[00:00:00] Nathan Wrigley: Hello there, and welcome once again to the WP Builds podcast. You have reached episode number 406, entitled InfluenceWP's approach to WordPress community building with Ryan Logan.
It was published on Thursday, the 23rd of January, 2025. My name's Nathan Wrigley and a few bits of housekeeping just before we join Ryan for our chat.
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Okay. So what have we got for you today? Well, it's going to be an interesting episode. We're chatting with Ryan Logan, who is the founder of InfluenceWP. We hear all about Ryan's past in technology. But then we get into the motivations behind InfluenceWP. Well, what is that?
Well he's trying to solve the problem of the community? And, well, let's say the ethics behind the community. He's setting up a community where they're just going to be no equivocation about whether something that is produced is for affiliate links, or if it's for a sponsorship deal, or something like that. And so that's what he's setting up. The idea is that you'll go in there and it will foster genuine relationships.
There's a small nominal fee so that you can be a part of that community. But the deal there is that you know that the people who are in that community are in the same boat. And hopefully it will be stripped of any strangeness, which you might feel in terms of affiliate links, and whether you are being sold to ethically or not.
Anyway, Ryan's here to explain about why he set it up, and how you can become involved.
I hope. That you enjoy it. I am joined on the podcast by Ryan Logan.
Hello, Ryan.
[00:04:43] Ryan Logan: Hello, Nathan. Thanks for having me.
[00:04:45] Nathan Wrigley: You are very welcome, Ryan and I have actually used about 40 minutes of our recording time just to have a bit of a natter before, before I hit record because Ryan's gonna talk to us today about influence. WP and I have to apologize to Ryan. I had totally got the wrong end of the stick about what Ryan was doing and we'll explore that in a moment.
But having. Iron it all out and straighten me out. I think this is really interesting and I don't know of anything like this in the WordPress space. I think it boils down to things like morals and things like that, but Ryan can explain it all in a moment, but stick with us. It'll be a, an interesting episode not to do with code, more to do with community, like I say, morals, things like that.
Ryan, before we begin, can you just tell us a little bit about yourself so that we know how you have come to be on a podcast about WordPress?
[00:05:36] Ryan Logan: You bet, Nathan. So from 1997 to 2019, I worked through the information technology ranks from an IT help desk intern. Then I went on to be an interim CIO of a high frequency trading firm. Then left that went out and I formed my own IT consulting firm. And then I did that basically 'cause I wanted to work on what I wanted to work on, work with, who I wanted to work with, that sort of thing.
so I began my journey with WordPress, around 2014 when many of my IT clients. Were asking me left, and center, can you help me build a website? Can you help me build a website? And after about 10 times of saying no, I figured I was probably onto something if I stopped saying no. So I locked myself in my apartment at the time, over a weekend and taught myself.
WordPress and my WordPress agency was officially formed in 2016, and then I slowly started to phase out my IT consulting business, which I officially closed in 2019. In 2019, I also started another niche agency business specializing in building directories with WordPress. And then both agencies are alive and well today, and here we are.
[00:06:53] Nathan Wrigley: Okay. All right. That's great. Thank you. You start with WordPress at about the same time as me, and actually it sounds like you were. almost at the same time. I would say I was about 20, 1997 as well, roughly when I started with toying with the internet and things like that, Okay. Interesting.
Alright, thank you for that. so firstly, I guess the easiest thing to say is if you are confused at any point during this episode and you're not quite sure what we're talking about, go to. Influence wp. It's exactly what you'd imagine. everything's spelt in the normal way. There's no hyphens or underscores or anything influence wp.com.
Go there, pause the podcast, come back when you've figured out, what we're talking about. But, okay, so it's elevator pitch time. Ryan, just tell us roughly what it is that you are trying to achieve with influence WP.
[00:07:43] Ryan Logan: Yeah, so one of the main pillars is just. Introducing, connecting partners with consumers and, the other way around obviously, and trying to solve some problems, inconsistencies with things on the web, like deals, for example. being an affiliate partner for these, with these partnerships that imagine having a, like a top level affiliate to where you don't have to pay them out.
That sort of thing. that's like the main pillars. there's a huge push for being like non-biased. And as part of that, I have a non-A affiliation policy, which I think is unique in this space. You won't find any affiliate links anywhere on the platform. Nothing that I do, whether it's a video, a post, whatever.
there's no affiliation. There's no sponsorships. I'm not getting paid to do any of this stuff. It's just a way to put partners in front of consumers very, inexpensively and, just really build strong relationships, that can last for a long time. Conversely, if you, when you typically deal with, an affiliate situation, they just want that link.
They disappear. There's no relationship. they don't really follow with how your product evolves. They just want that initial payout and then they go about their way. So this is the kind of take affiliates, spin it on its head and do it completely different and do it better. so that's, really the
main thing.
[00:09:19] Nathan Wrigley: So there's two ends to this marketplace. There's what you've described as partners, and we'll get into that in a moment. And consumers. So let's take consumers first. 'cause that feels like the easiest one, at least for me to understand. who in this setup then is a, consumer. What, do they look like?
What kind of people are they?
[00:09:38] Ryan Logan: So this could be someone that's, building a website for the first time. This could even be, an agency. Anybody that's basically involved in WordPress could be a consumer. they come in, they're looking for exclusive deals, trusted deals. we can get into that. Maybe they want to enter some giveaways.
maybe they wanna be part of a community, which I'll be looking to spin up if we get enough traction with this. things like that. Trusted resources, trusted partners, trusted deals, trusted everything. right now there's. Consumers can go out there on the web and let's just take deals, for example.
they may run into deal sites where they're not actually given deals. They're just affiliate links that lead to a product page and there's no deal on the other side. So just trying to solve issues like that for consumers is what that looks
[00:10:34] Nathan Wrigley: broadly speaking, a consumer in this scenario then is anybody that is looking, not necessarily to buy, but buy might be a good word to adopt, looking to. Figure out some jigsaw piece of the problem. That is WordPress. If you're building a WordPress website, you might need a plugin, you might need a theme, you might need some hosting.
You might need some consultancy work. And so the people who are requiring the things, they are the consumers. That kind of adds up. And so the partners, I'm guessing are the other end of that spectrum. They're the people that are supplying the things, the hosting companies, the plugin developers, the. Theme developers and all of that have I captured that about
[00:11:14] Ryan Logan: Yeah, for, I call, I settled on the word entities, for lack of better word. I just, that's the word I came up with. But yeah. Entities are, as far as partners go, are the experts, the podcasts, communities, themes. Yeah, that sort of thing.
[00:11:31] Nathan Wrigley: Okay. And so I'm guessing that at some point in your recent past, you must have. Perceived some sort of problem, some thing that needed solving for influence, WP to exist. And maybe you could just outline what that is. What is the, what's the difficulty in using Google, for example, to, find a product that you need or asking a friend a Word camp what it is that you might need.
What is it that it yeah. Yeah. why influence wp? What's the problems that we've got?
[00:12:03] Ryan Logan: Yeah, so one of the things I mentioned was the deals. so you go to a deal website, you click on a link thinking you're gonna get 30% off. You're actually just, having an affiliate link injected into your browser. You get to the other end of that. And it is the actual vendor, but there's no deal. So that's one problem.
The other is you may find a 30% deal on one website and a 50% deal for the exact same product or service on another website. So it's confusing. It's, a inconsistency problem. And that's, part of it. And another one is, I do videos. So I've been doing videos for quite some time with my other agencies, but.
Bringing awareness to things if a new feature comes out, like I can do a video that highlights that, or I do what's called a first look video, where I'll literally spin up a product or a service for the very first time that I'm ever seeing it, and the consumer gets to see, The things that I run into, what am I seeing?
Is it all just perfect? Is there, are there some things that can be improved? And I talk on it, that also adds value to the partner where they see, Hey, maybe I could improve this onboarding. This isn't clear, obviously, to Ryan. so there's value on both sides. And then I also do what's called extended look videos where I am familiar with the product or service.
I can speak to all of its pros and cons and guide the consumer that way. Then there's gonna be tutorials. That's, the thing I'm most experienced in doing is, little video tutorials. So they'll get, exposure to things that I trust and believe in. And as part of this, I'm not sponsored.
There's no affiliates again. So there's no incentive for me to do this other than just to be honest and unbiased, and they can trust that information.
[00:13:52] Nathan Wrigley: So I, I guess the cynic in me is at this point gonna be thinking, hang on, wait a minute. what's he doing? how can Ryan afford to spend so much of his time, building up these resources, creating these deal pages and presumably finding the deal, which is the deal. And not some sort of fake deal.
Where, are you manufacturing all this time? In what I presume is an otherwise busy life. How are you, justifying this?
[00:14:23] Ryan Logan: IJI just, carve out, times in the day to, my, my clients come first, and as long as those decks are clear and I've done all that, then I carve out time where I'll just sit and influence WP and I'll do all the things that I need to do. There. and so far so good. I, love every second of influence, wp, although when it's all said and done and my time and expenses and all that are worked out, I'm probably gonna be way underwater, but I really just don't care because it's fun.
for years I've thought of how could I give back to the WordPress ecosystem that has afforded me an amazing lifestyle, and this is the best way that I know how to do that.
[00:15:06] Nathan Wrigley: So I, I guess on the same vein, and I'm, being deliberately cynical here, so I'm playing devil's advocate. What, is it? Like basically, how do we trust Ryan? there's a bunch of people who are making YouTube channels and many of them I think, very trustworthy. you look at them and they've got a heritage of doing things, and I, don't really sense that there's a, an affiliate link here, there and everywhere.
Perhaps there are buried here, there and everywhere, the videos are of high quality and so on and so forth. Why, would we wish to. Trust Ryan, as opposed to, the way that things have been done in the past, it all seems to hang together. Okay.
[00:15:46] Ryan Logan: Yeah. it's just, one of the reasons is. I am putting it out there that there's no, there's literally no affiliate links. There's no sponsorships. I am making that known upfront because that's 100% true and will always be true. These other influencers, if you will, is to say on YouTube they may be doing that exact same thing, and that's absolutely great, and I hope they do.
There's nothing wrong with affiliate links and sponsorships and things like that. It's just not the path that I've chosen here. so that's one thing. The other thing is I've started noticing, I'm not saying I caused this by any means, but I am noticing a recent shift in the way the language that people are using, that just the other day when I, when I post about deals, I say, I.
No affiliate links, no commissions, just deals. I have started to notice people using that language. Now, I'm not saying I caused it, but it wasn't there before on a U on a, there's a really popular YouTube influencer that is now using the language. I do not get any affiliate commission out of this video. I.
That was never the case on this person's videos in the past. So there is something that's changing and I don't know what's causing it, but I, love it. It's, something's changing.
[00:17:08] Nathan Wrigley: So if we were to, then let's just make the assumption and in the conversation that we had before, I have no spidey sense. alarming me to the fact that Ryan is not to be trusted. Let's just make that clear. this is basically then gonna be like a hobby of yours. For the, rest of time or do you have plans at some point now?
You said no affiliate links, you said no sponsorships. They seem to be the sort of typical avenues for monetizing something like that so that if you want to make this full time, obviously you, like everybody else, need to put food on the table, will it always stay a hobby or are there ways that you can imagine which feel, I don't know, like an ethical way of doing it that you can monetize, which don't step on the, toes of being unethical.
[00:17:56] Ryan Logan: Yeah. to clarify the sponsorships piece, what I mean by that is, people are not paying me to do the videos. They're not paying me to post on social media, things like that. Their 1000% could be, the sponsorships, like whether it's in a newsletter or, Sponsoring some sort of a program that's got a good initiative, that's absolutely fine.
I'm just trying to make it clear that I am not being paid and therefore biased about what I am covering. that's what I mean by
that part.
[00:18:31] Nathan Wrigley: Yeah, that's in a sense, that's the way that we run this podcast. We have a bunch of sponsors, but it doesn't, lead to sponsored content. and it doesn't, that's just not the way that we do it. we will use, tracking links because they, the companies in question want to know.
The value of what it is that we provide, but they're not affiliate links. I don't get a kickback off the back of those. They are, they've got UTM parameters and so the, companies involved can see what's going on.
[00:19:02] Ryan Logan: No.
[00:19:03] Nathan Wrigley: the, yeah, but that kind of, that is nice in a way because the companies themselves get to associate themselves with something which they feel is worthy.
and in this case we're talking about my podcast, but it feels like that's the same model you would apply to yourself here. if. The, if the initiative, if influence, WP took off and people viewed it as a, place to go, a reliable source of trusted information, a good place to find deals and so on, then the sponsors might want to align themselves with you because, I don't know, it's just a good place to inhabit and eyeballs are going end up over there and it's got that sort of moral fiber to it as well.
[00:19:44] Ryan Logan: Yeah, that's absolutely, a thought for the future. I've been approached already actually, even though we just got started. Excuse me. so that's, probably gonna come eventually. and like you, there are some instances where I. The links look like they are affiliate links, but that's literally just for tracking.
I hate that's even in there just because I don't want people to question me. Again, nothing wrong with doing it. I have no problem with it. It's just the way that I've chose to run this particular business.
[00:20:16] Nathan Wrigley: So are you on the lookout at the moment then? 'cause we, the consumer end is gonna fill your funnel up. By itself. The, idea is that presumably the, consumers find you organically or through podcasts like this. I'm guessing it's the, partner end that you are concerned about more at the moment is onboarding partners.
And I don't know if you are doing that yourself. In other words, if you are going out and exploring companies, doing some legwork to figure out who you think would fit, or if you are open to people coming to you and you can begin that conversation. Is it a bit of both? Is it one, is it the
[00:20:51] Ryan Logan: Yeah, it's, a bit of both.
[00:20:53] Nathan Wrigley: Okay.
[00:20:54] Ryan Logan: it's mostly right now I am doing the outreach. I have, I'll say like a, I have about a hundred partners already that are not part of Influence wp. So those are the people that I'm. Reaching out to first asking their permission to be, can we include your exclusive deal with this project as well?
Do you wanna be a partner rather than just be going out there and assuming they wanna be a part and giving their discount to the world. I. while I'm on that topic, I, so we don't forget to say it, the deals are behind, behind a paywall. So that is one of the things that is extreme, extremely enticing to partners, and it's part of the reason why the consumer side of things has a charge, because there has to be that paywall aspect.
otherwise the consumer thing, may be a free endeavor, in the future. but right now partners really love that the deal is locked behind a paywall because part of that is I'm asking them to give me the best deal that they can, that's at least equal to what they're giving other people.
They're not asking for special treatment. so as part of that too, because I'm not asking for affiliate commissions on top of everything else, I'm saying, Hey, can you give me an extra, give us an extra 10% discount knowing that, can you give it an extra 20? And it seems to be really
working.
[00:22:22] Nathan Wrigley: Oh, that's interesting. And I hadn't picked up on the paywall bit, so just tell me about that. Have you fixed, your, so are you basically trying to promote a, gated community if you like, where people who are in the WordPress space who are partners I. I'm guessing it's the partners is free, but the, consumers, they're the people that are behind this paywall.
just explain that to us. Have you fixed yourself on a price and is it basically a gated community for things like, I don't know, trusted reviews and deals and things like that?
[00:22:54] Ryan Logan: Yeah, the partners, the partner, the, my main thing is if you go to the partners page, influence wp.com/partners. The main thing that I'm trying to drive home is I want it to be a hundred percent free for the partners and I, make it so it's pretty much, they can't say no, right? It doesn't cost them anything in the end.
as long as they're already offering discounts, right? That this doesn't cost 'em anything extra. and they get all of the perks, right? But I also say, Hey, if you can't do the deal, that's absolutely fine. Here is a stupid low cost. For what I'm doing, and they can sign up and they effectively become a consumer too.
They have access to the giveaways, they have access to the deals. They're, they are a member as well at that point. The consumer side of thing has a also a ridiculously low cost, and the main reason for that is because of the gated deals. it all works together. that's the only reason literally that cost is even there, is to protect those deals behind a
paywall.
[00:23:56] Nathan Wrigley: and do you know what that cost is yet or are you
[00:23:58] Ryan Logan: Oh, yeah. Yeah. if you go to influence wp.com/membership, it's $6 a year, so we're talking 50
cents a month.
[00:24:07] Nathan Wrigley: Oh, okay. It's really a nominal, it's like the cost of a half decent coffee these days kind of thing. I
[00:24:13] Ryan Logan: that's per the whole year
though.
[00:24:15] Nathan Wrigley: Yeah, that's what I mean.
[00:24:16] Ryan Logan: Yeah. Yeah. So it's just,
it's, It's the gated,
[00:24:19] Nathan Wrigley: nominal, isn't it? It's you are really gatekeeping in the most modest
[00:24:24] Ryan Logan: it's really like maybe covering 10% of the time I put into this.
[00:24:29] Nathan Wrigley: Okay.
[00:24:30] Ryan Logan: it's not a get rich scheme
or anything
[00:24:33] Nathan Wrigley: But it's that interesting metric about whether somebody is serious, and I guess the hosting companies like that, if somebody is prepared to open their wallet, it doesn't matter how small the opening of the wallet is. It, definitely is. Different than if somebody just signed up for free, and auto-filled the form out with their password manager or what have you.
This is okay, I've gotta go through the
extra I gotta fill in my credit card details and honor something? Okay.
[00:25:01] Ryan Logan: Yeah, and like I said, if you're a partner, you get automatically granted this membership and you can take, so the community's gonna take a lot of time. It's gonna have a cost for the platform, obviously. the giveaways take a lot of time to do, working with partners to come up with those gateways and running them.
putting all the deals out there takes a lot of time. so it's asking very little, and it's just, like you said, weeding out the tire kickers that may come and go. It's like, you to
stay,
[00:25:32] Nathan Wrigley: Yeah. Yeah. Now at the top of this podcast, I mentioned that you were, you've got this, I'm gonna call it a manifesto, whereby you are going to police. This whole endeavor and that police may be a very strong word, but you get the point. you've got some intuitions about the kind of things that you would like to include, but also presumably that means there's gonna be e exclusions.
Do you wanna just run by us a little bit of that kind of moral background, if you like, or the manifesto? Just tell us some of the things that are gonna cause you to include partners or exclude partners. I dunno how much you want to go into that, but there's something
of, of importance
[00:26:11] Ryan Logan: we've touched, on some of it, and that's the affiliation, part of it. And just being by not having that, having a stronger relationship where I care how you, your company, your product evolves. I'm not looking for the affiliate link and then disappearing. So that is a huge thing with me is.
The relationship piece, it's quality versus quantity in this case. And, that's huge. And just having communicate constant, communi, I shouldn't say constant, but communication, regular communication, I've signed up as an affiliate in the past. A lot of us have, and you don't really have, you really don't follow the companies very closely.
You get that link and you paste it somewhere and then off you go, that's not what I want to do here. So that's a big part of it. by having that con, that communication, we, can, they can shoot me notes anytime they want and say, Hey Ryan, we just did this. can you check it out and maybe speak to it?
Or I can feel comfortable reaching out to them and, what do you think about this endeavor? just having that relationship is probably just the biggest piece of the manifesto and. Not doing shady stuff, like offering a deal, let's say, let's just call it 30%. and then I send consumers your way and they're expecting that 30%.
They go to your pricing page, they move away from the pricing page, and you throw a popup up that says, we're gonna give you 50% that nullifies the partnership. So that's what I would call not a good practice. that's a quick way to, to. Damage things.
[00:27:53] Nathan Wrigley: So are you then willing to, if, it turns out that let's say you've got a partner, a company, and they've partnered with you and you discover that something has gone on, that maybe you find a little bit shady, I think that was the word you used. Are you willing to. I don't know what, would be the, what would be the redress there?
Would you try to communicate with them to offer, get them to offer some explanation for what they're doing, sever the partnership deals that you've got with those partners and so on. Because once you've onboarded these companies and you've got your roster of partners there, you are gonna have to keep a close eye on it, I would imagine.
[00:28:32] Ryan Logan: Yeah, the hope is, and like I said, even before, influence wp, I've partnered with a lot of people and I rely a bit on self, reporting like, Hey, Ryan, I ran across this deal. It's not what you said. I will then go to the partners and I'll say, this is what we've experienced. Some, in some cases it's, completely an accident.
the coupon code got erased somehow, or I've ran across that. It's sometimes it's not malicious, and I like to reach out to them and just give them, I. The facts, this is what we're experiencing. do you have any comments like, can we fix this? And there's typically a dialogue that goes, a few emails are exchanged and a lot of times it gets fixed.
say more often than not it gets fixed. And, it's how it's gone.
[00:29:18] Nathan Wrigley: And so when did you actually start all this? Business then. So we're, recording this in really towards the very, very end of 2024. How long have you been mulling this over and when did you actually kinda launch it and if, if there's any sort of intel in dates in the future that are gonna be significant for you, you give us an idea of those as well?
[00:29:41] Ryan Logan: the, funny thing is, I, I hadn't thought of it super long. I just knew that I had a specialization in building directories, and I thought, how could I give back to WordPress? And it's I could probably spin up the site and the infrastructure very, quick. That's, the easy part.
w. When I started laying all out the wording and stuff like that, that I'm still working, workshopping as this all happened right before, as we all know, in WordPress and some things happened
and a little bit of drama, if you call it, I call it. And I thought. Oh no. what am I doing?
This was the worst possible time to do this, and I almost stopped. I almost stopped right then and there. And, I'm glad I pushed through, but I thought, no, like this, could help like, somehow pushed through some things. like WordPress needs it now more than ever. Like you can't. Not do it now, at that particular time, the word WordPress was, a little bit sour for people.
So here's this guy trying to amplify entities in the WordPress space. So I'm not really down with that right now.
[00:31:00] Nathan Wrigley: I guess some people, again, just putting my sort of cynical hat on, I do apologize, but you know how it goes. some people are gonna say, You can't include everybody and do this on a sort of hobby basis or because there's just gonna be too many people. How are you gonna cope with the companies that are, I don't know, full beneath the expectation that you've got for what's normal, but probably are still, you could regard them as an ethical company.
They're not doing anything unethical, but they might fall over some trip wise that you've got. are you prepared to feel a little bit of. Difficulty. Should we say a little bit of, oh, I don't know, controversy, because it feels like you could get yourself into a little bit with this.
[00:31:47] Ryan Logan: that simple answer for that one. I, because I'm not getting paid by these people. If, it's like the deals. let's talk about it. If, there's, if you go away, it's not gonna impact my world whatsoever. if you're not on the up and up. I don't have a sponsorship to worry.
I guess I could have a sponsorship in the future to worry about, but, I'm at a point where, influence, WP does not pay my bills in any way. I just, I would err on the side of being ethical and stick to my morals and what I believe in, and I, if that means severing a thousand dollars or whatever, you wanna call it, sponsorship, I wouldn't hesitate at
[00:32:32] Nathan Wrigley: Mm. Nice.
[00:32:33] Ryan Logan: Um,
[00:32:34] Nathan Wrigley: okay, I think I've probably gone through the, list of questions that I want to ask. Is there anything that I missed? Ryan, did you think there was some hot topic that you wanted to get across that we missed out?
[00:32:43] Ryan Logan: I think I'm looking at my list too, what I wanted to talk. I think that, the last piece, I think is the collaboration piece.
[00:32:51] Nathan Wrigley: Oh, okay. Yeah.
[00:32:52] Ryan Logan: I am 1000% open to letting other people be a part of this in any way that they want. I'll just throw out one random example that I always use. I. I don't know how to do podcasts.
I, I'm very interested in it,
but I
[00:33:08] Nathan Wrigley: I'm not sure that I'm that good at it either. In all honesty.
[00:33:12] Ryan Logan: No, you're great at it. It is just one example, I'm throwing this out there. If someone said, Ryan, Hey, let's do a podcast for Influence WP down the road, I would literally just say, run with it. If you can get sponsorships, you can have. 100% of the proceeds you do that, bring me on once in a while if you want.
we'll update people. What's going on? I am completely open to stuff like that. and any other ideas people can come up with.
[00:33:40] Nathan Wrigley: So
[00:33:41] Ryan Logan: see this about being more than just about me, is what I'm
[00:33:43] Nathan Wrigley: Yeah, there, there's sort of four pieces. There's four angles here, isn't there? There's you, Ryan, and I guess people have got to trust Ryan for the whole enterprise to work. So that's the fulcrum of everything. If that piece is missing, the whole thing is dead in the water because, if Ryan is not trustworthy, why would we trust the website?
But then you've got partners beyond that. You've got, collaborators, as well. And then you've just highlighted a sort of fourth one if you like, which is just people who wanna be involved, who want to share in the journey, maybe help you create content, that could go inside of the platform and what have you.
So the endeavor then really is to have a full on community of people, hopefully doing things in an honorable, trustworthy, moral way. I. How long are you gonna give it before you say, okay, I call time on this, what's the metric for success for you? Is there a threshold of, I know people that you want on the platform, partners that you want, finance that you want?
How, will that look like? Are you gonna give yourself a year, two years, six months? What?
[00:34:53] Ryan Logan: honestly, I have not thought about it. I'm just, I'm just enjoying it right now and it's fun for me and as long as it's fun for me and I'm helping people, I do not see an end to it ever.
[00:35:04] Nathan Wrigley: Yeah,
[00:35:05] Ryan Logan: once it stops being fun and I feel like I'm not really making a difference, then it's time to, to think about things differently.
but
yeah, like I said,
[00:35:15] Nathan Wrigley: no, that's a good answer. the, a parallel that I can share with you from my life is that I, I did this podcast for that very reason. I was working with clients and then just decided that I dunno. I just quite fancied it and, I just did it because it was enjoyable. And then very slowly over time, it became what I did.
But there was no point that I was staring at in the future thinking, okay, if it's not done this by then I'm gonna hang the. hang the whole thing up and forget about it. I just thought, I'll do it next week if I'm enjoying it next week, and then I'll do another one, and then another, I just kept going so I can identify with that.
it, yeah, I can see why that might be a, good strategy. Just see how it goes week by week, hour by hour, and
[00:35:58] Ryan Logan: Yeah, any of any financial stuff is just icing on the cake. It's not, a driver at all. Period.
Yeah.
[00:36:06] Nathan Wrigley: so once more, the URL go to [email protected]. Go and check it out. and then Ryan, where are the variety of different places that we can get in touch with you? I'm guessing we can do that from the website, but are there any places that you typically hang out which are a nice short circuit for getting in touch with you?
[00:36:23] Ryan Logan: If you just go to the website, influence wp.com, jump down into the footer or go to the contact page, you can find, there's a YouTube channel. If you wanna see any of the videos that I'm doing, you can find me on Twitter, x blue sky, and then there's a Facebook page too. But those first three are the, main, places.
[00:36:42] Nathan Wrigley: Okay, perfect. In which case I will link to those in the show notes for this podcast. But, yeah, Ryan Logan, thank you so much for chatting to me today and every success with Influence, wp, I hope it takes off.
[00:36:54] Ryan Logan: Thank you Nathan. Appreciate the platform.
[00:36:56] Nathan Wrigley: Well, I hope that you enjoyed that. Fascinating conversation with Ryan from InfluenceWP.
As I said at the top of the show, if you're interested in leaving a comment about that, please do it on the wpbuilds.com website. Search for episode number 406, and leave us a comment there. Whether or not that's a comment, which you want me to put forward to Ryan. Or just a comment about the podcast in general. I would love to hear from you.
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Okay. That's all we've got time for. Don't forget, we'll be back live, This Week in WordPress. The fabulous live show that we do with a bunch of WordPressers every Monday, 2:00 PM, UK time. Check it out at wpbuilds.com/live.
The only thing that it remains for me to do is to fade in some really dreadful, cheesy music as I always do. And say, stay safe. Have a good week. Bye-bye for now.
