Welcome to the last episode (sigh) in our Business Bootcamp series. Over the last year, we have been attempting to question everything we know about building WordPress sites and running a web design businesses. We looked at the entire process, from meeting our first client to helping them to support their site. We’ve tried to contrast approaches by looking at the traditional project (waterfall) where we are hired to build the finished (website) "product", and an agile approach, where we will try to use online SEO and UX data gathered, to iteratively improve the site as an ongoing collaboration with the client. Here we have set ourselves a few questions in an attempt to sum up what we have learned over this series and, more generally, our time in the website building industry. It's been a fun ride!
Welcome to the penultimate episode in our Business Bootcamp series. Usually, this is where I write... "where we relearn everything we know about building WordPress sites and running a web design business from start to finish". But if you are joining us now, you probably need to go back a year to season one! We are on Season 5, which is the last in this Bootcamp series and is about what happens after the website build. This is episode 5. Today we are talking about Future Proofing (our tech based business and maybe our clients’ sites). We're supposed to be talking about Traditional (Waterfall) v Agile, but as you'll hear we get slightly derailed and go off piste for quite a bit of the podcast, which is fun! We cover: Reduce or embrace dependencies? Should we offer long term support? What kind of efforts do we put into making sure that we're keeping our knowledge and skills up to date? Check it out...
So you're in the business of selling WordPress websites? If you are in that business, then I can guarantee you that there's more money to be made than just getting the site done and then moving on. Today it's all about the upsells that we might offer. We go through a list of things that we've tried in the past, some of which were profitable and easy to do, others of which were hard and lost us money. It's a lottery to be honest! Things that one person excels at, others might be loathed to do. Website hosting, email hosting, design, custom development, social media, content creation, SEO, optimisation... I could go on. In fact, I (we) do in the episode today. Have a listen and then head over to the post and leave us a comment.
Welcome to another in the Business Bootcamp series where we relearn everything we know about building WP sites and running a web design business from start to finish. Today we're talking about the way that hosting has changed over the years. In much the same way that you look at a website from 1999 and wonder how that was ever allowed to exist, the same is true for the technology stack that is hosting our WordPress websites. Perhaps, back in the day, you ran servers of your own in your office or house. You then likely moved to something like shared hosting and a VPS. Now we've got managed WordPress hosting companies and cloud services which allow to spin up servers in an instant with just the resources we need. Add to that the interest in headless WordPress, and well, we've got a show on our hands and plenty to talk about.
Welcome to another in the Business Bootcamp series where we relearn everything we know about building WP sites and running a web design business from start to finish. Today we are talking about 'Monitoring websites for clients'. Relationships with clients after a traditional project rarely end with the site going live. Those who take an agile approach will not have clients continuously responding to user behaviour changes. What should we be monitoring for clients? There's more to this than you might think! And we get into a lot of the tools that we've tried before to make all of this happen. There's a full list in the show notes.
With all these no code options, do you find your clients are becoming experts and no longer needing you? We try (and fail) to talk about this today and end up going on about JAMStack instead! It's a serious point though. Page Builders and Gutenberg have opened up the website creation process to a whole new audience, and it brings into question what we do as WordPress web developers / builders that make us worthwhile. What can you say to the client to make you seem like value for money in a time when 'affordability' is more important than ever, and when many of the tasks that used to be 'out of scope' for non-technical users, is not possible in an easy-to-use interface? Go listen...
Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites, and running a web design business from start to finish. We are on Season 4 which is a short season looking at training clients. Today we are talking about website documentation and support. When we hand over a website, are we obliged to support it into the future, or can we just hand it over and be done with it? If we are going to support it, is there some standard of documentation we need to provide? Paper based, videos, in-person. I suspect that we've all got different ways of handling this, so check out the podcast to see what we do. BONUS, it's a short episode and you'll be done with it in no time!
Welcome to another in the Business Bootcamp series where we relearn everything we know about building WordPress sites, and running a web design business from start to finish. We are taking contrasting approaches to getting our new businesses running and our first client’s site built. Today we're talking about what you, or don't do when handing over the site in terms of training. Do you prepare reams and reams of documents which carefully outline the ways to achieve all-the-things, and hand it to them in a big binder? Do you make videos for the client so that they can see what they need to do? Perhaps you react after the fact and wait until the client comes to you with specific queries, which you answer one at a time? Or maybe, just maybe, you don't do much at all and hope that the client figures it all out for themselves and leaves you alone to get on with the next website? Whatever it is, we'd love for you to listen to the podcast and then leave us a comment about how your process differs or aligns with ours.
So the moment has arrived. You've busted a jut and got the website finished. It's 100% ready to roll. Now what? Well, you've got to launch it and let the world see the great work that you've done! So what's involved in that? What do you typically need to do to make that happen? This is the subject that we explore on the podcast today and it's one where David and Nathan have different approaches. David is going agile and is likely to ship it as soon as the first page is ready, whereas Nathan is waiting until the entire site is completed. What steps do you need to follow on our launch checklist, and what things can go wrong?
There's a WordPress plugin solution for almost every possible scenario. Booking - done. Commerce - done. Learning management - done. Done, done and done. In fact in many cases, there's many different plugins available with slightly differing features! We're spoilt for choice frankly. By are there times when it's better for you or your client to think outside of WordPress plugins and consider a SaaS solution? That's the topic of the conversation to and we dig into situations where we're preferred non-WordPress options because it's just a better fit for the specific project / client. We chat about what we're using and when we think it's best to just confess that WordPress is not always what we want to use and that there are many superb solutions out there. We hope that you enjoy the podcast.
Welcome to another in the Business Bootcamp series where we relearn everything we know about building WP sites and running a web design business from start to finish. We are on the third episode of Season 3 where we are looking at The Technical Build. And today we are discussing 'Performance testing during the build'. Here we are primarily thinking about front and back end technical performance, but we will also touch on things related to the design technical issues too. So what things do we do to test performance and what tools have we come across to help with this vital job. Find out by listening to the podcast.
The web designer’s tech stack. We last talked about the website building platform we might use for this project. Here we are widening this and look at the basic essential hardware and software we might need to start our business. So it's all the 'stuff' that you have around you, both physical objects like a computer and a phone, as well as the software that you might be using. When you get into it, it's pretty amazing just how much stuff there is that you 'need'. Way more than I thought. It's also interesting what you don't need; either because it's not essential, or because it got replaced over time with something else. It's a fun episode, and if any of the things that we discuss resonate with you, please leave a comment on the site...