452 – Exploring FolioBlocks, Michael Campanella’s WordPress gallery plugin for photographers

Interview with Michael Campanella and Nathan Wrigley.

On the podcast today we have Michael Campanella.

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Michael is a professional photographer based in Sweden, with years of experience shooting sports, news, and editorial images. He’s also passionate about web design and development, having built his first website back in the days of Geocities, and started using WordPress not long after its debut in 2006–2007. After years of creating and customising his own WordPress themes to support his photography work, Michael has taken his expertise to the next level by building a gallery plugin designed specifically for modern WordPress: FolioBlocks.

If you’ve ever found yourself frustrated by the limitations of the default WordPress gallery block, or spent too much time wrestling with shortcodes and disconnected visual interfaces, then this episode is for you.

We talk about the story behind FolioBlocks, what makes it different, how it takes full advantage of the block editor, and why it was developed through the lens of a working photographer. Then we explore the wide range of gallery layouts FolioBlocks offers, including grid, justified, masonry, modular, carousel, and video galleries, along with features like real-time filtering, WooCommerce integration, and easy image downloads.



In the episode, Michael shares why building the plugin from a photographer’s perspective led to decisions that prioritise visual parity and user experience in both the editor and on the front end. I get hands-on with the plugin, discussing the strengths, intricacies, and powerful settings that FolioBlocks brings to image creators, portfolio builders, and anyone looking to elevate the presentation of visual content on their website.


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Whether you’re a photographer searching for better ways to showcase your work or a WordPress user curious about modern block-based gallery solutions, this episode is packed with insights on effective gallery design in WordPress today.

Mentioned in this podcast:

FolioBlocks

Michael on Bluesky

FolioBlocks on Bluesky

Michael’s website


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Transcript (if available)

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[00:00:20] Nathan Wrigley: Hello there and welcome once again to the WP Builds podcast. You've reached episode number 452, entitled Exploring Folio Blocks, Michael Campanella's WordPress Gallery Plugin for Photographers. It was published on Thursday the 15th of January, 2026. My name's Nathan Wrigley, and a few bits of housekeeping just before we begin.

The first thing to mention is that if you are listening to this podcast, no doubt you are into WordPress in some way, shape, or form. Perhaps you're a user of the CMS. Perhaps you're a plugin developer, or you've got some other skin in the game, you work for a hosting company or something like that. Well, if you are somebody who might benefit from being out in front of our WordPress specific audience, I am looking for sponsors to keep the podcast lights on.

Head to wpbuilds.com/advertise to find out more. And if you want to get into a conversation about that, email me [email protected], and we'll see if we can figure out some way to get your product or service discovered in the year 2026. We do have a pretty large WordPress specific audience, and many companies in the past have taken us up on this offer and found it to be, well worthwhile, let's just put it that way. Once more, my email [email protected] and wpbuilds.com/advertise to find out more.

Okay, what have we got for you today? Well, today I am chatting with Michael Campanella. He's got a brand new product in the WordPress space. It's a plugin called Folio Blocks, and the idea is that he's going to up your WordPress photography game by displaying your photos in all sorts of interesting ways.

We start off by sort of getting into the background, what Michael's position is in the WordPress space, how long he's been doing it, and so on. And then the motivation, why did he build Folio Blocks? What was the whole point of it?

And then we talk about how it differs from other things that you may have seen. There is quite a lot in here actually, and having had a poke around, there's a lot of credible new stuff. It's got all the things that you might expect. So for example, masonry galleries, video galleries, image carousels and things like that. But also a few interesting, novel, features as well.

And so I won't hold you up. We'll get stuck straight into the podcast and I hope that you enjoy it.

I am joined on the podcast by Michael Campanella. Hello Michael.

[00:02:46] Michael Campanella: How you doing, Nathan?

[00:02:46] Nathan Wrigley: Yeah, really good. Michael has been very gracious with his time. a few weeks ago he reached out to me and, wanted to show me a fantastic new plugin that he's got.

It's called Folio Blocks. And, I'm just gonna suggest that you go and have a. Play around with it. So if you go to folio blocks.com, F-O-L-I-O, and then blocks all as one word.com, have a poke around, you'll have a far better idea because we're gonna try and talk today about something which is mostly visual.

So gonna have to, gonna have to forgive us. We're gonna try our best. But it's a gallery plugin. I think we could summarize it as, and it's got lots of bells and whistles. It uses the block editor. And the reason I said Michael's been very giving of his time is 'cause he's just spent about half an hour showing me around the plugin.

And so hopefully I've got a much greater understanding of how it works and hopefully ask all the right questions and what have you. Before we get into that though, Michael, can you just tell us a little bit about you? What, whatever you like really. But I guess if you stick to the WordPress story, that's probably a good idea.

[00:03:46] Michael Campanella: yeah, so I should say that I am a professional photographer. I shoot a lot of sports photography here in Sweden as well as, what you would classify as like news and editorial. and, beyond that I've always been a bit of, Like a computer geek. Have a tough time keeping my hands off computers.

And, I've always loved web design and making websites. I think the first time I made a website was, back when GeoCities was a thing, so that, that might date me a bit. I started using WordPress around probably 2006, 2007. it's fairly new and I used it mostly to manage my own website, my photography website.

and I've always followed WordPress since then. back then I had created my own theme writing H-T-M-L-C-S-S, completely custom theme, and now I've pushed to the next level and gone all in on developing a plugin and building for the block editor, which adds a ton more complexity with,

[00:04:54] Nathan Wrigley: Yeah. No kidding. I

[00:04:55] Michael Campanella: react

[00:04:56] Nathan Wrigley: real fun journey. the interesting bit about what you said there though, for, my part anyway, was the fact that you are a photographer. So this, despite the fact that, as you are gonna find out as we listen to this, it's a really credible plugin. The fact that you're a photographer, I guess means that you really know.

What a plugin like this kind of requires. It's not like you are a web developer and try to think what somebody who's a professional photographer might want in a plugin. You are actually living and breathing this and so you've thought of all the different angles and there really is a load in here.

So I, I think that's really interesting. there's a difference there. There is a, there. The fact that you are a photographer.

[00:05:36] Michael Campanella: Yeah, I think the. That might have been the, the biggest underlying factor in developing this plugin is I really just struggled to find something that I wanted to use and struggled to find something that I felt really also took advantage of the block editor and took advantage of all of the more advanced features available in the block editor.

So I really wanted to build something that, one took advantage of just. What modern WordPress is and can be. And then two checked all of the check boxes that I had as a photographer.

[00:06:12] Nathan Wrigley: Y Yeah. So what's really interesting is if you go back into the day, let's say we go back, I don't know, six, seven years or something like that, prior to the block editor having widespread adoption, the, kind of thing that you would've had is a plugin where you'd go into this completely separate UI and you'd set up some settings and you'd hope that when you finally pasted the short code in it matched, but there'd just be this complete disconnect.

You'd do a thing over here. Save it. Go to here, look at it, and hope that it works. And I guess some things are better at that than others. But the great thing about what you've got is, what the block editor affords is the fact that you really do get basically the exact same thing on the backend as you do on the front end.

So as you're building out your galleries and as, I don't know, you're adding. Margins between the images, that kind of thing, or borders or border radius. It's right there in front of you. You can see exactly what's gonna come out on the front end and the, just the mere fact that's available in modern WordPress is such a leg up for something like this, I think

[00:07:11] Michael Campanella: Yeah, and I mean I think that was always the promise of, of Gutenberg and the block editor was to little by little bring it to a point where, the editing experience matches the front end experience. And that's also, you mentioned short codes. I feel like when you have plugins in 2025.

Where they're asking you to paste in a short code into the block editor, I feel like you blew it. you've missed the, you missed the plot,

[00:07:39] Nathan Wrigley: especially when the whole point of the plugin is to do something visual, which is entirely what yours is.

[00:07:47] Michael Campanella: yeah. So that was, one of the big goals was to, create a plugin where, there's visual parody between the, editor and the front end and, feature parody between the two because pretty much everything works in parallel, the, way it does on, the front end.

[00:08:04] Nathan Wrigley: I always, enjoyed a plugin that does a thing and it does a thing well. And I, by that what I mean is, it's all very well having the, I don't know, the giant plugin that does everything, but it's a bit jack of all trades, master of none as we say. it it has a stab at all the things.

And a, gallery might be one of the things that this suite of. Plugins this, sorry, the suite of blocks does, but it's, it's not the thing that it does, whereas this is the thing that you do. And, and so the question that I was asking myself at the beginning before we, before we hit record, was before I got to see what you'd got, how would this differ from the default solution that you've got?

And the, I don't know if anybody listening to this has tried the default WordPress gallery. it's a gallery. That's, it. it's a gallery. It's got a few options, but it doesn't allow you the granularity of what you've got. And, and so once again, I'm gonna, I'm staring at the screen at the minute, so I've got folio blocks.com on the website and it, right off the bat, we can see that there's a whole different variety of layouts that you've got.

I guess that's probably where we should begin. So I'll just go through the list and then we can dig into how each of those might differ, and then maybe towards the end we could get into the settings of, the, different things that you can do with each of those. So we've got a before and after.

I don't know if that needs much explanation, but anyway, we'll carry on. Carousel Grid Gallery, justified Gallery, masonry Gallery, modular Gallery. That's the cool one. or at least I think that's the cool one. And, video gallery. So let's take 'em one at a time, before and after. What does that do?

[00:09:51] Michael Campanella: So the before and after block is one of the simpler blocks, and it's just meant for people doing retouching work or maybe someone who's working in restoration that wants to show a before and after. And it just, you have your before image and your after image and you have a slider and you can just slide between the two of them.

So it's a fairly simple block. and just. meant to round out, the plugin as a

[00:10:18] Nathan Wrigley: Yeah. Maybe we should have started there, in all honesty. But anyway, there

[00:10:22] Michael Campanella: meat and bones are, the galleries I

[00:10:24] Nathan Wrigley: Yeah. okay, let's go for, let's start with our carousel gallery. Let's begin there. I'm, again, I'm sure people probably know what that do,

[00:10:34] Michael Campanella: so the carousel gallery's a standard carousel gallery that, displays large images, filling up most of the view ports and letting you swipe or, slide with your keyboard to the next image.

[00:10:48] Nathan Wrigley: What's really nice though is buried in, there is a little setting, which you showed me just a moment ago, where if you've got a, let's say that your target audience is likely to be on a mobile device. You may want, landscape, images to set. To be of secondary importance. You may want portrait images, so the taller ones to feature.

So you've got a whole setting in there which enables you to say, okay, I want portrait ones to be the thing. And then everything else like maps around those. It's hard to explain, but do you wanna just go into that little setting? 'cause I thought that was

[00:11:21] Michael Campanella: Yeah, so basically, I thought that maybe. There would be scenarios where people might wanna make a gallery where they're only using vertical images. there's certain, branches of photography work where most of the work tends to be shot vertically. for example, a runway photographer who shoots, Vogue and these big, brands.

All of that stuff is shot vertical. you have a, vertical shot. Model walking towards you, filling up the entire frame. so I thought it would be good to have a setting to kind of address that, where if the carousel is made up strictly of vertical images, the responsive settings on it would optimize.

S to fill the screen vertically rather than based on width, right? So where, as if you're in the normal setting, it resizes to ensure that horizontally the entire image is contained on screen. When you put in the other mode, it resizes it so that vertically, it's pretty much filling up the

[00:12:25] Nathan Wrigley: Yeah, and I guess if you've got a mixture of mostly vertical, but one or two horizontal, then that, that is where that will become

[00:12:33] Michael Campanella: exactly. it's, yeah, and it's really meant for, those scenarios where, maybe you just, it's a gallery of portraits and

[00:12:41] Nathan Wrigley: just picking one. Yeah. Yeah.

[00:12:43] Michael Campanella: I would say if, it's a blended thing, then most likely you're gonna want to keep the default setting on.

[00:12:48] Nathan Wrigley: Okay. Okay. Okay. And then let's, capture these next three, in one sort of hit, because I think most, a lot of people are in their head, have these as very similar things. So we've got grid, we've got justified, and we've got masonry. So basically this is trying to fill up your screen with images, but the way that they tile together and the topology of it, if that's.

It's not too weird of a word. works so that, I don't know, they either align perfectly horizontally, so there's a line between them all, or they might map like, Roman tiles in a mosaic or something, some bigger than others and what have you. So just go through how they differ and what

[00:13:25] Michael Campanella: Sure. the grid gallery is, a standard grid and it just lines up all of the images, in columns and rows, evenly distributed. Whereas the justified gallery is what they call the flicker layout, and it basically creates rows of images where the row is filled in edge to edge. So the images are resized.

To a. Height that allows you to fill the row completely, so maybe your target row height is 250 pixels, but when it does the calculations, it finds that, 247.5 pixel height is the height that fills the row completely, So it basically works off of that and gives you, equal height images that fill the row edge to edge.

And then the last one is the masonry, and that's just the standard waterfall layout that was made popular by, Pinterest and, things like that, that, I'm sure everybody has seen that

[00:14:31] Nathan Wrigley: Yeah, yeah. Okay. And I'm gonna leave my favorite to last. So we've got two left and we'll do video next. I, I don't know that I've necessarily seen much in the way of video gallery, so this is interesting. But yeah, just tell us what that does.

[00:14:43] Michael Campanella: Yeah, so the video gallery kind of started out because I have a lot of friends who work, as cinematographers, and I know that they always have a need for a gallery to showcase video work that gives 'em the ability to filter it by, by genre. So maybe, someone who's, a director of photography.

He might have, short films. He might have commercials, music videos, feature lengths. so it just started from that idea and, it's a, a standard grid gallery where you can create video blocks. It accepts videos that are self-hosted as well as from YouTube and Vimeo, and then it plays them in a light box, and it has options for, sorting them.

It also has options for connecting them to a WooCommerce store so you can connect them with products that you're selling. yeah. And then the video, like I said, the videos play in a nice light box.

[00:15:41] Nathan Wrigley: Okay. And then the last one, and then, after we've done this last one, we'll get into why, this is different, why Folio Blocks is different from all the other solutions that you've seen. So this is the last one, the modular gallery. This is really cool. I've not actually seen this and it really leverages rows and stacks that we've got in WordPress already.

So yeah, tell us about this.

[00:16:02] Michael Campanella: Yeah, so the modular gallery is. I had an idea where I wanted to create a gallery that tried to address, the, I wanted to create a gallery that gave the photographer the ability to give visual priorities. To certain images in the gallery, because with other galleries, if you're using a justified gallery or if you're using a masonry gallery, they really tend to favor a certain kind of image.

Like on a masonry gallery, a vertical image is gonna be larger, it's gonna be more prominent. so I wanted a gallery where you as the photographer, you as a creator, could give that precedence. And I played around with a whole lot of different things. at first I wanted to try and make something that I called a Bento gallery.

[00:16:51] Nathan Wrigley: Yeah, I

[00:16:52] Michael Campanella: And, and then from that we I've came around to this system that I have now. And basically what I did is that, since WordPress has this, concept of. Rows and stacks. I, borrowed that and I created my own version. So what you have is image rows and then image stacks.

And basically the modular gallery works by images placed inside a row. Always fill up the row completely. If you have one image, it expands and fills the entire width of the row. If you add a second image into the row, the image is resize. So they match in height and they fill out the row completely. And in this you can also then add a stack.

And a stack lets you stack one or two or three images on top of one another and is treated by the row as a single unit. So by doing that, you can take, for example, like three horizontal, or yeah, three horizontal images, put 'em in a stack and stick it next to a big square image, and you'll end up with a layout where the square image is going to.

Take precedent and be really big and the images in the stack will be much smaller. So it's, it really just opens the door for letting you as the photographer, as the creator, play around and give visual priority to the image you want by pairing it with a certain order of other images.

[00:18:23] Nathan Wrigley: all the others. I think they're much easier to get your head around in an audio podcast like this because you get the idea, you, pull the block into the canvas, you then go to the media library and tick, tick, tick, tick, You select 15 images and you click go, and basically some maths happens, and there it is.

But this one's different because this one you have to build out yourself because Ev, every time you do it, it's probably gonna end up slightly different. Because of the images that you've selected. So you don't go tick, tick, tick, tick. My modular gallery is done for me. This is okay. Insert image.

Then another one, put that in a row, see how that looks. and so this is more iterative and there's a little bit more labor involved, but as a result, you can get something. really cool. And so the parent container for that, if you like, is a row. And if you keep adding images into the row, they go horizontal.

But then children of that can be a stack. And obviously a stack is what it says it is. You can put things on top of each other. So you can then have two images next to each other, and then three images next to those two images that are all the same height. And in that way, you can. You can really, honestly, I think you have days of fun with this.

Yeah. It's brilliant. Brilliantly done, but a little bit more labor intensive. You gotta build these ones manually.

[00:19:40] Michael Campanella: you have to, you have to play around. you have to do it an image at a time where the other galleries you can just take 30, 50 images and just throw them in. this one, you gotta go one at a time and just build it up.

but it opens a lot of possibilities and it's a lot of fun.

And it's also something that back in the day, In a pre block editor world, like if you wanted to lay out something like that in a blog post, it's just very complicated.

[00:20:12] Nathan Wrigley: That's right. Yeah.

[00:20:14] Michael Campanella: very, basically impossible. We've made it sound like the modular gallery is like hard work or something, but it's really not, and I, am anticipating that you can't actually go wrong with it. It's not like you could throw things in there and it. It wouldn't work. It's more, it might not be the configuration that you want, in which case you'd drag the individual images in the list view to the left size of Gutenberg, and we'll get into that in a minute.

[00:20:36] Nathan Wrigley: You just reposition them, pull them outta the stack, put them in the row, and eventually you'll get an approximation of what you want.

[00:20:42] Michael Campanella: Yeah. I mean it's, very easy to, to use, I think. the toughest thing is when someone hasn't had an introduction to it, and it just starting from blank. But I think when, someone's described it to you, or if you've read, the tutorial that we have on the website, then the concept is fairly easy to follow.

[00:21:01] Nathan Wrigley: And if, you are familiar with, Gutenberg, hopefully most of the audience at this point are, it is basically a series of blocks with children in it, and the children are either images. Or videos or in the case of the modular one, these sort of containers which wrap around those images. So you, you go into the blog post, let's go with that example.

And you drag, you, you invoke the image, sorry, you invoke the inserter where all the blocks live, the paragraph, the headings and all of that. But there's a whole section of these, what is it, three, six, about 10 or so blocks that you've got. You drag those in and then the minute you drag those in, it begins asking you questions.

there's like a. A wizard to go through. Okay. So you've dragged in the, I don't know, the gr the grid gallery then where, what images do you wanna put in? And you select them from the media library and you're off to the races. So it's bespoke blocks, which are the parents, and then the image is all sit inside it as children.

And so if you wanna reposition them, you just drag them, move them up, move them down, and so on and so forth. Just as you would do in Gutenberg. But you are not using, you're not using core. The core image block. And why was that? Why did you decide to, I know the reason, but tell us the reason why you decided not to go with the core image block.

[00:22:13] Michael Campanella: So I played around with a lot of different configurations. the original version of, I think Masonry was the first one that, was built. The original version of that actually had no inner blocks. It was just everything was contained

[00:22:26] Nathan Wrigley: Oh, just in the block itself, just flat

[00:22:29] Michael Campanella: And then you would open, there would be like an edit button, which you could hit and it would open a window and you could rearrange things and then save it.

But that kind of just felt so basic. So when I started to build the Grid Gallery, I. Challenged myself to let me try and do this with within our blocks and the, first attempt was to use the core blocks, but there I had a tough time hiding certain settings that I didn't want accessible.

And like for example, one thing is that the core image blocks have this aspect ratio picker where you can. It will take the image and it'll just crop it to an aspect ratio. And I want, I didn't want that there because I felt like the photographer has decided what the image is. You shouldn't take this aspect ratio and butcher it.

So my plan was that I would hide it, that when the image block was used inside my block, that was not gonna be accessible. But I had a hard time doing that and so I, started looking at creating my own block. That was ultimately, I think, a fantastic decision because it just really opened up the door to doing anything I wanted and, configuring it exactly the way I wanted it to be.

[00:23:44] Nathan Wrigley: So they appear in the block editor, just like an image block, it's got the little icon, it gets nested underneath the parent container, whichever of your blocks that you've dropped in. But it is one of your bespoke blocks. And, each time you go into it, there's a, as a result, you've been able to leverage a.

The block editor to add a bunch of settings into that. So depending on which gallery or we'll go with gallery. I suppose the only one that's not called galleries before and after. But when you drop that in, you can either change the settings on the image block itself or where most of the fun lies, I think is probably going into the parent container, the gallery, the grid gallery, the Carousel Gallery, the Justified Gallery.

That's where most of the settings are. We are never gonna cover all of the settings. Just to say that you can imagine the kind of fun stuff that you would want to do. So you might wanna put a border around each of the images. You might wanna add some border radius, you might wanna change the background, color of the, the container that the images are sitting in and so on.

All of that. Can be done, but there's a bunch of interesting stuff that you've built in terms of, taxonomy and filtering and also being able to sell things, and all of that. So let's pick out the, let's do the taxonomy bit first. What have you built there?

[00:25:01] Michael Campanella: Yeah. the main, the three. Principle galleries, which are grid justified, or four principle galleries, sorry, is a grid, justified masonry and video

[00:25:13] Nathan Wrigley: Yeah. Video. Yeah. Yeah.

[00:25:13] Michael Campanella: Those are all filterable. So you have a setting to enable gallery filtering on the parent block. Once you've turned that on, you have a little input that allows you to enter keywords.

So you just basically enter your keywords separated by commas. And once you've done that, you can go on the children blocks and they will have a, select input where you can just select one of those keywords and apply it to the image

[00:25:39] Nathan Wrigley: It is really elegantly done that I, don't know if you like you because you built it, you're probably unaware of how elegant that is. It's really elegant. So on the parent container, you just type in a list of comm separated words, and as you are typing them in, they appear above the gallery as buttons.

So if you start to type in, I don't know, horses. And then put a comma and then type in polar bears and then put a comma. These become, these immediately in the block editor appear as filters, and then you go into the individual image and say, oh, this is a polar bear. This is a horse. And on and on you go.

so there's just almost no work required. It is beautifully done, I gotta say. That's, that was clever. I think you've done that

[00:26:23] Michael Campanella: No thank you. It's I put a lot of effort into it and that was always one of the big features that, right from the start, I knew like the galleries have to have this gallery filtering. Ability because it just makes them so much more useful that, if you wanna showcase your work and your work is, very broad, then having the ability to let people sort out a certain thing, sport or fashion

[00:26:48] Nathan Wrigley: Yeah, but I, don't know. I just think the implementation of it is so straightforward. you add a com comma separated list and you're done, basically, and then just go and decide which images are gonna, fit under the, it. it's just nice seeing it happen in real time as opposed to, okay, what are my categories?

Save that somewhere else. Then go back to this thing and apply the filters to the individual images. It's all happening in the same interface, and not only that, you get to see it happening. right in front of your eyes, which is really, cool. So that was the filtering. what else was in there that you thought

[00:27:20] Michael Campanella: the o the other big one is the WooCommerce integration. and that's works fairly similarly where on the parents, block you enable WooCommerce integration. And once you have done that on the individual image blocks or video blocks, you can link them to a product in a WooCommerce store. So you have to have the products already made on your site, but then you can just search for the product, whatever it is, and link that image to the product

[00:27:49] Nathan Wrigley: So you might, for example, have, I don't know, a four image, $50 or something like that as a WooCommerce product. You've created that in WooCommerce, and then you just invoke, I want WooCommerce available for every one of these images. And then you just go through one at a time and say, that's the A four and that's the A four and that's the A four.

And it's not like one size fits all. Like in a gallery you can have some that you sell and some that you don't. Or at least that's what I took from it. You, don't have to sell them all. So half of them could be, I dunno, just there as a,

yeah. Just images. But the others are available to, to download.

And presumably when you click the little cart icon, which either appears on hover, depending on how you got it set up, or it's there all the time, then it takes you off to the WooCommerce product

[00:28:31] Michael Campanella: Yeah, it'll add it to, to your cart

[00:28:34] Nathan Wrigley: Yeah. That's really neat. Okay. anything else in the settings for those blocks that you think was

[00:28:40] Michael Campanella: then the other big one is the, image downloads, I

[00:28:43] Nathan Wrigley: Oh yeah. Nice.

[00:28:45] Michael Campanella: giving, the ability, if you just, maybe you, shot an event for someone and, you, you wanna let them just download the site, whatever they want. From your website.

So it's really easy to just enable image downloads. And then the image blocks get a little download icon next to 'em that can, you can also toggle if you wanna display it always or display it on hover and, you just click it and you download the, the original source.

[00:29:11] Nathan Wrigley: Is it possible? I didn't see this, so this is me just pontificating, is it possible to download all, so let's say

[00:29:18] Michael Campanella: no, not, not at the moment. That's, a good, 1.5 feature,

[00:29:25] Nathan Wrigley: Yeah, I was just thinking I dunno if, you had have been my photographer at my wedding, for example, I think it's highly likely that whatever the heck you'd clicked. I want 'em all and then

[00:29:36] Michael Campanella: Yeah.

[00:29:37] Nathan Wrigley: once they're on my computer, I'll decide which ones are going in the photo frame in the hall kind of thing.

But the, ability to just say, I'll have 'em all. Thank you very much.

[00:29:44] Michael Campanella: Yeah,

[00:29:45] Nathan Wrigley: But yeah, in your case, the, I guess it makes sense to have built it that way and then you can, go off in other directions. obviously, it does a whole bunch of other stuff. the sort of visual stuff on the front end, the ability to change, like I said, change the background images, put borders around them, create spacing between them, all of that kind of stuff.

The, stuff you'd expect from an image gallery, it does that. To perfection. I think, have we about covered everything, do you think We've

[00:30:16] Michael Campanella: think we, I think people have a, a good idea of

[00:30:20] Nathan Wrigley: yeah, definitely. Sadly, the audio medium is not the best for something like this. So I'm gonna encourage you one more time, if you head to, folio blocks.com.

one thing that we didn't mention, which we probably should, two things. In fact, let's first of all, tackle the, pricing. How, how much is this? Do you have a free version? Is it paid only? And, tell us about your, plans caveat mTOR, they may change, they may go up, they may go down.

[00:30:47] Michael Campanella: So, there is right now a, a free version available in the, the WordPress plugin repository. And that basically is all of the blocks, with the exception of the modular gallery,

[00:31:00] Nathan Wrigley: that one?

[00:31:00] Michael Campanella: only available in, the paid one. and, but. A lot of the features have been also turned off in the free version.

So the gallery filtering the, WooCommerce integration image downloads, those are all available in the, Pro version. the free version basically has the blocks and, a light box, available and then settings for responsive design. And then there is a, a perversion available, which adds the modular block and unlocks all of the features.

And it's available on a single site license for 49 99

[00:31:38] Nathan Wrigley: Yep.

[00:31:39] Michael Campanella: at the moment.

[00:31:40] Nathan Wrigley: So I've clicked on the pricing page. You've got 49.99, which is called individual. That's one site, and then it's a, per site license kind of thing. The next one is business, which is up to five sites. And then if you want six sites, you're you're going straight to agency, which is a thousand.

I love the psychology of pricing in WordPress. It's. So interesting trying to figure out what that should be. And, so one site, five sites and 1000 sites. You mentioned that you're a photographer, but one of the questions that I always like to ask of people like you is how are you intending to support this?

What is the, what's the ways that people are gonna, if they've run into a problem with it or they want to communicate with you, how, are they gonna do that? And what's your sort of turnaround time on support?

[00:32:27] Michael Campanella: so right now if, people need support, there is a support email address, for the, for the paid version and, normally answer within 24 hours. And, and then also there is the support forum on, the WordPress, plugin repository, which is available.

[00:32:49] Nathan Wrigley: nice, nice. So once again, folio blocks.com. Go check it out. You're gonna immediately pick up a, ton more than we were able to describe, but it was very nice meeting you,

[00:33:02] Michael Campanella: was

[00:33:03] Nathan Wrigley: really great product. If you're into images, it's a really in credible way of displaying them on your WordPress website.

So go check it out. Thanks Michael.

[00:33:11] Michael Campanella: Thank you, Nathan. Have a lovely day.

[00:33:14] Nathan Wrigley: Okay. That's all we've got for you today. I hope that you enjoyed that. If you did head to wpbuilds.com, leave us a comment there. We would really love it. The best way to do it probably is to go there, search for episode number 452, scroll to the bottom and leave us a comment. We would love that. I love it when I get a notification to say that a comment has popped up. It makes me very happy.

The other thing to mention, as I said, we're looking for new sponsors in 2026. Give us an email [email protected], or head to wpbuilds.com/advertise to find out more. We are a really credible way of getting your product or service out in front of a WordPress specific audience.

Okay? We'll be back on Monday live for This Week in WordPress. We'll put that out as a podcast on Tuesday, and then we'll have another podcast next Thursday. That's a bit like what you're listening to now. So I hope that you enjoyed it.

You stay safe. Have a good week. Bye-bye for now.

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Nathan Wrigley
Nathan Wrigley

Nathan writes posts and creates audio about WordPress on WP Builds and WP Tavern. He can also be found in the WP Builds Facebook group, and on Mastodon at wpbuilds.social. Feel free to donate to WP Builds to keep the lights on as well!

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