Marketing funnels don’t exist! - WP Builds WordPress Podcast

This discussion is about marketing, and it has a very click-bait title! It’s probably safe to say that we are not experts in marketing and certainly not marketing funnels. Nevertheless we thought we would chat about this and why we might need to get better a digital marketing for ourselves and clients and where WordPress could help with that. What’s different about this discussion is that really is an introduction to a series of discussions we will have based on a book called Watertight Marketing by Bryony Thomas. Listen to this episode to find out more…

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97 - What is cold calling and should I be doing it?

I don’t know you, but I know for an absolute fact that I’m hopeless at marketing. I’m not very good at it and it find it really hard to do, or to get excited about. It’s a something that I’ve struggled with for a long time. I’m lucky in that I have enough work (right now) to keep me going and it comes my way largely through word of mouth. Because I’m a study in mediocrity, this is fine by me; I have not needed to market too much to keep my head above the water. But I’m hoping that you’re not as satisfied with mediocre, as I am – you’re a get-up-and-got type aren’t you? You want more out of life than I do? Well guess what, you’re going to have to market yourself in order to get, because you can be sure that competitors will.

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