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Posts Tagged ‘Copy’

56 – A great way to think about writing copy with Regina Tuzzolino – Part 2

A great way to think about writing copy with Regina Tuzzolino Part 2

Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.

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55 – A great way to think about writing copy with Regina Tuzzolino – Part 1

A great way to think about writing copy with Regina Tuzzolino Part 1

So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It’s called the ‘Hero’s Journey’, a 12 step method of breaking down ideas into something meaningful which will resonate well with people.

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