrick Gallagher from Gridpane. We talk about their mission to save you time and hassle when you build and host WordPress websites. They have a unique product which is being discussed a lot right now. We talk about how the company got started and how it is that they go the extra mile so that you don’t have to. It’s little things like not making you repeat work that you perhaps don’t need to every time your set up a new site. Build a site, save it as a bundle then reuse it over and over again. Pretty much all you need to do it is to name the site, tell Gridpane where you want it to be hosted and click a button, that’s literally it. Of course you can bring your own hardware like Digital Ocean, Linode, Google, Amazon etc, or point to an IP address of a box in your house! WordPress installs created, managed, backed up in the least time possible! Go check it out…

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