On the podcast today we continue our WordPress Business Bootcamp series. Now we're trying to figure out "How do we get our website copy?". It's a thorny issue and I'm pretty certain that this problem has held up one or other of your website builds in the past. Who should create the content that goes on the site? Should it be you, a professional copywriter, an SEO expert or perhaps we leave that to the client and just place Lorem placeholders in until they're ready? The problem though is that the text is really crucial for the success of a website, and therefore it's crucial to get it right. Not only will Google like it, but the way that your site looks, the structure of it all hangs on how the words fit in the overall design that you've decided upon. So listen to the podcast as we discuss this topic and leave some feedback...
One the more challenging things to do when creating a website is to write effective copy. In the era of Page Builders, getting the site to look good and work well is easier than ever... but getting effective and compelling copy on your site is as hard as it's ever been. In fact, with the competition out there, all trying to get the same SEO juice as you are, it might be harder than it's ever been. Unless you're a pro at this you might struggle, and your clients might be even worse. Step up Todd E. Jones and his Website Copy Framework. We talked on the podcast about why Todd built the product and what it contains. It's essentially a collection of templates for all the different components you need to put on your website. It makes it easier for you to understand how to get started and what effective copywriting is. So if you need help with your copywriting, check out the podcast and see if the Website Copy Framework might get you writing better copy.
Writing is important. It's one of the greatest inventions in the history of humanity. In fact, it may very well be the most important. But we can all agree that not all writing is equal. Most of the writing that we create and read has nothing to do with prose. It's the news that we consume, the recipes we crib from, the information that we study and the emails / letters that we use to communicate. In these situations, it's important to write in a clear and understandable way. Errors in grammar, spelling and structure stand out and spoil the flow of what you're trying to get across. So step up ProWritingAid to the rescue! It's a tool built by Chris Banks, the guest on the podcast today. Listen now to see why he built it and how it might help your own writing.
Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.
So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It's called the 'Hero's Journey', a 12 step method of breaking down ideas into something meaningful which will resonate well with people.