So you're in the business of selling WordPress websites? If you are in that business, then I can guarantee you that there's more money to be made than just getting the site done and then moving on. Today it's all about the upsells that we might offer. We go through a list of things that we've tried in the past, some of which were profitable and easy to do, others of which were hard and lost us money. It's a lottery to be honest! Things that one person excels at, others might be loathed to do. Website hosting, email hosting, design, custom development, social media, content creation, SEO, optimisation... I could go on. In fact, I (we) do in the episode today. Have a listen and then head over to the post and leave us a comment.
Marketers rejoice! WP Landing Kit is a plugin that you've wanted for ages and ages and now you have it! It allows you to point all of your domains at one WordPress install! You can then control all of your landing pages from one WordPress install, meaning that you save time on updating it and you can use successful page templates with ease. You might not immediatley see the utility of a plugin like this, but after listening to the podcast, you'll realsise that it's a genius idea. Jason Schuller is on the podcast today to talk about how it all works and how you can use it. Go listen...
Creating content on your WordPress website that attracts people can be hard if you don't have a plan. Miles Beckler has a system to create content that people want to read. It's a simple system too. It might be something that you've implemented in the past, but it might be completely new to you. The approach is about creating content that you know that people are searching for, and for that you need a keyword tool (see the show notes).From there you write content that you are certain that people are actually going to want to read. You make it the best that you can, and you get better and faster at doing it. The beauty of this being held within WordPress is that it's going to be around for years to come and you can alter it should your data show that's it's in need of a tweak. You're not going to get rich over night, and that's not the point, but if you're willing to engage with Miles' process, you might find a new and interesting way to get paid. Fun listen...
This discussion is about marketing, and it has a very click-bait title! It’s probably safe to say that we are not experts in marketing and certainly not marketing funnels. Nevertheless we thought we would chat about this and why we might need to get better a digital marketing for ourselves and clients and where WordPress could help with that. What's different about this discussion is that really is an introduction to a series of discussions we will have based on a book called Watertight Marketing by Bryony Thomas. Listen to this episode to find out more...
In this discussion episode with David and I, we discuss an idea called "The Magic Email". It's a really simple email that you can send to get something... anything back from a client who has gone AWOL. Simply, the email is designed to be deployed with the minimum of effort from you, but in return you'll get clarity if the email is replied to as well as if the email is not replied to! It's 17 words long and brings up some interesting points...
I don't know you, but I know for an absolute fact that I'm hopeless at marketing. I'm not very good at it and it find it really hard to do, or to get excited about. It's a something that I've struggled with for a long time. I'm lucky in that I have enough work (right now) to keep me going and it comes my way largely through word of mouth. Because I'm a study in mediocrity, this is fine by me; I have not needed to market too much to keep my head above the water. But I'm hoping that you're not as satisfied with mediocre, as I am - you're a get-up-and-got type aren't you? You want more out of life than I do? Well guess what, you're going to have to market yourself in order to get, because you can be sure that competitors will.
