Its importent to get you're grammer write; and ProWritingAid Will help with that, - WP Builds Weekly WordPress Podcast #211

Writing is important. It’s one of the greatest inventions in the history of humanity. In fact, it may very well be the most important. But we can all agree that not all writing is equal. Most of the writing that we create and read has nothing to do with prose. It’s the news that we consume, the recipes we crib from, the information that we study and the emails / letters that we use to communicate. In these situations, it’s important to write in a clear and understandable way. Errors in grammar, spelling and structure stand out and spoil the flow of what you’re trying to get across. So step up ProWritingAid to the rescue! It’s a tool built by Chris Banks, the guest on the podcast today. Listen now to see why he built it and how it might help your own writing.

Read More
A great way to think about writing copy with Regina Tuzzolino Part 2

Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.

Read More
A great way to think about writing copy with Regina Tuzzolino Part 1

So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It’s called the ‘Hero’s Journey’, a 12 step method of breaking down ideas into something meaningful which will resonate well with people.

Read More