479 – How Clonable automates and personalises multisite translation for WordPress

[00:00:20] Nathan Wrigley: Hello there and welcome once again to the WP Builds podcast. You've reached episode number 479 entitled How Clonable automates and personalises multisite translation for WordPress.

It was published on Thursday, the 6th of August, 2026. My name's Nathan Wrigley, and before we begin the podcast, a few short bits of housekeeping.

The first one is a bit of a weird one, because I'm about to promote to you a product which I have been building with a very good friend of mine called Dan Maby.

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The idea really is that if you are making podcasts, this will be of interest to you. So if you think you are going to make a podcast, have an intuition that podcasting would be something you'd like to do, or indeed have a podcast already on the go, I would love to hear from you.

I'm gonna give you a URL, which is a bit of a strange one because it's on my personal website. It's nathanwrigley.com/app. So that's APP. So once more nathanwrigley.com/app. And if you go there, there will be a form for you to fill out. All we need is your email address and I will keep you updated in the very near future, when we launch the app.

What we're trying to do is get it into the hands of a few dedicated people who would like to poke around and give us some feedback. And you will be able to take advantage of some very, very nice pricing at the beginning.

We're hoping that our founding partners, as we're calling them, will come on board and give us valuable intel about the product. It is basically built. We are 99.9% there. We are troubleshooting only at the moment, and it really will save you a boat load of money and time if you are in the podcasting space.

So a little bit of a plug for me. Once more, nathanwrigley.com/app. Fill out your email and we will be back in touch with you really soon.

Okay. What have we got for you today on the podcast?

Well, today I am chatting with Niels Arts all about something called Clonable. Now, Clonable is going to make your life a whole lot easier if you are translating into multiple languages. But I hear you cry, we already have tools to do all of this. Well, yes you do, but this is going to be a little bit different because it enables you to do translations with AI. And it takes over the whole burden of maintaining multiple language versions, especially e-commerce stores and things like that.

It streamlines updates and personalisation for a whole range of different markets. And one of the things that comes out of it is that it can automate well, they claim up to 95% of internationalisation needs by essentially leveraging AI. So it's a really interesting product and I hope that you enjoy the podcast.

I am joined on the podcast by Niels Arts. Hello, Niels.

[00:03:34] Niels Arts: Hello. Hello

[00:03:35] Nathan Wrigley: Yeah, Niels sounds brilliant. we've had a bit of a to-ing and fro-ing trying to get, Niels' audio working, but thankfully he's got the, the necessary skills to make that work. So I appreciate you sticking with me for the last 10 minutes as we made everything work.

thank you. It's, it's not always easy recording s- audio on the internet, but we got there in the end. So Niels is on the podcast today to talk about something that I, genuinely have not heard of a solution like this before. Perhaps if you're out there in the WordPress space, you've done something like this before, but I doubt it.

It feels like this is a, bit of a interesting new take on something. It's called Cloneable, and the domain is dead easy to remember. It's cloneable.net. So it's exactly what you'd imagine. C-L-O-N-A-B-L-E.net. my recommendation would be if you wanna get the best out of this podcast, pause it here, go to cloneable.net, poke around a bit, have an understanding of what's going on, come back, click go again, and you'll know what Niels is about to talk about a little bit more than you would do, prior to that.

So Niels, just a quick introduction from you if that's all right. Just tell us a little bit about yourself and, how come you're in the WordPress space making solutions, SaaS platforms, things like that.

[00:04:49] Niels Arts: Yeah. yeah, I'm, why am I, building Cloneable? I think I started in the website space, what was it? I think, 20 years ago.

[00:05:05] Nathan Wrigley: Oh, wow. Okay. yeah

[00:05:07] Niels Arts: years ago, I was a writer at, back then, a content writer, I was writing a lot of stuff and, but, I, one of the first thing I, knew was that 40 hours of writing per week was not for me.

[00:05:25] Nathan Wrigley: No. Yeah, okay.

[00:05:27] Niels Arts: were way more interesting,

[00:05:29] Nathan Wrigley: Yeah.

[00:05:29] Niels Arts: and web designing and online marketing and all that stuff. I was, doing a lot of that, stuff as well. And eventually a lot of people began to ask me, "Okay, can you also do, online marketing, e-commerce stores?" blah. And I, naive as I was, I said, "Yeah, I can do that." So,

[00:05:50] Nathan Wrigley: I know this.

[00:05:52] Niels Arts: I just, started and I'm like, "Ooh, this is kinda difficult."

[00:05:55] Nathan Wrigley: Yeah.

[00:05:57] Niels Arts: yeah, it, I learned a lot and, from 2010, I was, I was in, in the SEO space, so I did a lot of Google optimization and stuff, so I can, could combine a bit of my writing and a bit of my technical

[00:06:14] Nathan Wrigley: Oh, nice. Yeah.

[00:06:15] Niels Arts: stuff. started s- some web shops with, with, other people. So we did the online marketing. I was, I was having some students with me, made a small online marketing company and, did for e-commerce stores, a few e-commerce stores, we did online marketing, and we tried to get them higher in, in Google, and then we got a commission from each sale there was.

[00:06:42] Nathan Wrigley: Nice

[00:06:44] Niels Arts: I did that for some field hockey web shops and for some watch band web shops. eventually some other shops as well. and that was, yeah, that was going well. the watch band store and the field hockey store were growing a lot. but the Netherlands is small, I was, like, "Oh, maybe it's good to go abroad as well." but going abroad with a webs- website and, at that time I had a Magento website

[00:07:17] Nathan Wrigley: Oh

[00:07:18] Niels Arts: and I

[00:07:19] Nathan Wrigley: Yeah

[00:07:19] Niels Arts: a WooCommerce store. why I did both, I don't know. But, it was difficult to get all the things, expanded and with a lot of languages. And back then it was like, I think it was 2012 to, something. there was Google Translate, but it wasn't that good. and I had no budget, so I just kept going with multi-sites and, WooCommerce multi stores. And I, was just tr- trying, trying some stuff that obviously did take a lot of time. but we, with a lot of, yeah, some efficiency, technolo- technology and some, other, intelligent guys, I was, figuring it out, and eventually I had a wedge band store with 10 languages, and I had a field hockey store in five languages.

but it was a lot of hassle. So for, me, for me, it needed to go quicker. eventually there was a, was, one guy that enters our online marketing company. So I asked someone, join, co-founder because, I'm good at some things, but not at all things. I'm not a very structure- structured guy.

I, I'm good at innovating, but, it's not like I'm the best in doing business. I asked someone to join and, we did online marketing and we had the, web stores. But in the web stores we got into a price war. the field hockey store, there was a price war.

There was some Dutch, Dutch competitors that was saying like, "Okay, we go, the lowest prices ever." And we couldn't do that.

we needed to go, abroad even more. then I was like, "Okay, how can I do this? Because I don't have the manpower, I don't have the budgets." back then in 2017, I guess 2019, there was a guy at us, a young, kid, 19 years old, but he was, programming and developing since he was eight years old.

[00:09:47] Nathan Wrigley: Wow

[00:09:48] Niels Arts: and he did this, school part-time. And, we asked him like, "Oh, maybe you can, think of a solution that we can clone a website." we didn't even talk about having different languages back, back then. we only wanted to clone, for example, from the Netherlands to Belgium because we do have the same language.

and what we wanted to change sometimes is small things so we could be more visible in Google with SEO.

[00:10:21] Nathan Wrigley: Okay

[00:10:22] Niels Arts: he made something and eventually that became Cloneable. So

long introduction.

[00:10:28] Nathan Wrigley: no, that's really good. no, that's fine. Because w- what I, confess, when I first came, across the form that you submitted to come on the podcast, I saw Cloneable, and my head immediately... And I don't know if this is something that you get quite a bit when you mention the word Cloneable.

My head immediately went to, I don't know, like backups and, restoring or migrating a site or something like that. I had this intuition that, "Okay, Cloneable, I know what that's gonna be. It's gonna be, I don't know, making a copy of a site and putting it somewhere else." but then when I delved a bit deeper, it became much more obvious what it was that you were doing.

and it was basically a system of cloning a website in order to make it multilingual. So you would, let's say, in my case, I have an English website, and I would wish to, for it to be, let's say, in French. there are lots and lots of different ways that you can do that currently, but one of those ways is not typically to clone that website, make another version of the website, and then start on the French version of it.

But is, have I captured it basically? Is that kind of what's going on?

[00:11:35] Niels Arts: Ye- yeah.

[00:11:36] Nathan Wrigley: Mm-hmm.

[00:11:36] Niels Arts: what, we noticed is that it, was very hard to do, to, to not only to duplicate, because the duplication is, possible with some tools, but really to maintain a multilingual websites, the maintenance is really the difficult thing.

and, especially when you have, bigger websites and you have, multiple blogs or you have, you have a lot of e-commerce products or, different assortments or whatever, you want it to

You want to have changes immediately on the other, website as well. and that was also what I was missing in other plugins, is that, it's like ... It, was like SEO. It's ... SEO can, you can automate a lot, but you need to ... Sometimes the small things that you can personalize, will make you rank higher. so I wanted to make a tool that was, able to automate to make sure that the processes of being, being translated and all s- all that stuff, w- went automatically, but that you can

could also change a lot of th- things to personalize. in Germany you need to have, some different, category headers, or you need to have some, some products removed or whatever. And I wanted to have a tool that I could 95% of it, but still be able to personalize 5%.

[00:13:07] Nathan Wrigley: Okay, that's really interesting. Let me just, again, just, capture whether I've got this right. So the idea being that, and we'll get into other ways of doing this, which you obviously believe your, system is superior to. But the idea would be, let's say I've got my English website and I now want a French one and a German one.

I wanna be able to click a button. It-- I get my French version and it's an entirely separate website, but in some way, which we'll discuss, they're in sync with one another. So I can still make changes on the English one. The changes will somehow get reflected on the French one and the German one.

But the fact that they're separate websites would then allow me to go in and outside of that syncing, make modifications where that might be necessary. I don't know, putting in a, blog post which only the French wi- French website would e- would ever see, or a set of categories which only the German website would ever see.

In other words, that 5% where you want it to be different, perhaps for SEO, perhaps for, I don't know, legal requirements or something like that's possible too. So in a normal setup for translation, you've got this one site, be that multi-site or plugins getting its tendrils in translations strings here, there and everywhere.

But in your setup, you've got entirely separate websites, so you can go in and make little modifications here and there. Again, just did I sum that up about

[00:14:37] Niels Arts: Yeah,

that, that is something we c- we, the other plugins and other s- that, that, is out there is, making websites slow normally. or it's like really, a lot of manual work. And, and yeah, don't think a lot of people have time for this, certainly in this age where employees are scarce.

yeah, I wanted to make that easier with, with the help of our team, of course

[00:15:11] Nathan Wrigley: Okay. So let's imagine then that I've got this English website and I've had it for years and there's loads of content in there and it's just exactly how I want. Maybe it's got WooCommerce in there or something, you know, I'm selling products and services, whatever it may be. How does it actually work then?

let's take the example that I want to make that French as well. Let's just start with that one setup. So I'm trying to go from English to now English and French, and we understand that they're gonna be separate websites. How does it work? Have, we got a plugin that we need to install? Is this relying on like a SaaS backbone or something?

How does it all hang together?

[00:15:47] Niels Arts: Yeah, it's, it has a SaaS backbone, normally don't require plugins per se. We do have a plugin for, WordPress WooCommerce, that's only because it still makes it even better, the experience. but, happens is that you c- you go to our website, you, the domain name, then, ask some questions, m- maybe about context to make sure that the qu- quality of the translations is good. and after that we ask, okay, do you want to go to a subfolder, to a subdomain, or a new domain? and, we ask, okay, in which language do you want it? in, some cases we also ask, do you want a informal or formal language?

[00:16:43] Nathan Wrigley: Okay

[00:16:43] Niels Arts: those are the first steps. Then, you click on go, and within one minute, the first version of your website is being created. And, what d- does it technically mean? see your front end, so we check your front end of your original store or website. There, we, take all the, source code out of it, make sure that all the source code that contains, languages, sentences, and so on, not only the normal content, but also alt texts and meta titles and so on,

translated. and, we put that on a different server. and every time you a change in your original website, being a synchronization done within one second. even a small change will make sure that it's also being done on, the other language sites.

[00:17:45] Nathan Wrigley: Okay, so let me just again just parse that. So you're looking at the, source code, so you're looking at the, you know, the metadata, you're looking at all of the e- everything. You're leaving alone more or less anything that's not text. So if it's a text-based thing and it's front-end text-based thing, then you're gonna translate that string, in my case, into, from English to French, but everything else gets left alone.

So the images remain the same, the, I don't know, the way that you've got the HTML set up so that you've got, you know, columns and dividers and CSS and all of that sort of stuff, all of that stays the same. The only thing that you're gonna do is translate the text strings, and then presumably I get a brand-new URL which is the same source code, but it's now got French instead of English.

Okay. That's really interesting. And then you mentioned that you do a ... Let's say, for example, I change one sentence in the middle, I don't know, I'd misspelt the word Christmas or something like that, and I want to just modify that. How does that work? Do I, in my WordPress, page, let's go with that, in my WordPress page, I click publish.

Does that then trigger something on your end, or is it that you're just constantly pinging my server to see if anything has changed? How does that all work?

[00:19:08] Niels Arts: Yeah. i- in, what it triggers is that we know, okay, there, there's, there's a change being done.

when do we know that, a change has been done is that, when you, click on the new page. So if you click on the, URL in the translated version, it i- immediately checks are there any changes being done.

so i- it's either that or we have a scraping tool. inside, in, inside our SaaS, there's also a scraping tool that is, monitoring every, if there's changes being done. So, it's fast, so it will caches, cache everything. but also when you have a change, done one minute ago and you go to the new page, it automatically detects if you have made that change. yeah, it's, automatically translated and changed, if it's mid in, middle in the sentence. Yeah

[00:20:15] Nathan Wrigley: Okay. So I'm not sure I entirely understood that. So I understood the bit where the scraper, I got that bit. But let's say f- so that's, pinging periodically, and that just happens automatically. But so let's say I've just changed the word Christmas, I misspelt it. I'm in WordPress and I click publish.

There's no connection, there's no binding between the publish button in WordPress and the update. That's just handled automatically on your end, either through this, continual pinging or there was another thing. You said you click on the page. What did that mean?

[00:20:49] Niels Arts: if a visitor, enters the, version of that page,

[00:20:55] Nathan Wrigley: Uh-huh

[00:20:56] Niels Arts: there's, being done at that time. So because everything, is, has been cached before except, the system recognizes like, okay, this part of the, text is changed, so I need to do this again. I need to d- to do something with it.

With Cloneable, Cloneable translate it, translates the whole, part, maybe the sentence or maybe a small block that maybe to be changed and it puts it back on the server and it's, because everything else is cached and we made it very fast, you almost don't have a time lag anymore

[00:21:38] Nathan Wrigley: Right. So a- again, just so that for the clar- for the clarity of that. So English version has now the correct spelling of Christmas, but the French version, I don't know how that would work actually, because obviously Christmas is maybe not, is Noël in French, so it's not quite the same. But l- let's imagine that there was some broader change.

Forget the word Christmas. There's some bigger change. You know, a whole bunch of text has been modified. The French visitor going to that page, are you saying that for a brief moment they get the old cached version, but Cloneable will in a heartbeat go out, realise that, wait, some change occurred between this cached version and the cached version in English, and you swap them out quickly and it's, it matters of what?

Milliseconds or something like that. Okay. That's really... that's such an interesting technology. How did y- how did you arrive at that system as opposed to just let's do, let's just do a plugin which swaps out the string on the subdomain of, /fr for French, /whatever the post may be

[00:22:45] Niels Arts: Y- yeah, because plugins are like, they are not, they are not able to do it for every website.

[00:22:53] Nathan Wrigley: Yep

[00:22:53] Niels Arts: I was, and I was like an online marketing agency and I had constantly, I had, I was working with, different agencies and different CMS systems and so on. and every time you need a different plugin and

different and

So it's, it, that's annoying

[00:23:14] Nathan Wrigley: Yeah. I can see this. So i- basically what you're saying is the solution that you've built is entirely platform agnostic. it doesn't care. If it can read the, source code, then it's capable of changing things over. Can you c-

[00:23:28] Niels Arts: not, completely true

[00:23:30] Nathan Wrigley: Uh-huh

[00:23:31] Niels Arts: we, that is the goal. we want it to be completely, CMS agnostic, but not. We are, sometimes we are, have to rely on so- certain technologies that, that work, and sometimes it doesn't. So there are some new technology, like we aren't, not working for all headless sites,

[00:23:56] Nathan Wrigley: Oh,

[00:23:56] Niels Arts: moment.

and sometimes Nuxt, Next, there are some, some other technologies that are, not working completely yet, we are working on it,

[00:24:08] Nathan Wrigley: Okay

[00:24:10] Niels Arts: that is a matter of time.

[00:24:11] Nathan Wrigley: So do I always have this sort of like parent-child relationship between the websites that I'm using in Cloneable? In other words, is there always like this one website which is the source of truth and everything else trickles down from there? So in my case, the English version, the amendments on the English version will trickle to the French version.

it doesn't go in the opposite direction, for example. And can I like unbind? So let's say for example, I want a brand new page on the French version that does not exist on the English version. Now in a WordPress scenario, that's a piece of cake. You log in, create a new page, publish it, ya da, you're done.

How would that work? Can I c- do I have that sort of autonomy or is it more a case of English to French?

[00:24:58] Niels Arts: Yeah. And, at first, the, this wasn't possible. we, we didn't have the means to do that, but, that's why we also built a plugin. and the plugin makes it possible to, make a selection, for example, on, on the posts or products or whatever, to make sure that they are, being published in one language and not on the other or, vice versa. so that's, that's possible with the plugin,

[00:25:29] Nathan Wrigley: So you can specify on a per post, per page basis this one yes, this one no.

[00:25:37] Niels Arts: Indeed

[00:25:37] Nathan Wrigley: But you can't have an, a brand new, in my case where we're going English to French, you can't set up a new French page without doing it on the... You can or you can't?

[00:25:49] Niels Arts: you can. Bec- because you're still, you're still being, be able to, block the original version.

[00:25:57] Nathan Wrigley: Oh, I see. You can tell it in the WordPress plugin only the French ver- Oh, I see. Okay, that kind of makes sense. Yeah. And so, like, it feels to me like this technology, the clonable solution that you've built, th- this could not have been possible just a few years ago, really. I mean, I'm imagining there's, quite a lot of AI going on in the background here and, binding with ChatGPT or whatever other service it is that you've got.

Tell us about how that bit works.

[00:26:25] Niels Arts: yeah, it, we exist since 2021,

[00:26:31] Nathan Wrigley: Google Translate back in the day, was it? Or

[00:26:33] Niels Arts: we, we use, we had Google Translate, but also other versions.

we j- we just use some different LLMs.

[00:26:42] Nathan Wrigley: Okay

[00:26:44] Niels Arts: back then people were, like, m- scared, "Oh, no, this is not good as, good enough as a, native translator."

[00:26:51] Nathan Wrigley: yeah

[00:26:52] Niels Arts: but, nowadays it's more like, "Ah, AI can do everything."

that's also not true, but,

[00:26:59] Nathan Wrigley: Oh, I feel, like in the realm of translating one language to another, it's very, close. you know, there are obviously some things where you wouldn't wanna put AI anywhere near it. But the translation of English into French, I mean, I imagine you have to be some sort of poet to really spot where it's made errors, if you know what I mean.

So anyway, sorry, I interrupted. Yeah

[00:27:22] Niels Arts: No problem. that is something like the, quality is, something that we are working on right now, more and more because that is possible now with all the AI technologies as well. but, what we at first, like a few years ago, we, did that, and then we asked like the, the end client or something to, hire maybe a native person or native proofreader or whatever to do a few hours of checks, enter that into a system, and then the system is learning from all those, changes and making sure that the, mistakes doesn't, don't happen again.

[00:28:09] Nathan Wrigley: Okay

[00:28:10] Niels Arts: and what we are now doing is that, like we can make a lot of different rules and... but we can also, give the, end client tips of what he should do and what he should, shouldn't do. if you make, for example, you make a first translation and you have a, you have a, a, website that sells furniture the, if we do an AI translation, sometimes it doesn't know exactly what you, are selling.

you are selling also a brand, and you are selling maybe, a way of life or whatever. and it's, difficult to do that in the f- in the first, translation part. we want to make sure that we do, basic translation at first, and then we ask the c- the, end client, "Okay, is this correct?

Or maybe we have some suggestions based on the other web- website pages. maybe you can do this, maybe you can do that." So what we want to achieve is that we want to simplify all the internationalization processes. because what we also noticed during our time in, online marketing agency is that, a lot of people really don't know how to do internationalization.

[00:29:41] Nathan Wrigley: Yeah

[00:29:42] Niels Arts: they, they have success maybe in their home country, and they think, "Ah, let's go abroad." And, yeah, to w- which country? the neighboring country. then they... the only thing that they think of is, "Ah, let's do a translation." but we want to go further, and we want to g- give them, for example, advice about market research.

which country is for you?

[00:30:10] Nathan Wrigley: Oh, interesting

[00:30:12] Niels Arts: we, of people come to me and, sales meetings with them, and they say, "Ah, to which country should we go?" And then sometimes I think "Okay, that's... You have... should have thought about that before, before you are trying to get with Clonable to another, But they just think, "Ah, let's go to Germany because Germany is big."

[00:30:38] Nathan Wrigley: Yeah, it adds up.

[00:30:40] Niels Arts: Yeah,

but that's

[00:30:40] Nathan Wrigley: yeah

[00:30:41] Niels Arts: how... that's, in a lot of cases, that's how it works. and we are now, to do those, things as well. give them small marketing advice, make sure that, their SEO, is, or do suggestions for, it. the difference, and that's also what you asked, the, different plugins. a lot of plugins just do translation, and that's it And they don't synchronize and effort. So we want to do automation, but also make sure that there's a lot of extra features that we can guide, companies and organizations in their internationalization process.

after a few months, th- they, maybe they get their first customers and they want to, to do more SEO because, hey, this is becoming more successful and we need to be there for them to, to make sure that, that is being, better. and that, that is, so we are only there for people that think, "Okay, I want to do more, internationalization," not just, "Okay, I, I translate it for on the go."

[00:32:00] Nathan Wrigley: Okay, so I suppose you could really lean into all sorts of curious things that maybe in the past were not possible. and what I mean by that is in the past you would literally translate the string, so English to French and, you know, you try to faithfully do that. But now presumably depending on the nuance of the thing that you're trying to sell, like you said, like a lifestyle or something like that, there could be certain ways that would be better phrased or, you know, some sort of locale way of doing that slightly differently.

So in- instead of literally translating that thing into that thing, okay, let's rewrite that sentence entirely because we know that it-- this German phrasing just works so much better than, what the, AI might brutally put in, if you know what I mean

[00:32:49] Niels Arts: indeed. And it's also okay, we, we, I'm from the Netherlands, and we are like, okay, we try things when they are cheap. Ah, if you have a, i- if

[00:33:01] Nathan Wrigley: It's the same everywhere.

[00:33:02] Niels Arts: have a discount, no, If you have a discount and, maybe the product is, i- is a B plus, but it's, it's okay.

Let's, use it and let's try and we will see. but, that is not how other consumers in other countries sometimes think.

[00:33:19] Nathan Wrigley: Okay, interesting. Yeah,

[00:33:22] Niels Arts: sometimes, y- we want to make it, possible that you can say the, AI and to, to our system, okay, in Germany, we need to be, business, about business, about, the products.

and maybe in Italian, we are, talking with, more passion about

[00:33:46] Nathan Wrigley: Oh yeah, Okay,

[00:33:49] Niels Arts: we only say we are the greatest.

[00:33:51] Nathan Wrigley: yeah. Awesome. All over the place.

[00:33:53] Niels Arts: yeah,

like

[00:33:54] Nathan Wrigley: yeah

[00:33:55] Niels Arts: you want to, you w- you want to... the end, there's only one goal. You want to sell or you want, you, you want to make sure that the visitor in that country is interesting in you.

It's not about the translation, it's about the goal. It's about getting conversions. and so we want to make that possible, and the, translation itself is only a means

[00:34:17] Nathan Wrigley: It's like being culturally contextually aware or something like that. You know, you just know that, like, that thing in Japan will land so much better than it-- the exact same thing might do in, say, I don't know, the Philippines or in the UK or whatever it may be. And that, is really interesting.

And, that's a thing which I think was unavailable to most people. obviously you could be an expert in that kind of thing, and that's what you do for a living, and you understand culture from around the world. But, AI can probably encapsulate that kind of information much more readily than the average human can do, especially if they're running a busy website already anyway.

They've got no time for any of that.

[00:34:58] Niels Arts: and like in, in Europe, in Europe we have 26, country, 26 countries, languages all over the place, borders, c- cultures, legal stuff.

[00:35:12] Nathan Wrigley: Yep

[00:35:13] Niels Arts: yeah, it makes it so difficult. at nowadays, a lot of cases, e-commerce stores are selling through Amazon. an American company is, getting margins from, European, European c- companies.

they are doing just b- business like maybe it's only 200 kilometers away. so I think that it needed to be possible to make sure that the European companies can do business with each other without having to go to the marketplaces.

So they need to, be able to, le- let's say for us in, make, different websites in, in a few days, then it needed to be set up and, need to be, be able to be ready to sell in different countries.

[00:36:10] Nathan Wrigley: Yeah, I was just gonna say, are there any areas where this might not work? So, an example that just came into my head was I've got a WooCommerce store and I'm selling products, widgets. I'm selling it in the UK in pounds. I'm selling it into, the Netherlands in euros. I'm selling it into the US in dollars and what have you.

Now, in a WooCommerce setup, that would be fairly straightforward. You know, I've got fields and I put $29 in there, and I don't know, £25 and €27 or whatever it may be so that they map, and what have you, and there's no doubt ways to automate that. Given that you're scraping a website and popping it somewhere else, how does that work?

dare I say it, d- does the AI do the translation of the, "Okay, today the dollar exchange rate is this, that, and the other thing"? Or how does... can you even do things like that?

[00:36:59] Niels Arts: No. Yeah, and no. we are, i- in the end, we want to make sure all these things are possible. But, at this moment, what we do is we make use o- of the plugins that are already into the WordPress system.

[00:37:14] Nathan Wrigley: Oh, okay

[00:37:16] Niels Arts: you can use a lot of plugins, already, multi-currency and all that stuff.

and, we are able to, sometimes switch whichever we use. it is possible. are we a- able to do, for example, different pricings on different products already, different countries? No, not yet. But we are making that, for example. every, few months or every week, we have new features things because people ask for it.

[00:37:51] Nathan Wrigley: Yeah, I'll bet, the, I'll bet w- where your, you know, what you're positioning, I'll bet it's in a state of change. You know, with the advents, advent, advances, that was easy to say, the advances in AI, I imagine the scope of what you can try to do is like a total moveable feast. You know, what was possible 18 months ago is now a real fraction of what's possible today, or even, two weeks ago before Fable came out, and things like that

[00:38:20] Niels Arts: it's like, and that's, quite interesting because, like a few years ago, people already asked about, "Okay, I have, images in- inside of my website,

[00:38:30] Nathan Wrigley: Oh,

[00:38:31] Niels Arts: I have text

[00:38:32] Nathan Wrigley: text in the images, Yeah, okay.

[00:38:35] Niels Arts: no,

We,

[00:38:36] Nathan Wrigley: Yeah

[00:38:37] Niels Arts: already experimenting with it and we got some good results, but it was, yeah, it wasn't good enough.

but now, just seen what we can do and, we, are able to integrate that,

[00:38:51] Nathan Wrigley: Oh my goodness

[00:38:53] Niels Arts: sure that is also being done. it's not in the system right now because we don't have enough developers at this moment, but we can do it. we already kne- know that we can do it. so all these things like, and, video translations and all that, of things that you want, that you don't want to h- to, to waste marketing time on

mar- and you, Normally, a lot of companies, they have, one, a web manager or one e-commerce manager or whatever, and he does a lot of stupid things like copy-pasting a lot of stuff.

[00:39:32] Nathan Wrigley: There's a lot of that,

[00:39:33] Niels Arts: and, that's way too expensive, And that's, yeah, that's not what are trying to, to achieve.

We want to make sure that those are, automated, and I think AI is perfect for that.

[00:39:46] Nathan Wrigley: Yeah.

[00:39:47] Niels Arts: it

[00:39:47] Nathan Wrigley: honestly, Nils, like I've, I personally have never heard of a service like this, so hopefully some of the listeners are catching on that, okay, this is worth exploring. So, one of the things just before we end, I know that if I don't ask this, everybody will say, you should have asked it."

Pricing. So I'm looking at the /pricing, clonable.net/pricing, and, you would a- it would appear that you've got like a number of clone sites as well as the number of pages, basically seems to be the metric. So you've got a free version, and then you've got like, you know, the... There are five tiers that I can see at the moment.

That's just for a regular website, but then there's another tab where you take on e-commerce. There's a slightly different thing, obviously, 'cause there's a little bit more heavy lifting. But, clonable.net/pricing starts for free, goes up to $49 per month. And for that you get three clones. I'm assuming that's three web domains, like

[00:40:45] Niels Arts: three,

[00:40:45] Nathan Wrigley: URLs.

Yeah,

[00:40:46] Niels Arts: languages

[00:40:46] Nathan Wrigley: okay

[00:40:48] Niels Arts: but in some cases you don't, you, can make clones al- also within your own language. So for example,

[00:40:54] Nathan Wrigley: Oh

[00:40:55] Niels Arts: you make, y- you have a German website,

you also want to go to Switzerland,

[00:41:02] Nathan Wrigley: Yep.

[00:41:02] Niels Arts: you can make slightly changes.

[00:41:04] Nathan Wrigley: right,

[00:41:05] Niels Arts: but it's also possible if you, f- for example, you have one e-commerce store and, y- you are doing like a reseller stuff or something, you can clone that web store, paste another logo on it, and make sure that web store is also running,

[00:41:22] Nathan Wrigley: Okay. Yeah.

[00:41:23] Niels Arts: like that

[00:41:24] Nathan Wrigley: Yeah, I get it. anyway, you'll be able to see there's different tiers, free, $49, then it goes up from there, 79, and then, you got more enterprise plans, premium plans where the, numbers get larger, and the same for the e-commerce. There's a little tab for e-commerce at the top as well.

So go and check that out. I will put all of the links in the show notes, so if you head to wpbuilds.com and then search for the episode with Niels in it, so Niels, the spelling of Niels name. I'll just read that out so that everybody can probably search for that. N-I-E-L-S. Maybe that's enough. But the surname, A-R-T-S, Arts.

like the arts. there we go. So cloneable.net, that's a thing, a new thing, at least on me anyway. I wish you all the best. I hope that it's a real success, and Niels, thank you for chatting to me today

[00:42:08] Niels Arts: Yeah, it's, it's been a pleasure and, you for listening.

[00:42:12] Nathan Wrigley: You're very welcome.

[00:42:14] Niels Arts: it's, always possible to generate a demo with us. So if, you want to, just, try it out, and if it doesn't work, yeah, then, I need to do some more work,

[00:42:25] Nathan Wrigley: how do we get to the demo bit then? If I go on the...

[00:42:29] Niels Arts: make an account, you can,

[00:42:30] Nathan Wrigley: Ah, I see

[00:42:31] Niels Arts: make sure that a demo

[00:42:34] Nathan Wrigley: Okay

[00:42:35] Niels Arts: I think within two months we also make it on our homepage.

[00:42:38] Nathan Wrigley: Oh, great. Okay. So depending on when you're listening to this, clonable.net, there's a, as an option to have a go, have a little try and try before you buy, as they say. Thank you very much, Niels. Enjoy the rest of your day. Thanks for talking to us about Clonable.

[00:42:51] Niels Arts: Thank you.

[00:42:52] Nathan Wrigley: Okay, that's all we've got for you today. I hope that you enjoyed that. Don't forget nathanwrigley.com/app. That's nathanwrigley.com/app. If you would like to be one of our founding partners, in the new podcast app, which I'm launching again, it's pretty cool. Whether you're a podcaster already, or are thinking of getting into the podcasting space, I promise you it is worth looking out for nathanwrigley.com/app.

Okay, that's all we've got time for today. I hope that you enjoyed it. If you did, leave us a comment, go search for episode number 4 7 9. Frankly if you didn't enjoy it, go search for episode number 479. Leave us a comment there. We would really appreciate it. Okay, we'll be back on Monday for the This Weekend WordPress Show. We'll be back next Thursday for a podcast episode.

I'm gonna fade in some cheesy music and say stay safe. You have a good week. Bye-bye for now.