Today, we’re joined by Rytis Lauris, the co-founder and CEO of Omnisend, a marketing automation platform for online businesses. We discuss the enduring effectiveness of email marketing, the importance of owning your own content, and how Omnisend integrates with WordPress and WooCommerce to provide value for online sellers. Rytis explains how email automation can drive revenue and improve customer engagement, and emphasises the need for permission-based communication and personalised messages. He also shares insights on the growing importance of SMS marketing and the role of AI technology in streamlining marketing processes. With their innovative approach to automation and targeted campaigns, Omnisend is paving the way for businesses to effectively communicate with their customers and boost their online sales.
On the podcast today we’re straying into the world of AI. Not in the way that everybody else does, with an intelligent analysis of the use of AI and tools to make your life easier. No that’s too difficult for us. We’ve decided to pollute your podcast listening experience today with an episode made (almost) entirely with AI tools. Honestly, I’d give up here if I were you, but if you fancy a laugh, please feel free to continue. Do not write in complaining about the “hour of your life that you’re never going to get back”. We know, we had to make this thing! We input some fairly boilerplate text prompts into a variety of AI tools (you can find out which in the recording) and read out what they told us to say. No edits, no modifications, it’s exactly what the AI thought would make a good podcast. Somewhat alarmingly, they’re way better than usual (they’re not I hope, I just added that in to be self deprecating). It’s early days for AI, and so it’s somewhat expected that the output of the AI models was going to be generic, and a little over-the-top, but in some cases it’s impressive; the text often stays on-message and adds a certain je ne sais quoi.
In today’s episode, we’re talking about serverless WordPress with our guest, Carl Alexander, founder and developer of Ymir. As you will hear, Carl is very clever, and I’m out-to-sea with the topic under discussion! Carl is passionate about the concept of serverless technology, and is fully embracing it as a way to simplify server management for WordPress users. With serverless technology, Carl believes that users can upload their WordPress sites without having to worry about managing servers, updates, or security concerns. He views serverless technology as a game-changer, allowing users to focus on their content without the hassle of server management. As always, if you enjoyed the conversation leave a comment, and share it all over the place!!!
It’s the 19th episode of our “Thinking the Unthinkable” series and today’s (ambiguous) topic is… “Is 20 years too long in web tech?”. Full of our usual British cheerfulness, we are celebrating WordPress’s 20th birthday year with a title implying its potential demise. This episode is not about predicting the future of WordPress. It’s because we have never had a chat dedicated to why some web tech flourishes (as WordPress certainly did), and some die. We cover the following: The last 30 years of the web (gosh, it’s a real adult now). Is growth and demise in tech a matter of luck and unpredictable? The fundamental web languages, and how they lasted. HTML and CSS are safe, aren’t they? But… frameworks and CMS’s are vulnerable. There’s a lot more in this episode as well, so check it out…
Today on the podcast we have Leonardo Losoviz. Leonardo is an experienced developer and the creator of the Gato GraphQL plugin for WordPress. We’ll be exploring the power of Gato GraphQL, its features, and how it could change the way we use WordPress. Leonardo highlights the power of GraphQL, a technology for retrieving data from a server. It can be used in WordPress to fetch data from the server and render HTML in the editor for interactive content creation. GraphQL offers advantages over the REST API, providing flexible querying and manipulating of data, such as retrieving metadata for personalised emails or duplicating and modifying blog posts. He also explains how his plugin builds on top of this foundation to enable WordPress to make use of this powerful technology. To help users get started and unlock the full potential of Gato GraphQL, Leonardo has created a section called “recipes” within the plugin and on the website. These pre-coded GraphQL queries serve as a learning tool, explaining how GraphQL works and providing tips for more complex tasks like translating posts. The recipes gradually increase in complexity, allowing users to grasp the full capabilities of the plugin over time. So, whether you’re a WordPress developer looking to enhance your website’s capabilities or a content creator searching for more efficient ways to manage and distribute your content, this episode is for you. Get ready to tap into the power of Gato GraphQL and unlock a new world of possibilities within WordPress.
Chopped up like you would chop up a carrot, or perhaps a turnip… but not with a knife, because we, erm… chop things up with our podcast. So, WP Builds is like a big choppy, podcasty knife with lovely hexagons.