Why should your WordPress website clients have any confidence in your ability to actually build and deploy their website? After all there are so many competitors to choose from. Is there any way that you can turn disbelief into belief? In another exploration of the 'Watertight Marketing' book we discuss this subject. Perhaps you've been using testimonials and turning them into case studies. These are easy to do, and no doubt quite effective, but how on earth do you actually get your clients to give up their precious time to provide then to you? Are you best just asking them directly or should you have them on some kind of 'website launch' sequence which guides them towards this? Are you going to tell them what to say or just leave it up to them, knowing that they'll miss out most of the things that you really need. It's a really difficult subject and one that both David and I feel that we need some help with!
This is a little mini-series based upon the book 'Watertight Marketing' by Bryony Thomas. This is about that time in the client / project lifecycle when they (the client) have made some kind of commitment to use your products or services, they might even have signed a contract, but you've not delivered anything yet. It's a time when they can still 'get away' from you. Yes, you might have a contract in place whereby you can insist that they are obliged to give you this or that, but honestly, have you ever enforced this, or is it better to just let them walk away and save yourself the legal fees and headache of trying to get them to pay up what they owe you? David calls this 'The Welcome Window'. You think that you have them as a client, but it's still possible for things to go wrong...
In this episode we interview Adam Hempenstall from BetterProposals.io, a company on a mission to make the dull job of writing proposal for your client work as painless as possible. We’ve all been there, you’ve had the client meeting, then you get back to the office to discover that you’ve lost your mojo, because you have to write that proposal and the blank page just kills your will to live! This can help!
In this weeks episode we discuss the thorny issue of how we communicate with clients; how we communicate our value to clients in the face of stiff competition from the likes of Squarespace and Wix. We talk about the way that we talk to clients and what we do to ensure that they 'get' what it is that we're trying to sell them.
In episode 2 of the WPBuilds.com podcast Nathan Wrigley and David Waumsley discuss the many ways that WordPress professionals onboard their clients. Simple linear workflows, right through to productising the whole process. There's loads of ways to do it it turns out!