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Unraveling the Power of Data in Email Marketing: Omnisend Webinar with Greg Zakowicz

Unraveling the Power of Data in Email Marketing: Omnisend Webinar with Greg Zakowicz - WP Builds

Welcome to another episode of WP Builds Webinars! In this installment we're joined by Greg Zakowicz from Omnisend, a leading email marketing and SMS platform. The episode delves deep into the ease of understanding data in email marketing, focusing on capturing and utilising various types of data to boost marketing efforts. We discuss Omnisend's integration with WordPress and WooCommerce, detailing the user-friendly wizard and the platform's ability to sync customer and sales data for targeted marketing. We explore Omnisend's pricing options, automation features, and the growing significance of email, SMS, and push channels in the marketing landscape. We also get a glimpse into Omnisend's future plans for integrating with WordPress and WooCommerce. So, whether you're an existing user or keen to learn more about Omnisend, this episode is packed with information to enhance your marketing strategy.

307 – Upselling services

Upselling services - WP Builds Weekly WordPress Podcast #307

So you're in the business of selling WordPress websites? If you are in that business, then I can guarantee you that there's more money to be made than just getting the site done and then moving on. Today it's all about the upsells that we might offer. We go through a list of things that we've tried in the past, some of which were profitable and easy to do, others of which were hard and lost us money. It's a lottery to be honest! Things that one person excels at, others might be loathed to do. Website hosting, email hosting, design, custom development, social media, content creation, SEO, optimisation... I could go on. In fact, I (we) do in the episode today. Have a listen and then head over to the post and leave us a comment.

265 – Have we set the right expectation? – Series 1 / Episode 5

Have we set the right expectation? - Series 1 / Episode 5 - WP Builds Weekly WordPress Podcast #265

Welcome to another in our Business Bootcamp series. It’s the series where we relearn everything we know about building WordPress sites, and running a web design business from start to finish. Presently, we are on Season 1 (where we look at what needs to happen) before the build. Have we set the right expectation? Nathan and David are taking different routes to get our invented businesses going and our client’s website up. In this episode we tackle how you might get your client expectations set up, and what those expectations might be. This includes things like what points typically cause friction in a web project, how can we effectively gather content, what channels of communication are we going to use, how will we handle revisions, and the worst of them all... clients just ghosting us. It's an interesting chat and we cover a lot of ground. Go check out the podcast.

254 – Automatic content creation with Bertha.ai

Automatic content creation with Bertha.ai - WP Builds Podcast #254

So perhaps you're really into writing. You live and breathe it. You wake up in the morning and can't wait to get out the laptop and start bashing away. The ideas flow out of you all the time; never ending. You're like a tap fully turned on. Mmm. This is not you though is it. It's more likely that you need to write, have to write, are required to write, but sometimes the ideas just don't come to you. You stare at the blank screen and your artistic juices don't flow. You get stuck, frustrated and write less than you need to. You're a rusty tap, dripping once in a while! What you need is some help. You need something to give you a little push; to set you on the road. Bertha.ai is a WordPress plugin which brings A.I. writing help into your website content creation process. Wherever you write text in your WordPress website, Bertha is there to give you a hand, to help you get started. Find out how it works and what it's useful for. Check out the podcast...

190 – Content first v content later

Content first v content later - WP Builds Weekly WordPress Podcast #190

If you've been building WordPress websites for any length of time, then you know this debate inside out. Should you get all the content from the client before you start the project? The answer is not as simple as you think. There are so many factors at play. Clients who just don't know what they want until they see it. Clients who don't understand your processes. Perhaps you even prefer to iterate your designs as the prject wears on and like the possibility to adapt what the client needs as you go. You might even take of the whole thing and say that you'll supply content and they can overwrite it at a later date when they're ready. Whatever the case may be, you don't want to be help up getting the website built, shipped and paid for because of content! So what's the best appraoch? Find out what we thing on the WP Builds podcast today...

163 – How to create content with WordPress that people really want to engage with

How to create content with WordPress that people really want to engage with - WP Builds WordPress Podcast

Creating content on your WordPress website that attracts people can be hard if you don't have a plan. Miles Beckler has a system to create content that people want to read. It's a simple system too. It might be something that you've implemented in the past, but it might be completely new to you. The approach is about creating content that you know that people are searching for, and for that you need a keyword tool (see the show notes).From there you write content that you are certain that people are actually going to want to read. You make it the best that you can, and you get better and faster at doing it. The beauty of this being held within WordPress is that it's going to be around for years to come and you can alter it should your data show that's it's in need of a tweak. You're not going to get rich over night, and that's not the point, but if you're willing to engage with Miles' process, you might find a new and interesting way to get paid. Fun listen...

135 – How to run successful paid ad campaigns to increase conversions with Daniel Daines-Hutt

How to run successful paid ad campaigns to increase conversions with Daniel Daines-Hutt - WP Builds WordPress podcast

Have you ever wanted to get into paid ad campaigns using Facebook or Google, but did not know where start? This podcast episode explains how you can get started and what some of the pitfalls are. There's so much to learn that it's good to have an expert on hand and Daniel Daines-Hutt is that man. Get your content seen by more people whilst targeting those people who you really value thereby saving on your ad campaigns. Check out this episode to see how you can do that...

112 – How to do SEO right with Phil Singleton

How to do SEO right with Phil Singleton - WP Builds

Phil Singleton is one of those guys who seems to do 15 things all at once, and doing them really well. His background, like many of us is not web design and development. He started in finance and insurance and hated it. Now he's an SEO specialist with a projects under his belt. We chat about the fact that SEO has changed over the years and what strategies you can employ with your WordPress website clients to ensure that their sites rank well, as well as being able to pitch SEO as one of your services.

71 – How to be authentic and produce lots and lots of content with BobWP (Bob Dunn)

How to be authentic and produce lots and lots of content with BobWP (Bob Dunn)

Let me introduce you to Bob Dunn (a.k.a. BobWP), ha, like that’s a sentence that you’re going to be able to say! We all know about Bob don’t we? We’ve read his many blogs and listened to his many podcasts and he’s taught us all a great deal. So this one was a great one for me to do as I have a huge amount of respect for Bob and all that he does for WordPress. What, I think, makes Bob unique is the sheer amount of quality content that he produces, it’s prodigious and it’s hard to know how he manages to create it all.

33 – Getting content from your client with James Rose

Getting content from your client with James Rose

In this episode of the WP Builds podcast we have a slightly different take from the usual WP related content, because this week, we’re talking to James Rose form Content Snare, which has no connection to WordPress at all! However, fear not, all is not lost because this has a great deal to do with your web design and development business.

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