97 - What is cold calling and should I be doing it?

I don’t know you, but I know for an absolute fact that I’m hopeless at marketing. I’m not very good at it and it find it really hard to do, or to get excited about. It’s a something that I’ve struggled with for a long time. I’m lucky in that I have enough work (right now) to keep me going and it comes my way largely through word of mouth. Because I’m a study in mediocrity, this is fine by me; I have not needed to market too much to keep my head above the water. But I’m hoping that you’re not as satisfied with mediocre, as I am – you’re a get-up-and-got type aren’t you? You want more out of life than I do? Well guess what, you’re going to have to market yourself in order to get, because you can be sure that competitors will.

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