231 – One-click checkout in WooCommerce with PeachPay

Interview with Nathan Wrigley and David Mainayar

So if you’ve bought anything online recently, and you have bought something online recently haven’t you, you’ll have noticed that merchants are trying to make all-the-things as easy as possible so that you go from browse to buy as quickly as possible.

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One of the things that us WordPressers love is a bit of WooCommerce and the way that it makes creating online stores fast and easy.

Let’s be honest though, there are aspects of WooCommerce that are better than others, and there’s a huge 3rd party ecosystem of plugins which aim to finesse aspects of a WooCommerce site, so that it’s optimised in the way that the merchant requires.

If you’re trying to figure out how to do eCommerce well, a good rule of thumb (not in every case) is to go to see what some of the larger players are doing. If they’ve invested in a particular piece of functionality, then it’s safe to assume that it’s been field tested, it works and it’s going to be iterated upon.

The leader in eCommerce is clearly Amazon. They’re #1 in just about every region and vertical.

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One of their innovations early on was the 1-click-checkout. You’ve bought with them before, you’re already logged in, why make you go through the entire checkout process. Better to just give you a ‘buy now’ button and bypass multiple steps. You know it works because they carry in using it.

Turns out that they whole 1-click-checkout technology belonged to Amazon and Amazon was the sole trader allowed to use it. Now, I won’t claim to know what’s changed, but now other companies can use this style of checkout, without the fear of Amazon’s lawyers!

This is where PeachPay comes in. It’s a one click checkout solution for WooCommerce, enabling people to log into PeachPay and then browse the web, looking for things to buy. If they encounter a website with the PeachPay checkout enabled then they can use the 1-click-checkout option. So it’s a 3rd party solution enabling faster checkouts across the web.

The more companies that get on board, the more likely it is to be useful, after all if 1% of sites start to use it, then you’re never going to see their checkout button, but if 30% do, then you’ll see it everywhere and benefit from a faster checkout.

I spoke to David Mainayar today about PeachPay. I have to tell you that the audio on his end was a little intermittent, it’s totally listenable, but it’s good to be forewarned.

We talked about PeachPay how it differs from services like Amazon pay Apple, pay, Android, PayPal and others. We also talked about how the app actually works in terms of onboarding new users. What the experience is like in WooCommerce. How you install it.

We also talked about how it maintains state on a particular browser, and how this can be supplemented by using their Android or iOS app. The idea is that it keeps you logged in on one browser, and if you go to a different browser, you have to set up again with their simple onboarding procedure.

We also get into how they get paid and it turns out that they take a little bit of Stripe’s slice of the pie, which is an interesting idea, and the fact that there’s no data held anywhere else. It’s all done through tokenised Stripe payments.

Briefly, we discuss this:

  • What is PeachPay?
  • Why does anyone need this?
  • How does this differ from something like Amazon pay? Apple Pay / Android Pay / PayPal / Lastpass. It feels like a long shot to take on the existing payment providers?
  • How do you onboard new customers?
  • How does it work with WooCommerce?
  • Will Automattic do this down the line?
  • How does it maintain state and know who is logged in?
  • Where is the data held?
  • What’s the cost / fee model that they have? If you’re using Stripe isn’t this more expensive that a regular checkout?
  • Are there apps for phones?
  • Did you know there’s another payment service with the same name?!

Since recording the podcast, they’ve received some investment from WooCommerce themselves and you can find out more about that in some of the links below.

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Transcript (if available)

These transcripts are created using software, so apologies if there are errors in them.

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Nathan Wrigley: [00:00:00] Welcome to the wP podcast, bringing you the latest news from the WordPress community. Welcome your host, David Walmsley, Nathan Wrigley.
Hello there once again and welcome to the WP Builds podcast. This is episode number 231 entitled one-click checkout in WooCommerce with PHP. It was published on Thursday, the 27th of May, 2021, my name's Nathan Wrigley, and some very short housekeeping. Before we begin head over to WP Builds.com forward slash subscribe.
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Use your existing pages and test anything against anything else. Buttons, images, headers, rows, anything. And the best part is that it works with Elementor, but you have a builder. And the WordPress block editor, you can check it out and get a demo that AB split test.com. Okay on the podcast today, we have David and mania from peach bay.
Peach bay is a new company in the WooCommerce space, hoping to make it more straightforward for people to go from, checking out your website, to actually purchasing things. They've got this one click checkout technology, which you can use across multiple domains. The idea being that customers. Get to your website and are presented with the options to pay.
And they only have to go through one additional screen in order to actually purchase items and get them shipped to them. It's a really interesting idea. And we talk about why they've designed it, how it all works, what are the sorts of things that you've got to be mindful of? Like how do they maintain state?
What is the cost structure and so on? So it's a really interesting talk during the course of the audio. You may find that. David's audio is a little bit poor in places. I don't quite know why that happened, but it's certainly very listable. And the other thing to mention is that since we recorded this podcast, they've actually received some investment from WooCommerce directly.
And so that gives you perhaps a little bit more confidence going forwards. Okay. I hope that you enjoy the podcast. Hello there. Welcome to the WP Builds podcast. Once more. I'm joined today by David mania. Hi there, David.
David Mainayar: [00:03:59] Hi there. Thanks for having
Nathan Wrigley: [00:04:01] me, Nathan. Yep. You're welcome. Now I was just saying to David, before we started recording that, I actually can't remember where I came across the product that we're going to be talking about today.
But if you're a WooCommerce user in particular, or perhaps even you're just selling things online, not necessarily WooCommerce, this might be of interest to you. We're talking today about something called. Peach pay. Now I do want to S right at the very start, I want to be very clear go to the current correct website because it would appear that there is a service with a similar name.
I don't know if they're doing the exact same thing, but if you Google it, you may end up in the wrong place. So go to peach, pay as expected, P E a C H P a y.app app. Anything else is not what you're looking for today. Yeah, first of all, David, if it's all right with you, what is peach pay? Simple question, but probably good to get it out of the way.
David Mainayar: [00:04:52] Yeah, sure. And if anyone's curious about the other peach bay since you put it quite Aman ominously they they're just they're a sort of payment service for creators. So for content creators. Unless there are any content creators watching probably is not of interest, but what php.app does is.
Well, our mission is to democratize the one-click checkout and we thought that the best place to start at the best platform is will commerce. We're only on WooCommerce. But you know, with the latest numbers out there, we're quickly racing toward powering one in three online store. So very excited to be part of this community and to see its growth and to be servicing its merchants.
Nathan Wrigley: [00:05:36] So it's got to do with the checkout. Obviously you'd expect it as much because it's called peach pay, but what does it actually do? If I was to visit a site and if this was to be implemented on that site, how would I know, what would I be looking at? What is the point of it?
David Mainayar: [00:05:51] So essentially you'd be looking at a buy with one click button that is fully customizable.
We leave it up to the merchant's discretion, you know what color to make it. What with, to, to make the button, we want to integrate as seamlessly as possible into a merchant site. And toward that end on the backend, we're just using Stripe to. You know, collect payments. And so it's all managed through the same dashboard that a merchant would regularly use to collect payments with Stripe.
And I think that represents about 800,000 or so merchants, or that's the number of active installations of the Stripe for WooCommerce plugin at least to get, I and then on the. Consumer-facing side that or the end user facing side, essentially you click this button. And a a streamlined form is generated.
We have to get the information from somewhere. You know, it's not by with one click instantly. But you fill out that information as an end-user and then the next time you encounter this button, this is by with one click. Peach bay button. It doesn't matter what side you're on. You will have access to one click as long as you're using the same browser, the same device.
And you so already it's distinct from a lot of the one-click checkout solutions out there that Yeah, they call themselves one click, but really their password had one click. This is a passwordless one-click checkout solution already differentiates it from I would say 99% of the one-click checkout plugins out there.
Nathan Wrigley: [00:07:32] You, you told me a really curious fact because kind interested why this had come along now. And I think you said the year 2017 was the year that Amazon. No longer, I don't know, had the right to, to patent the idea of a one-click checkout. Is that right? That's so bizarre. I never knew.
David Mainayar: [00:07:50] Yeah. We didn't know either until we started building it, and then we're like, oh that's very convenient. That's quite fortuitous that they no longer have that patent. Yeah. But we were wondering why is it that it's taken so long for a one-click checkout to. Get this buzz. Now. It certainly has that buzz.
Now we hear a lot of people talking about it. There's certainly a lot of interest among, the, the Silicon valley Yeah, technologists community. So full disclosure, we are at a tech startup raising venture capital. We have raised a pre-seed round. We're currently raising a seed round and there was just this huge influx of interest after that.
But most importantly, for us, there's an interest and a recognition on the part of the merchants. And I think more and more merchants are seeing that, this is something that, it's kind inevitable. It's Needs to be added. It makes it easier for my customer to check out increases conversions, reduces cart abandonment.
And that's our whole mission is to essentially Benefit the merchant benefit the end user by democratizing this one-click checkout. And yeah, so Amazon Jeff actually mentioned it in his farewell email. He, he's, he said, we're proud to have pioneered one click. Certainly great that they pioneered it.
But then the patent was the technology, the very notion of one-click I guess was patented for a very long time. And so it's good that now, essentially those. Those check was, have been unlocked. Yeah. And since 2017, really, I think what it boils down to, I haven't heard a better explanation is just complacency.
Nathan Wrigley: [00:09:34] Yeah. Amazon have made so much money out of me and my family with that button in hold honesty, just sort get there and you're hovering over the option to click the one-click button. The one click buy now button or the option to do the other thing, go through the checkout and all of that.
And it is, it just works, it's really alluring. It actually has the power to draw your finger towards it. And I was wondering, as, as e-commerce becomes more and more, the way we're doing it, obviously we've had an incredible year in terms of e-commerce due to the pandemic, but as it becomes more and more.
Normal to shop online. I'm expecting that, merchants as a proportion of their carts, they'll see things being abandoned more just because people are becoming more savvy they're browsing more online. They are doing that as the default way of shopping now, as opposed to walking down the high street.
And obviously there's only a certain amount of money available to each and every person and every family. So you might fill up. This cart over here, go to the shop over there, browse around over here. So any advantage that you can present in your checkout experience seems to be something that you should really be endeavoring to do.
I'm guessing cart abandonment is on the increase
David Mainayar: [00:10:48] a hundred percent. And yeah, you the line that is frequently trotted out nowadays is the consumer is spoiled. The consumer is this right. And that way, um, Low attention, a short attention span, this kind of thing. All that may be true.
You, you might that might be how the merchant feels. But they kind have good reason to be, again, since 2017, there's been no reason that there's been no reason to delay the advent of one-click checkout, but. For whatever reason it has been delayed. There are some stores which one-click checkout is not right for.
That's certainly the case. But for the vast majority of online stores at you know, it, it is something that I would even call it a must have for the B2C store selling. You know, fashion, I think fashion is the still the, by far, the most popular e-commerce category. It makes absolute sense for, but for really any B to C product that is not subscription-based, you want a one-click checkout solution.
And you know, the curious thing about the Amazon uh, one-click checkout is how it's evolved. So at first you, you click that and it was truly one-click. I think maybe you can speak to this. Yeah, it was truly one-click right. Kind of amazing. I think since then, they've backed off.
And presented a confirmation screen cause they realized, people want that last reassurance. I, if Amazon can't change consumer behavior, I don't think there's any point in any in anyone else really trying and disregarded least. And so the approach we've taken is to present that last confirmation screen, just make sure You know, just make sure that everything's right.
And I will say, compared to Amazon, there's less sensory input. It seems like the Amazon there's a lot going on from from buying to actually checking out with us. We were just trying to simplify things, but we have taken the approach that Amazon has taken to actually present. The online shopper with one last chance to check over shipping options and payment preferences, make sure everything is correct before actually buying.
Nathan Wrigley: [00:13:08] Yeah. That, that seems to be a really diff great default, to be honest, because the chances that your cat. Could accidentally, purchase the, the thousand dollar object that just because the phone was sitting on the couch you know, at least the cat I'd have to click it twice or the average child who just accidentally clicks on something.
But yeah, so the confirmation is great. Yeah, I totally did screw up a couple of times with Amazon and add to. I contact their support and say, please cancel this. I actually did do that. So I guess the question would be, if you're inside of Lucas commerce and you displaying on the checkout page and all of that kind of stuff, incidentally, by the way, I don't know if you've heard that.
There was a podcast this week with Matt Mullenweg who is obviously in charge of WooCommerce. He believes that really will commerce is. About to explode. He really believes that the future for will commerce is really, really valuable. Indeed. Yeah. Day one. Those are the exact words.
You were obviously listening to the same podcast. Definitely, this is, this is a really great place to be, but how does it differ? I know we mentioned Amazon, but Amazon have got their there. Amazon pay solution, which is not obviously the amazon.com website. You can use a buy now button for want of a better word, which is using their infrastructure.
And obviously they're working on the basis that a lot of people are just permanently logged into Amazon anyways. So there's the Amazon pay option. There's the apple pay option. There's the Android pay option. There's PayPal, which obviously isn't one click, but the Android and apple pay more or less are.
And then I've got things like. Browser functionality. Like for example, my browser could quite easily fill in the payment fields for me or something like last pass could do that for me. What differentiate differentiates you? What makes you different from those platforms that I've just mentioned?
David Mainayar: [00:15:07] So essentially all these payment Goliath First off, they're just focused on the checkout, unlike ourselves.
We consider two verticals, checkout, post checkout, although checkout is the main offering right now as we continue to build out the product, the app, which I'll get into in a minute all these glides though, they're a self restricted by virtue of, who's actually, you know, manufacturing these, uh, payment options uh, You know, apple pay is at a disadvantage on windows OS devices.
And this majority of Americans are using are running windows OS as opposed to Macko us, but then, they are running iOS versus Android. So then conversely, on the, the smartphone smartphone side You know, then Google pay is suddenly at a disadvantage and Amazon pay. I can't speak to so much as to, it would seem like they, they would have made more inroads.
It really baffles me that they haven't especially since they pioneered one click. But you just don't see it that much. I talked to merchants on a very regular basis. I talked to people in agencies, developers, and they just don't hear that much about it. Some of them. Actually like one and two don't even know that it exists.
And for me, when I learned it kinda came out of nowhere, I like I really was quite confused as to You know why people haven't been adopting this, but I think they just haven't been uh, pushing it out as much. And maybe there's, there are some concerns about transactional fees, really I'm unsure about their model.
And that's for auto fill. Auto-fill is a handy solution, although an imperfect one. You know, for that first time you use it, the flow that I mentioned, you have to go through with peach bay Auto-fill is something that would expedite that process. But then, sometimes it gets the wrong credit card.
Sometimes it gets the wrong address, whatever, sometimes. I don't know about your autofill suggestions for myself. There's a ton at this point. No, I, sometimes I have to go and clear them out because at least for myself, I, there's there's a few um, like I guess, addresses, I'm shipping to, if I'm sending something to a friend and, or, um, traveling, which I've been doing a bit of recently you know, a situation like that, where the payment preferences, a lot of Americans are regularly changing.
Payment preferences, right? Switching between credit cards debit card and what have you. And um, it's an imperfect solution. It there's there's, it certainly reduces the friction, but it does not eliminate it. And we're in the business of just eliminating the friction completely. And making it as easy as one
Nathan Wrigley: [00:18:03] click.
Yeah. Okay. So let's get into kind of how it works. Let's take the, let's take the woo commerce side of things first, if I was wishing to, so I split this into two section, we'll do the WooCommerce side and then we'll do the, the more technology and what the customer journey feels like and looks like so that the people who've installed it and WooCommerce come know what their customers are going to get.
How do we get it working with WooCommerce? Is it a simple download the plugin, activate it, set up some, I dunno, some API integrations or codes or anything like that. How does it work on the Wu side?
David Mainayar: [00:18:39] Nothing like that. No API, nothing super easy. We like to say get peach base set up in minutes so that your customer can check out in seconds.
That's been a tagline that we've frequently used to great effect. That's something that some merchants are quite surprised by that, oh, Hey, I don't need my developer for this. I can just do it myself. And that's precisely what we want to see is developers or just merchants taking the initiative.
Because I think, a lot of developers, or people in agencies, they, they don't see it as their place to suggest payment options. That's something we've heard a lot and that's completely fair, um, that's completely fair. It's traditionally just been a. A question given to the merchant okay, so you want to use PayPal Stripe you know, can you use what's the best for you?
Do you have the type of product that Stripe might be more stringent about? Okay. Then maybe we use something else. But really, this is, um, This is something that is we don't consider ourselves a payment gateway or certainly not a process. Cause we use Stripe. This is this is a checkout plugin, right?
So something we tell people in agencies, developers is, just, um, just mention, mention us and, just send out a form gauge interest and we guarantee you that. The prospect will sound interesting to at least a few merchants. And that's certainly what we've seen. So we've seen, we've just recently pretty much opened the flood gates and really started doubling down on distribution.
Throughout January, pretty much we were iterating with our first batch of merchants, optimizing solving compatibility issues because. Obviously I'm preaching to the choir here. But, um, you lots of themes and plugins to navigate uh, in the commerce space and the WordPress space in general.
And you know, every day brings something new, some elements of uncertainty. We then have, we promised seamless integration. We want to actually deliver it. And we want to make sure that the button is an office skated by some element or some such it's in PR on the product page, but not on the cart page or vice versa.
And all of these things happen if you don't do the legwork. So we do the legwork and we've implemented a wait list, which now a hundred hundreds of merchants I made have opted into. And essentially it's not an arbitrary process. Even if it may seem like one we essentially look at, okay, so this person, pretty much right away, we'll take a look at the submission usually minutes after and say, okay, w what theme is this person using?
What plugins does this person seem to be using? Which ones are actually active. Uh, and, uh, have we S have we dealt with this side of this type of website before, have we integrated with this plugin or that plugin or this theme or that theme? Multi-vendor, multi-site all these things. They all these different elements they present.
The whole batch compatibility issues that we have to fix and navigate. And we just want to make sure that the merchant or the developer never has to make the trade off between some plugin that's deemed indispensable and then peach pay, which I think will come to be seen as equally. If not more indispensable than a lot of the the plugins out there,
do you have do you have like optionsNathan Wrigley: [00:22:11] within the plugin to surface it in a different way?
You mentioned that, you could, you could well, you didn't mention you customize, but you said that it was possible to, for example, change the color of the button. Do you have options like that? Um, put the, put the button over here. Change its color, change out the logo. I'm just making up really what options might be.
Cause I don't know. So yeah. That's the, yeah.
David Mainayar: [00:22:36] Um, alignment, and, uh, with and color, most importantly that is all customizable and you don't need to know any code at all. It's just through the plugin settings and the WP dashboard you know, peach bay has its own settings. So you just click the, the peach bay icon and then adjust as necessary.
And again, we just leave it up to the merchant, do you want to make it look as native as possible or do you want to instead make it a different color and thereby draw attention to it? Perhaps? There, there are Ballot. There's an, a valid argument either
Nathan Wrigley: [00:23:14] way. Yeah. So it's pretty simple is what you're saying.
There's not a lot to do on the ballot. Totally. Yeah.
David Mainayar: [00:23:18] And, once you, you opt into that wait list, then we reach out via email. Once we might reach out pretty fast actually. Even though we say you know, we'll pretty much get to all queries within one to two days. Uh, but uh, we sometimes reach out very fast if we identify that, oh, this is definitely a side we can onboard super quickly.
Nathan Wrigley: [00:23:38] Okay. Okay. If, if I'm searching a site now, not as the owner of the site, but as a customer on this site, how does it work? Now? You mentioned that there was some sort of slight but necessary onboarding the first time to, to enable peach Pater, to gain some useful information about you. Your name and email address and so on.
So what are we looking at? What are you click on? What does it require you to do? And how long does it typically take.
David Mainayar: [00:24:08] Yeah. So for that first time user flow again, you can just use auto-fill to go through it very quickly. It's this sort of streamlined form that It's a, it's a light box that just pops up and it, it, you already it's easier.
The intention is to make it easier than 90% of checkout flows out there. But again, we don't stop there. That's just the first time user flow and it doesn't matter what site. You go through that first time user flow on as long as you're using the same browser, same device, the next time that button, then you have the one click, you have your information presented to you, no password.
And, uh, you can edit as necessary as you need to, but otherwise you can just check out with one click. And so I mentioned an app and I mentioned that I would elaborate on that, that, yeah. So what the app does is essentially You can use the app. I mentioned two verticals checkout post checkout.
The, uh, app is primarily a vehicle for post checkout, but you can also use it for checkout in that first time user flow. If you already have the app, maybe you're using a different device, but you're familiar with peach bay. There's a QR code that's presented in that first time user flow that you can scan with the app and checkout with just a couple of taps.
Just one tap, really. And. You know, then on the the mobile side Then the decision is up to you. You can, you can go through the browser version on your smartphone. Otherwise you can just essentially you never have to go through that browser version and put your information.
If you have the app instead. Instead of a QR code being presented in that first time user flow, you can simply open the app, then you're taken to the confirmation screen. And again, you check
Nathan Wrigley: [00:26:01] out with one tab. Okay. So just to be crystal clear to everybody, the first time you encounter each pay on a particular device, you will need to fill out some basic information, but it is literally that it's, name, email address, which I guess is for sort of shipping purposes and so on.
And then you're done. The the next time you come across any website WooCommerce site in this case using peach pay, when you hit that buy now button, that onboarding process let's call it is gone. You are at that point, literally you click the button and you are then told, you're given that confirmation.
You show you on a proceed with this and you click that and that's it. You're done two clicks. Yes, that's correct. Okay. Yeah. It's quite a streamlined flow. What, one of the curious things that, that I want to know is how you how you are keeping people logged in. And again, just want to make the point that what we're saying here is that you it's on a per device basis.
So if I'm using let's say safari on my Mac and then I go over to a windows machine over there and use something else. I have to go through that onboarding process one more time. And you told me it wasn't cookie-based it's not keeping a record of cookies or anything like that, but it is in some way maintaining state within the browser.
But if I clean out the cookies, we're still good.
David Mainayar: [00:27:29] Um, so it's not third party or third party cookie-based so it works on. The, the browsers that have banned third party cookies and Google is in the process of banning it, I think within the course of this year, next year. And you know, it just, it is through the virtue of the browser.
You know, you can call it device independent, but also browser independent. And so even if you are on the same device, it must be said that. Yeah. If you're switching between brave or Google Chrome you will need to go through that first time user flow again. But this is exactly where the app comes in handy.
Is if you, you've used Speedway before we have this sort of funnel in the confirmation page to make it very easy, to get set up with the app. You scan a QR code. I'm assuming you're on a PC. Um, and then the information that you use to place the order is used to create an account for you on the mobile app.
And, and then if you're on the mobile app and you know, you can use it to check out. It's very easy to pop between browsers and you can just rely on the app then, most people, they stick to one browser and then they're on one device usually. And so they just have that Yeah, they, they don't even need to pull out the phone.
Ideally they just go through the the one-click checkout experience through
Nathan Wrigley: [00:28:56] the browser. Yeah. Cause they've logged in as it were before. So again, just to be clear, if I let's say I bought a brand new machine and I have the app installed on my phone and I open up the browser for the very first time and I encounter the button, I can scan a QR code and that will take care of it all.
So again, I'm on a computer, a new computer. I'm presented with the QR code. Does that flow work? I wasn't quite clear on that.
David Mainayar: [00:29:22] Yeah. Uh, it does work. It essentially you scan that QR code and then you are taken to a confirmation page within the app. Yep.
Nathan Wrigley: [00:29:31] Okay. Okay. And then it, oh, I see. So the payment then is transferring in a sense through the app, not through the actual browser itself.
David Mainayar: [00:29:40] Okay. That's good. Correct. Yeah. And uh, you know, and then, obviously if you do want to do it just through your browser, you would do at some point have to put in your information. Yeah. Ideally we want to eliminate that component so that, uh, then if if you check out through your phone, somehow we can We can remember you in a way, but yeah, probably that's something further out in the future.
Certainly. It's not something we
do now. It reminds meNathan Wrigley: [00:30:05] of a neat new feature that I've just seen my bank doing, which is that I've tried to pay for things. And the bank is curious that this is out of scope. I don't normally buy this thing. And so I get a little pop up on my phone.
Just saying, are you sure? Is this actually you, so I'm doing on my computer. Yeah. But my phone is the actual thing, which is making the payment happen. It's my banking app, but it's curious. So are you, are we logging in anywhere? If we're presenting you on that first onboarding time with our email, our address and so on, are you storing this data anywhere?
Is it being kept just inside the browser or is there some sort of server somewhere on the planet that's maintaining all of this stuff.
David Mainayar: [00:30:51] So we just use tokenized Stripe and Essentially it's the idea is it's completely passwordless again. And when we say passwordless, we don't mean OTP. Completely passwordless.
And so, you that's, that's the main offering is that you, this is not another set of credentials that you need to account for unless you want to. Uh, we're building that out to accommodate the more security based end users. Those that do want some blocks on, uh, Uh, or some, some, uh, friction that they themselves introduced to maybe account for that average child or that straight cat.
You know, we do want to, obviously we want to accommodate those folks as well.
Nathan Wrigley: [00:31:41] Yeah. Just because he's got that image is not going to leave me the cats, the expensive objects, the you mentioned Stripe, but obviously you very open about that, right? From the beginning, you're not a payment gateway.
You're a conduit through Stripe. Do how will we, if we sign up to this, how are we paying for this? Is there a, like a monthly fee that we have to pay? Do we just pay for a license for the plugin? Or are we, are you taking a little bit on top of each transaction in the way that Stripe does?
How do you, how do you pay for your existence?
David Mainayar: [00:32:16] Yeah, so that's correct. We're not a payment gateway, not in process or just a checkout experience platform. This sort of New breed of company, which is only recently just seeing the light of day. And, um, it's completely free to the merchant.
The merchant pays no cost. It's just like using striper, PayPal, you get set up and then. Maybe that seems a little too good to be true. It has, with some merchants I've spoken to essentially the way we make it work is just by then, um, we're in conversations with Stripe about this currently about negotiating the details about what percentage we get out of that cut.
That's given to Stripe, in the U S it's 2.9% plus 30 cents in Australia. It's something else in parts of Europe. It's something else. Yeah. Yeah. And so, you all that's being worked out, I can say we're in conversations with Stripe and that's how we monetize is essentially just through that transaction fee.
We do not want to levy any additional charges on the actual merchant.
Nathan Wrigley: [00:33:19] That's really interesting. So yeah. The conversation with Stripe is you would get a proportion of, for the sake of argument. Let's just say it's 2.9%. Your you're in talks to take a little bit of that 2.9%, in a way, if you can prove that people are paying more money through the stroke network because of your product, then it, you know, it makes sense for them to give you a little bit of the money because your checkout is working well for them as well.
David Mainayar: [00:33:48] Yeah, exactly. You know, Stripe is I mean their payment processing space is pretty competitive. I would even say hyper competitive and so anything that helps them get on more online stores, obviously they're being involved in e-commerce payments, but Uh, you know, anything that helps really is
Nathan Wrigley: [00:34:07] in their interest.
I just have one final question and that is just sharing the thought about whether or not there's life in this business, in the future. In other words, could do you have concerns that say somebody like automatic, who obviously, are behind WooCommerce and. It would be good for them to have a product like this.
Do you have any concerns that a company like automatic may down the line build something like this and obviously, upset the apple cart?
David Mainayar: [00:34:38] I think Automatic's great. We've had conversations with them. They're very interested in what we're doing. Matt personally reached out, which was which was a great moment and me and my co-founders careers cause he said, Uh, he expressed some interest in what we were doing and said, it looks like a cool project.
And honestly I think automatic, I would love for automatic to essentially make it easier for a WooCommerce merchants to check out or sorry for WooCommerce merchants to introduce one-click checkout, make it easier for their customers to check out. It is something on their radar. And it's not a concern, but.
It it's something that we hope happens and we hope that, certainly we hope that they rope us in and that we're along for the ride, but really we do want to see You know, we, we do want to see the community flourish and we do want to see e-commerce grow even more. And again, it's only day one.
So there's, uh, there are a lot of conversations to be had and there, there are a lot of improvements to be made. Checkout is certainly. One such area for improvement.
Nathan Wrigley: [00:35:56] Yeah it really is a just a tremendously fast paced environment. Isn't it? E-commerce and currently, technologies like yours and obviously the advent of payment gateways that are reliable and cheap to use and easy to implement, it's all going in the right direction.
And then, you have something like the pandemic come along and suddenly all of that effort was worthwhile suddenly we all needed to be shopping online. Yeah. Bravo tip. Thank you for thank you for coming on the podcast today and explaining about. Peach pay. Before I let you go a chance to say anything that you think I didn't ask, perhaps that would be simple as, dropping an email or a Twitter handle or something like that.
But if there's anything that you feel that I didn't touch upon, now's the chance.
David Mainayar: [00:36:39] Yeah. All I will, plug is our site, which, has all the. Necessary information, socials and whatnot. And, uh, that's peach pay.app outreach weighed on me as we establish early on. Uh, beach bay.app you know, you can that waitlist that I spoke of you can join that await list through the website.
And, um, you you can find out a bit more about what we're doing. We're currently adding documentation and whatnot for those who are interested and, um, And yeah. If anyone has any questions, obviously they can ask to the side and find my email that way and connect that way. But you know, I'd love to hear any queries.
It might as well just mentioned my email now it's just David at peach pay.app. And yeah, I mean, we're very much open to if any, uh, people in the agency world, the web development world are listening. Certainly I'm certain that there are quite a few we're always open to partnerships and these sorts of uh, you know, mass distribution deals allocating a part of our engineering team to accommodating An influx of merchants from a particular partnership.
We're in talks with a number of agencies and web development firms in that regard and certainly open to starting more conversations. And again, just a very amped and very excited about democratizing one-click checkout because it's certainly the type of world where Yeah, I would want to
Nathan Wrigley: [00:38:22] shotgun.
Yeah. Yeah. That's a good way to, that's a good way to round it out. David, thank you so much for coming on the podcast today and talking to us about peach pie. Cheers.
David Mainayar: [00:38:32] Thank you so much for having me
Nathan Wrigley: [00:38:34] well, but you enjoyed that. Certainly very interesting from my perspective today will commerce is not my main thing.
And so finding out about all these fascinating WooCommerce related technologies is very interesting to me. You can obviously click on the links in the show notes. If you'd like to find out more, there's a whole bunch of stuff in there. Some of it related to peach pay and how to find the websites itself, but also some of it, as I mentioned, At the very top of the podcast to do with the fact that WooCommerce have invested in this.
So peach bay, go check it out. I hope that you enjoyed that podcast episode.
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Okay. We will be back next week. Next week, it'll be a session between David Walmsley and I until then stay safe. I hope that you have a good week. I'll fade in some cheesy music and say bye-bye .

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Nathan Wrigley
Nathan Wrigley

Nathan writes posts and creates audio about WordPress on WP Builds and WP Tavern. He can also be found in the WP Builds Facebook group, and on Mastodon at wpbuilds.social. Feel free to donate to WP Builds to keep the lights on as well!

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