WonderSuite Series #2 – What is WonderCart, and how does it work?

[00:00:03] Nathan Wrigley: This episode of the WP Builds podcast is brought to you today by Omnisend, the top rated email and SMS marketing platform for WordPress. More than 100, 000 merchants use Omnisend every day to grow their audience and sales. Ready to start building campaigns that really sell? Find out more at www.omnisend.com.

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Hello there, it's WP Builds back for another webinar. This time we're joined by Jocelyn Hendrickson from, I was going to say Bluehost, but I don't know if it's Bluehost or if it's WonderSuite or which arm of the company you actually work for, but hello, how are you?

[00:01:12] Jocelyn Hendrickson: Hi, doing good. Yeah, it gets a little bit confusing, but Newfold, Bluehost, we're all the same.

The WonderSuite project in general.

[00:01:21] Nathan Wrigley: thank you for joining us today. Apologies for being a bit late. We had a few technical gremlins, but we're here now. if you have managed to stay in the room, thank you firstly for making the effort, knowing that we would eventually make it. If you want to share this with people, maybe, some people who, disappeared over the last moment or two, feel free.

The URL, the easiest URL is wpbuilds. com. Forward slash live. If you want to make any comments, you've got two options on that page. You can be logged into a Google account. There's YouTube comments, or you can click the little black box, which is labeled something like live chat. Actually inside the video, it's in the top right corner of the video.

If you're looking at us on Facebook, it's, there's a little step that you've got to go through WP Builds. com forward slash live will. We'll not allow that to happen. You've got to go to wave. video forward slash lives forward slash Facebook and allow Facebook to give us your avatar URL, username, that kind of thing.

So go and do that. we're going to talk today. it's the second in our suite. Of, Wondersweet videos all about Wondersweet. We started last week with Chris Miles. Chris Miles gave us an introduction into Wonderstart and how to get started with Wondersweet. It's all very complicated. Lots of things beginning with the word wonder.

but we're moving on today to help your e commerce experience with Wondercart. Just a couple of things though, if you do want to see what we produced last week, if you want to catch up on what we did. The easiest way to do that is to go to wpbuilds. com forward slash demos archive. If you go over there, you can see there's Chris, and some various other bits and pieces that we've been doing wpbuilds. com forward slash demos dash archive. That will get you to that page. And if you want to find out more about WonderSuite itself, maybe open up another tab while this is going on, head over to Bluehost. com. Forward slash WonderSuite and they've put together a real nice, easy to understand page of exactly what all the different pieces of the jigsaw puzzle of WonderSuite are.

That was quite a long introduction. Sorry, Jocelyn. That's quite all

[00:03:37] Jocelyn Hendrickson: right. There's a lot to talk about.

[00:03:39] Nathan Wrigley: Yeah, didn't mean for it to go on for quite as long as that. I'm going to hand over to Jocelyn. She's going to talk about Wondercart. Like I said, if you've got any comments, drop them in. If not, we'll just keep on trucking.

Are you ready, Jocelyn? Shall I share your screen?

[00:03:52] Jocelyn Hendrickson: Yeah, we can, share the screen. just a bit of an introduction. So I work at Bluehost Newfold and I am currently focused on commerce with. and so last week, Chris miles went over our WonderSuite. He walked through wonder start, and I believe he talked about wonder blocks.

And today I'm going to be talking about wonder cart, which is a new plugin that's available for Bluehost customers on our e commerce. on our e commerce plans. And so wonder cart, what that will allow you to do is allow us and enables merchants to create 13 different types of sales and promotions and campaigns, designed to quickly match a website style and resulting in a really professional look that keeps shoppers.

So on my screen here, I have our Bluehost plugin and I guess I'll start and just say we'll visit the site and show you that this is a commerce website that was built for demo purposes. And this was all built using wonder blocks that Chris Miles went through last week. And so

[00:05:11] Nathan Wrigley: what was that? Nope. I was just saying, that's great.

Yeah. That's perfect.

[00:05:15] Jocelyn Hendrickson: Yeah, Dave Ryan and I built this website. He also works at Blue House. I'm sure a lot of you but he does for photography, I am an artist. And so we put this website together using a combination of his photography and, my art that I have, but yeah, everything here is built using wonder blocks, using the patterns and blocks that are there.

Dave Ryan. And I think Jason was on your podcast. Yeah,

[00:05:41] Nathan Wrigley: he's been great to talk to him. Yeah,

[00:05:44] Jocelyn Hendrickson: yeah. so just wanted to give that kind of a start as like, All built using the, using that and I built this commerce website again, like I said, using my art and Dave's photography and, WooCommerce is incredibly powerful, but it's not always the easiest when it comes to figuring out how to really set things up.

There are a vast majority of the plugins out there like they're tailored to one single use case, right? if I want to enable, buy one, get one campaign, for example, I need to have a plugin for that. Or if I need frequently bought together, I need a separate plugin for that. And there are some that have quite a few that are all put together, but by and large, there You really have to have one plugin for each use case that you're gearing towards.

So what we've done is we've taken a look at some of the most common types of sales and promotions that merchants use, just like those baseline, like these are the things that you need to successfully run a store. and we've put them together. There's probably, we took 10 different plugins from the youth team, right?

So we own the youth team and we took. 10 of their most popular plugins and some of the use cases and learnings they have had from them to create one single plugin called wonder cart, which can be found in the Bluehost plugin under your store and sales and discounts. And there are currently 11 different types, 13, 11 to 13

[00:07:36] Nathan Wrigley: different.

Yeah, that's right. You got it. Yeah.

[00:07:39] Jocelyn Hendrickson: 13 different types of sales and campaigns that merchants can build using wonder cart that are available here. it's designed to match the website style. Like I said before, and really pulls from the styles that you have and your color scheme and the fonts that you're using on your site to make a really cohesive campaign.

[00:08:03] Nathan Wrigley: So I'm just going to name those. Cause I think that's probably worth doing. I know you're probably going to go through them one at a time, but right at the outset. So we've got, frequently bought together speaks for itself, upsell modal again, probably speaks for itself. Three by two. Is that just a layout or is that, what is that?

What's that one? Yeah.

[00:08:22] Jocelyn Hendrickson: So that one is, you're offering a reward for buying three items, but you're paying for two. So it's really like a buy two, get one free. But the reason that it's like. Three by two is because of the customizations. It's not necessarily like the, three by two. It may be buy two, get the third half off.

Okay. Or buy two of this category. Get something free of a different

[00:08:43] Nathan Wrigley: category. you can fiddle that how you like. Yeah. So buy three, get something kind of thing. Yep. Or rather buy two, get something. then you've got buy x, get Y. Okay. Brilliant. B O G O. It's funny. We don't use that term in the UK.

We say buy one, get one free. but I guess that's the same thing. Buy one, get one is probably the same thing. quantity discount, category discount, discounts on all products, cart discount, last deal. Gift product in cart, upsell in thank you page, and free shipping. So it really does run the gamut of everything, doesn't it?

More or less all the bases are covered for any kind of store that you could imagine. That's great. Okay, sorry to interrupt there. I just thought it was worth pointing out what they all were.

[00:09:29] Jocelyn Hendrickson: No, that's, great. And yeah, like you said, so it's interesting when you're trying to solve for merchants and when you're trying to solve, for what is it that merchants need?

Because there's so many different types of shops that are out there, right? One shop could be selling, art or photography. Another shop, next shop that you go to, you might be looking at clothes. The next shop might be classes or courses. and so finding solutions for merchants, I think can be really difficult because it's not one size fits all, but one of the things that is, I think is.

Sales and promotions, right? that's a bloodline for a merchant. Every, everybody needs sales and promotions regardless of what it is that you're selling online.

[00:10:14] Nathan Wrigley: So again, just to be clear, because Bluehost or Newfold acquired Yith. Yes. If you're new to the WordPress space, you have been around for ages, in the WooCommerce space, bringing all sorts of extensions to extend what WooCommerce can do, and they're required by new fold.

I'm going to pluck a number out of thin air about two years ago, 18 months, two years, something like that. And now you've picked the 13, well, let's say most popular or very popular, extensions and you've rolled them all into this one thing, which is called a wonder cart. And if you're on the Bluehost wonder cart plan, all of them come your way.

You don't have to pick one and be upsold to the others. You just get all 13 right out of the bat.

[00:11:01] Jocelyn Hendrickson: Yeah, that's correct. And I would, correct it a little bit. It's not necessarily their most popular extension. I was trying to figure out how to say that. Yeah, their most popular extensions for like sales and promotions, right?

Like the ones that would fit the most use cases without being niche or it only targets a certain. Segment of customers. Yeah. so yeah, that's correct. And if you have one of our online store plans, you get all of these campaigns plus there's, with our store plans, there's also six other gets plugins that also come in free.

So like booking and appointments, gift cards, wishlists, customized account page. so those all come with the online store plans as well when you sign up. So they're a little bit separate than wonder cart, but they're, yeah, because we work with, yes, they're able to, We're able to work with them and bring the best of their world and all of their learnings that they've had in the WooCommerce space over, the ages that they've been around, to help us build those out.

So

[00:12:00] Nathan Wrigley: I guess one of the nice things is because you're buying, one thing made by one vendor, at least, these 13 things plus the other yith things, they're going to interoperate well because they're built to work with one another. So you're not dealing with two or three different.

Developers and vendors. It's just one. So that's quite nice. Yeah. Sorry carry on No,

[00:12:21] Jocelyn Hendrickson: that's quite all right and it's a really good point because that's something that we've seen a lot with merchants is When they're like I mentioned before if you want to have a buy one get one promotion or the cart discount or free gift in cart.

You typically have to have multiple plugins and those typically come from different developers. they're all paid solutions, right? So you're not only stacking up your costs, but you're also stacking up. Your time, your compatibility conflicts, potential. And that's one of our, one of our big goals with WonderSuite and the tools that we're building is the interoperability and ensuring that everything that we put out there is going to work really cohesively with your website.

And there's not the conflicts that come by having so many different plugins. And we all know there's. Thousands of plugins out there and as a host like we can't sit and test every single plugin For every single release of every single thing that we do, it's just that's impossible.

Yeah

[00:13:21] Nathan Wrigley: Sure anybody good point. Good point. Thank you

[00:13:24] Jocelyn Hendrickson: Yep. using the single integrated tool really reduces the likelihood of errors that may occur when you're managing promotions. or if one developer updates their plugin, and it does not operate well with your site as well.

there's a lot of risks that happen using, a lot of different ones. I just think that, highlighting WonderCart, on the one plugin for an entire podcast is. There's a lot there, but I think it's really powerful because sales and promotions, they're, huge for merchants, right?

They're not just about driving the transactions. and having your revenue increased your sales and revenue, but it's really about survival in the competitive e commerce landscape, but sales really do is they'll attract new customers for your. They help to generate more transactions and just increase the overall financial health of your business.

So I think that, promotions just are a huge area that all merchants, anybody that's wanting to have a thriving e commerce website really needs to create a strategy for themselves for cross sell, upsell, sales, promotions, getting themselves a calendar. And really just having a plan for how they're going to attract and retain customers, clear out their inventory, manage stock, building their brand and awareness through promotions.

And again, like I said, competing in such a saturated competitive market. Yeah.

[00:14:57] Nathan Wrigley: And also, increasingly things like black Friday, obviously Christmas was always a thing, but we've just been through the black Friday thing. And just having a. Having a set of tools that you know are going to function together during that period of time is pretty crucial if you want to sleep at night, you've got to have that, you've got to maintain that traffic spike and make sure that nothing collapses.

Yeah.

[00:15:20] Jocelyn Hendrickson: Yes. And I will say I have been on calls when it's like the day before black Friday or like midnight before black Friday. And everyone's gathered around a tool. Everyone's on the call and we go, okay, ready? Go press start. and you, watch as the website, not just at blue house, but for other companies I've been for, and you watch to make sure it's like going right.

And it's, there's a lot of anticipation. And the really great thing with wonder cart is that you can not only create, but you can schedule your campaigns ahead of time too. Like I could start planning my black Friday. Sales for next year today,

[00:15:53] Nathan Wrigley: somebody somewhere is doing that,

[00:15:56] Jocelyn Hendrickson: which is smart, which is really smart to have a plan for the season.

and I don't, I could go on all day long about cross sell and upsell techniques and how important having the strategy for sales and promotions are, but, really let's, I really want to dive in and do a preview of what these different promotions and campaigns are. And I don't know that we'll have.

I don't know that we'll have time to go over all of them. Let's just, let's touch on some of

[00:16:23] Nathan Wrigley: the top, tier, top items that you, think are worth highlighting in each of the different ones. And we can, let the dear listener contact support or whatever, should they have further questions?

[00:16:35] Jocelyn Hendrickson: Yep, absolutely. So we'll just go ahead and we'll start with the Frequently Bought Together campaign. Okay. so the Frequently Bought Together, it really is a way for you to drive cross on your website, you'll see this often on amazon. com where you're looking at one item and it shows other customers also bought these things, right?

Yeah, they highlight them there. and so for here, what we're just going to say, move my notebook out of the way. We'll say complete the set. So you'll give your campaign a name and you get to go through and choose if I want to show this on all products on specific products. For specific categories on my site.

Yeah. Yeah. That's neat. Totally customizable there. so I'm going to go ahead and I'm going to say, specific products. And then here, it's going to pull from your products that you have created in WooCommerce. So that's a prerequisite, I guess I should call it, is that you need to have products. To be able to have a promotion on your product.

Yeah. Okay. And so we'll say, it's not that one. We'll do the,

I can't spell on a live demo. You can never spell. So I'm going to say for this beach rocks tote, we're going to go ahead and save. So on the beach rocks tote, I want to, that's like what your trigger is. The trigger.

[00:18:08] Nathan Wrigley: I can see at the top, there's trigger configuration and customization. Okay. Got

[00:18:12] Jocelyn Hendrickson: it.

So now it's going to ask what products. Do I want to suggest so you can choose featured products, which of course you need to set up featured products in WooCommerce on the featured products. You can choose your bestseller products and those will be shown automatically here. You can choose, cross sell products.

So if you have, I have, I don't have them set up for this particular product care, but again, set up in WooCommerce, or I can choose specific products to show with this product. So you can let WooCommerce do its thing and suggest, or you can go through and. And again, completely customize those things. So I'm going to come back in and again, not be able to smell, spell correctly.

so we're going to say with that, we want to also suggest this print and this beach tote to go with the beach rocks. and you can add as many as you want, or I can remove. And I just want to say, Hey, actually just this product, it really doesn't. Really doesn't matter. but then from here, you can go through and you can choose if your products are checked by default or not, which a good, a good use case is that they are checked by default.

You can choose to show the product price, apply the discount. You don't want to apply a discount, but essentially if. purchase these, then you'll automatically have 20 percent off in your cart of these products when you add all of them to the cart.

[00:19:40] Nathan Wrigley: Oh, neat.

[00:19:41] Jocelyn Hendrickson: Yeah. You can show the full total. So you'll see here it says, 55, 98.

Maybe I need to make that a little bit bigger.

[00:19:47] Nathan Wrigley: My screen. Yeah, that's helpful. Thank you.

[00:19:53] Jocelyn Hendrickson: and then you have a button so you can say you can customize the button label and you can say don't vote for Chris Miles for president, which I thought was hilarious campaigning for government, um, by now, right?

Like you can go customize whatever it is. and then here is we're using. Not all, but some of the WordPress blocks to be able to add more details to the product information section. So you can come through and I can say, actually, I want this to be a heading and I want this to be a bold heading. Maybe I want to italicize and maybe I have, an image that I want to add in there.

You can add an image there to, to show above the products, which typically for this use case, you really wouldn't want to show an image. But yep, that's all i'm just going to put it there just so you can get the idea. We got the idea Yeah, that's

[00:20:48] Nathan Wrigley: great. Thank you. Yep,

[00:20:49] Jocelyn Hendrickson: and then you can go through and you can change the color.

So there's a few default icon and savings colors, but Maybe my background is red and red's really going to stick out like a sore thumb on my website or green is Maybe my primary color. You can change the colors. You can see the preview over here changing what those colors are going to be, on the site, which is great 'cause it's totally customizable per product, per campaign if you want to call out extra attention.

but then from here I'll just go ahead and finish and I can choose to start my campaign now. And once I hit now, it's going to be live on my site, or I can choose to schedule it out in the future. So again, maybe I want to start something for Christmas or right before Christmas as a limited time only, however the merchant wants to do it, but I'll go ahead and I will start the campaign now.

Yeah, there

[00:21:41] Nathan Wrigley: was an end date there as well, wasn't there? So if, around Black Friday, you could just stop it the day after Black Friday, that's neat. Yes,

[00:21:47] Jocelyn Hendrickson: good call out, yep, good call out. so then if I come here to my shop, and we said for the totes, That was it, yep.

[00:21:57] Nathan Wrigley: Under the beach rocks.

[00:22:00] Jocelyn Hendrickson: One of those. One of those.

One of the beach things, I think it was this one. So you'll see it's already live on my site. So it's super quick. Really fast, comes to really quick. And so then you'll see I have the 20 percent savings. And if I go into the product, if I were to go into these products themselves, this product's not on sale, it's 19.

99. If you're to buy it, itself, if I do buy now, it's going to add the products to the cart, and it's also going to go ahead and apply that discount to those additional products, saving that 20%.

[00:22:33] Nathan Wrigley: Oh, that was what the check by default means. It means that the box to add to the cart is already pre ticked.

That's neat.

[00:22:41] Jocelyn Hendrickson: Yep. Already pre ticked, which is, a really good idea for. merchants to do, right? Because it's going to increase conversion there. so yeah, so it goes ahead and it adds those and provides that sale. And then, because there are so many different types of campaigns, we've also added this banner that kind of explains to the customer why they're getting the discount because some of them might overwrite each other or they'll say, Hey, I thought that I was getting this discount, but instead, because of the rules that a merchant supplied, they might be getting something else.

But just to really make it clear as far as Why they're getting the discount that they are. So

[00:23:15] Nathan Wrigley: that you set that, didn't you complete the set was what you called that, upsell. I'm going to call it. Yeah. Okay. Got it. That's great. I should, add that took you about three, four minutes, but you were really going at like pedestrian space pace to help us through it.

That, that really would take 40 seconds, 30, 40 seconds, something. it's not long, is it? It's seconds, not minutes. Yeah.

[00:23:43] Jocelyn Hendrickson: and it depends on like how customized, like how much you want to go customize it. If you don't want to do any customizations and you're fine with out of the box and for example, we'll go through and we'll say, we're going to do a category discount and I'm going to say, we're going to do 10 percent off mugs.

Then I come through, I can select the category. We're going to say for all mugs, we've got 10 percent off. I could add more categories if I want. For the sake of here, I'm going to go ahead and do next. And then here I can set the discount. So I've got 10 percent or you can do a fixed amount. So you can say 5 off all mugs or 10%, whatever it is that you want.

again, options to show savings or not show savings. You can see that toggle on and off here. for here, enjoy a special discount, 10 percent on all items of this category. You can customize that message. Oh, pre

[00:24:40] Nathan Wrigley: filled with a, like a placeholder of. percent discount percent. So it fills that out for you need me.

Yes.

[00:24:47] Jocelyn Hendrickson: Yeah. and then you have the option to show the badge on the products as well, when it's showing in the collections and you can change that, color as well. So if you're, use my mouse, it's not scrolling on me here. Oh, it's okay.

[00:25:03] Nathan Wrigley: I have

[00:25:04] Jocelyn Hendrickson: a, I had a hair, I had a hair underneath me, but anyway, so you can choose, you can change those colors if you want.

Do next. And then here you can, which is different than the last one. You can choose whether or not you want to promote this in your shop with a pop up window, which here you can add, go in and you can add an image. So if you have like mugs that you want to say 20 percent off, or you can add a banner to your site as well.

so you can choose to have those if you want the pop up windows, you can choose which pages they're on. We can say show a call to action button, and then from here, if we wanted the call to action button, then we would want to type in mugs. And again, I said I was going to be really quick, but explaining it, it's going to take longer.

It's okay. It's still pretty quick. It's all quite, it's really all quite simple. I'm going to choose. More of a darker color. I don't think that's quite what's on my site, but it'll do for now. you could upload a background image to show here on your banner instead of having it be a solid color.

If you have confetti or mugs or, what have you, again, change the color of your texts or your text hover, but I finished it. I'm starting my campaign now. We'll go to my site. I'm going to go ahead and refresh and go to, and there's the banner. Nice. And then if we go to mugs, You've got that banner that shows here.

Yeah. 10 percent off on all those mugs.

[00:26:33] Nathan Wrigley: It just makes, if you're a store owner, obviously if you're Amazon, you've got hundreds of people doing this kind of work for you. But if you are what most users of WooCommerce are, let's be honest is, they're a smaller enterprise. This just gives you the ability to be really agile, doesn't it?

You just log in. I've got a few extra mugs lying around that I need to get rid of. Let's just create a campaign. Let's just knock 20 percent off. Let's see how it goes. A couple of days. Thanks. And you're off, aren't you? A minute later, you're done. Yeah. Yep.

[00:27:02] Jocelyn Hendrickson: Exactly that. Or maybe you have a new category that you want to highlight, right?

A new product, a new, using those with promotions, or maybe you have something seasonal that was, has 2023 printed on it. you'll see this at the stores all the time. Oh yeah. planners like 2023 planners. And right now they're like 1 because who needs a 2023 planner anymore? I, buy those for my kids for they, like when they play office, when they play office, so those seasonal stuff you can.

really clear that out and it makes it super simple and really not complex at all to be able to go ahead and manage your store in a really easy way. And, then you'll have the overview of what your campaigns are. You can come through.

[00:27:47] Nathan Wrigley: Oh, so this is a, this, we're now looking at what you just set up, those two that you just set.

Here's your dashboard if you like. Yep.

[00:27:54] Jocelyn Hendrickson: Yep. Exactly that. And then if I wanted and I said, Oh, nevermind on that 10 percent off of all my mugs, you delete it. And it's. It's going to disappear off your site just like that. that's how quickly it ends as well, which is really nice because some, I've seen some plugins where it takes.

Sometime, you can't just do it on demand. It has, it takes a while or you have to go through and clear your cash or, different things and you're still getting the sales and that's, that could be frustrating. And of course you're going to have people that are on your browser and they might have it in their cart even when it's ended and okay, that's fine.

But also the

[00:28:28] Nathan Wrigley: fact that you've got all these things rolled into one. 13 things rolled into one, plugin, but the UI is the same, right? The UX is, it's the similar experience. The buttons all look the same. So once you figured out one, I'm guessing you figured out all 13, really, you've got the, you've got the bar on the sidebar on the left, what's happening on the right, it's just, you follow through the same procedure.

Yeah, there you go. Exactly.

[00:28:53] Jocelyn Hendrickson: For all of them, you set your trigger. So this may be, I want to say.

Repainting with purchase. And then, you can say, I always want to trigger this. Or, I'm only going to give a free painting if you buy a different painting. You can choose your specific conditions. if we said, Always without it there and we'll say for this I'm going to say specific categories and I think I have yeah So we have I have a canvas painting.

So we're just gonna put it so

[00:29:23] Nathan Wrigley: you're currently using the gift in

[00:29:26] Jocelyn Hendrickson: cart. Yeah, great. Yep

[00:29:29] Nathan Wrigley: That speaks for itself. I'm guessing we know what that does. It'll look like that With confetti, which

[00:29:36] Jocelyn Hendrickson: is, and you can totally customize that too. If you wanted to change that, you can change the icon.

and what's cool about this is you can choose if I only want to say, actually only show one product or three products. I don't have three paintings on here, but you can change what you're showing to the users. And then you can also allow them to choose Oh, you can get all of these if you want.

Maybe I'm trying to clear out my inventory, pick if you want all of them, have all of them, or you get to pick. One of these two items because you purchased something qualifying. so yep. And again, it's the customization. You can change the border radius, the pop up position of where you want this to go.

Once they add the. to the cart, maybe you have a different banner, maybe you have a different pop up you don't want it to conflict with, so you can really customize that, go through and change the background colors. And again, we are pulling from the colors that are on your site that are set by default.

I was going to

[00:30:28] Nathan Wrigley: ask that. Yeah. So you're taking from the theme that you're using as the default, and then you can, you can go in your own direction if you really want to, but out of the box, it's going to be in line broadly with what you're already doing. That's nice.

[00:30:42] Jocelyn Hendrickson: Yeah, exactly. So again, starting it here.

I'm gonna refresh. And we'll say, go to my product page and I'm going to add this little forest bears painting mug that I did. And then when I go to the cart, it's going to say, Hey, good for you. You get a thing. Do you want it? and I chose to set up just the one. Yep. I want it. and then we'll just move cart and check out.

I got a 50 painting with my 13 purchase, but

[00:31:21] Nathan Wrigley: yeah, again, just novel little tricks on the little tricks to see if you can cross sell up, sell, cross promote all of the other bits and pieces on your store. So nice. Anyway, sorry, I've interrupted. I'm enjoying this. No, that's okay. That's

[00:31:35] Jocelyn Hendrickson: a good call.

And I think that each, like you really need to have a strategy because. One of the questions we get is which one do I use? What's the most popular? that depends on your goal, right? Are you trying to increase your average order value? Are you in trying to, are you trying to increase the units per transaction for your orders?

Are you trying to increase total orders? Are you trying to, what is it that you're trying to accomplish? Clearing out your inventory, clearing out your warehouse. And so I think that really by understanding what your goal is, then setting up the campaigns to accomplish that. You know what I mean?

Like you can tie those back into each other to accomplish really any of those goals. Can I

[00:32:13] Nathan Wrigley: ask you a question? Totally unrelated, but, not totally unrelated, but do you offer analytics? Is there something that comes with that to show you, okay, that campaign was a failure. Let's not run that one again, or, this is a out and out winner.

Everybody's buying from the, I don't know, the, one that you just showed, the, gifting gift product in cart. That's a real hit, but the other ones. Not so much. Do you have anything like that? Coming soon. Coming soon. Ah, there it is. So the answer is yes, but not yet.

[00:32:45] Jocelyn Hendrickson: Yeah, it's coming soon.

We're working on it. It's so that's one of the things that we, even though it's incredible. And we've combined so many of the plugins together is that. The way that they are interoperable with your site, the reports can get tricky. And so it's taken quite a bit of UX and really diving. And so it's coming soon and it'll be there and it'll be pretty robust when we have it.

And it will talk about, this campaign, you have this many impressions or, we want to show the abandoned cart with those promotions. We want to show the total sales, the total volume. So it'll be coming soon. And I'm really excited for it.

[00:33:20] Nathan Wrigley: Ready for Black Friday next year at the very least.

Yeah,

[00:33:22] Jocelyn Hendrickson: there you go. That's great. Thank you.

[00:33:24] Nathan Wrigley: Yeah. Yeah. That's a great goal. That's a great goal. Yeah. Okay. We've got time to keep going if you want. We've got another 10 or 15 minutes if you want to show us another few. That was,

[00:33:33] Jocelyn Hendrickson: great. Yeah. one thing that I will before we run out of time, there's also campaign wide settings as well that.

These, you can set them. So there are defaults, like I was mentioning before the check button has green instead of going through an each time I create a campaign and I don't want to go okay, what was my hex code again? What did I set? What is it that I like? You can set it to have your own default if you don't like the color that came there.

to match your store, for your forms or for your badges, you can choose the default position. So on those mugs, we had the 10%, but maybe I want them to actually be on my bottom left. I don't know why I would, but. Maybe that's where I want it. Maybe it overlaps too much of my image. and again, set the campaign label and cart checkout position and colors.

same with the windows, the modal windows that pop up that gift product where I had the confetti. I can change that background image or the icon to say, maybe I have something that's more customized and tailored to me that I've made because I'm a really great designer using Canva or something.

I don't know. and again, yeah, but again, you can go through and choose these and then you can also choose For the notifications, I want to hide those on specific pages. Maybe on my cart and checkout page, I want to hide the save 30 percent banner that I put off because I don't want a leaky funnel.

And I want people to stay really focused on that cart and checkout process. So I don't want to show it there. So I can add that, add those pages by default, come in here. Oh, a

[00:35:00] Nathan Wrigley: particular page. You can actually select the ones in. Oh, okay. It's not just a check for. Product pages or whatever it might be.

You can pick them one at a time. So yeah,

[00:35:08] Jocelyn Hendrickson: my account, maybe my privacy policy. Maybe that doesn't make

[00:35:10] Nathan Wrigley: sense. Yeah, it feels a bit weird being sold to on the privacy.

[00:35:14] Jocelyn Hendrickson: Exactly. So you can go through and say, I just don't show it here. Yeah, you can when you're on the product pages. You can hide, you prevent it from popping up again to keep them really focused.

And instead, maybe it's just on your homepage when they hit there. Or maybe you create a campaign that you only want on one landing page. And that's the only place that it shows to see you know, how that performs. and then you can have your display rules because again, with 13 different types of campaigns, you can go crazy and you can add.

50 of them. You don't have a limit to how many you can create, but if you don't put any rules around it, your customers are not going to be happy and they're going to have all these pop ups and all these sales. And then it's going to be counterintuitive and ineffective.

[00:35:56] Nathan Wrigley: Actually, that's a good point is that with great power comes great responsibility.

just, because you've got all this. It doesn't mean every page should be inundated with a thousand different, conflicting messages. Yeah. maybe run one or two things at the same time, because we all know what that feels like when you go to a page and it's just inundated with things which are cognitively dissonant and you Oh, I don't know what I'm supposed to do here.

So yeah. Yeah.

[00:36:23] Jocelyn Hendrickson: Yeah. or you close out of one and then you're trying to read this description and then a couple of seconds later you get another one and you're like, no, it gets, it's really frustrating and I don't, continue going to

[00:36:35] Nathan Wrigley: that's true. You lose trust, don't you? And obviously that's the main point is to gain trust and keep it.

yeah. Okay.

[00:36:43] Jocelyn Hendrickson: I would say with your, no, it's no need to be sorry. I think it's a really good topic is that I think with any of your upsell, promotions is that you really want them to be limited, targeted and. really to the point, if you have too many, like I said, users get decision fatigue, oh, I don't know what sale, or I don't know this, or I'll go over and check out the mugs, because they're 30 percent off, but the totes were 50 percent off, or buy one, get one, you really want to have them.

Be very limited. Otherwise, you're not going to know how they're performing if you have too many going at one time. I would say test them. See how one runs. Maybe max two or three at a time. free shipping added on to any... that's not... Who's going to hate free shipping? I'm not going to hate free shipping.

that's not on your face. But, if I keep having... something telling me to go to a different page, go look at a different collection. it's not going to be good for the site. yep, you, have all those settings there for your display rules that you can go configure and see how you want them to be,

[00:37:43] Nathan Wrigley: That allows you to limit the amount of exposure that somebody has. So am I getting that right? So for example, if it was a pop up or something like that, you could say only show that twice to, twice to this particular visitor. Cause obviously the second time they've dismissed it, we're pretty sure that they're not wanting to see it a third time.

I get it. Okay, great. Thank you. Yep.

[00:38:03] Jocelyn Hendrickson: Yep. Or, you have different campaigns that go and I can say, for each page only show one notification per page, please don't continue to. Show them. Oh, yeah. Maximum show three notifications per page and the time between them is three seconds or sixty seconds, whatever you want it to be.

Yeah, the time between those campaigns.

[00:38:25] Nathan Wrigley: I think people, I think users of the internet are getting more and more savvy to this kind of stuff. I think they're making decisions around the annoyance of notifications. So my intuition is dial it back not ramp it up, but I could be. I could be wrong about that.

Maybe it's just my proclivity, but it feels like beware.

[00:38:43] Jocelyn Hendrickson: Yes. I would say the only thing to ramp up is probably time between notifications. Cause you don't want to wait one second, right? Like ramp that one up, but maybe only show a couple by default. And then the top banner, there's banner display options.

So again, you can have multiple campaigns that have the top banner and you can choose to show a random banner. So you may not know what banner the customer sees. So it might be mugs are 30 percent off, or it might be the buy one, get one. If both of those are running at the same time. Okay. yep. Or you can say show the banner of the latest campaign at it.

And again, you can show, choose to hide on specific pages, hide on a product page. You can hide on mobile devices. So all those are customizable that you can put across all the campaigns. and again, not have to go and customize each and every single time. but for special, special promotions, you might want to customize them individually.

So you have both options there.

[00:39:40] Nathan Wrigley: I'm happy if you want to carry on for another five minutes or so. Sure! If not, yeah, please do. Okay, let me have a look. Quantity discount category discount. We've seen that discount. What's last deal? What's that? So the

[00:40:02] Jocelyn Hendrickson: last deal is really a urgency based sale, where you say Last chance to get 50 percent off this product.

Oh, okay. and this is going to happen when a user adds a product to the cart. so we'll just use the last

[00:40:23] Nathan Wrigley: chance. So is this, a FOMO thing? Is this a, watch out it's we're running out of stock or, time's running out type of thing. Yeah.

[00:40:32] Jocelyn Hendrickson: Okay. Let's say 50 percent off on. What are my products on notebooks?

I don't know. I set this demo site up and I reviewed the products, but now I'm like, what products did I actually do? maybe we'll say we want this to be specific categories and maybe it's not the notebooks that they chose. And so we could choose all other products. if anybody adds anything except notebooks.

[00:41:00] Nathan Wrigley: Oh, very clever. Nice. I have too many. Yeah. Yeah

[00:41:07] Jocelyn Hendrickson: a toggle on or off that's a good feature I should add that. but anyway, so they don't purchase a notebook and I want them I want to Increase my cross sell. I want to add additional items per transaction. Then we can say, cool, if they choose anything other than notebooks, then we're going to go ahead and show this campaign.

so the product,

[00:41:27] Nathan Wrigley: I get it. Oh, really? Time's running out. Okay. Interesting.

[00:41:35] Jocelyn Hendrickson: Yep. and

[00:41:38] Nathan Wrigley: we'll just say, yeah, pick a few that's nice.

[00:41:42] Jocelyn Hendrickson: Those are, and you can choose where to show. So you can show this on the cart page, the checkout or both the cart and checkout page. you can add a countdown if you want.

This offer ends in 60 seconds. This offer ends in five minutes, this off or, don't.

[00:41:58] Nathan Wrigley: Do you know how he keeps track of that? Because I hate the idea of being disingenuous. So if it is truly going to run out in 60 seconds, is there a, can you stop them coming back and clearing their cookies and having it all again?

I guess not. I

[00:42:10] Jocelyn Hendrickson: mean, I don't think that there's a way to stop that. I don't think so. Yeah. But I, don't think, especially where most users are shopping on their mobile device, they're not going to go

[00:42:19] Nathan Wrigley: and clear the cookie, I

[00:42:20] Jocelyn Hendrickson: mean, if you really want to, there's ways, of course, there's always ways, um, but yeah, save 50 percent off.

We'll say next and again, you can change where you're going to see it. All of that's going to be really same. So again, like you mentioned before, and I thought that was a really good cause once you get the hang of it, you've got it. You just, you don't want to understand maybe what the promotions are and what your goals are and when you want to, when you want to start them and your use cases for those.

Oh, wow. My header is not great. It went

[00:42:55] Nathan Wrigley: a bit weird there, didn't it? It went all left aligned. Never mind. We'll ignore that. You saw nothing.

[00:43:00] Jocelyn Hendrickson: Just kidding. Yeah. So I'm going to say, this painting, we're going to go ahead and add this to cart. And when we view the cart, uh, you'll have this last minute.

[00:43:11] Nathan Wrigley: There it is. Look, that's great. Who knows? I've no intuition as to how successful that would be, but it's worth a shot. And when the analytics come around, you will know how successful that actually was, and obviously it doesn't have to be a minute. It could be anything

[00:43:27] Jocelyn Hendrickson: or nothing, two minutes, two minutes.

I think that you would want to base that off of other analytics. what's the time, what time do my. Users usually stay on the cart

[00:43:36] Nathan Wrigley: page. Do right. Yeah.

[00:43:38] Jocelyn Hendrickson: Interesting. How long does that take? So I think that a lot of those configurations are, it's hard to say. People always ask what's the best practices.

I think it's really like shop dependent, merchant dependent and what you're selling dependent. And who your target audience is. If you're trying to sell something to, elder elderly folks, that may take them a lot longer to be on the cart page just by the nature of it, versus you're targeting teens.

they're pretty quick on their mobile phone with their GP, the Apple pay quick checkout. Yeah.

[00:44:08] Nathan Wrigley: Yeah. my my kids had accidentally buy everything cause it's just quick. Make that go away. Just if you know what I mean, I don't really read anything. I just press

[00:44:18] Jocelyn Hendrickson: the

[00:44:18] Nathan Wrigley: button, make it go away.

that's really interesting. So I've got a couple of follow up questions. Oh, one. That's before we finish. so Chris last, week was mentioning how one of the things as a hosting company, so Bluehost in this case, churn is a thing and obviously getting rid of churn is a really important part of Bluehost's business.

And so WonderSuite is a, real good endeavor on the part of Bluehost to, to keep that your products sticky. Do you have any Intel? Do you have any, even if it's anecdotal about. Wondercart and about how effective it is. have you, heard from people who have deployed it and used it?

Are they happy with it? Does it, service what they need? Is it, just give us some anecdotal data or if you've got any numbers lying around, whatever, just tell us, how it's been for your end users.

[00:45:11] Jocelyn Hendrickson: Yeah. So that's a really good question. And I would say we've had really good response to it.

it's, really quick, really easy. people really like it. I will say that, The analytics is a little bit difficult to say because we. It's not been very long since we've launched this, and for the cohort of our customers that use WooCommerce versus a standard WordPress website is a lot smaller.

I will say that the, their average order value does increase when using this. their conversions do increase and their cart abandonment does as well. Does increase as well. It's really hard to give full sets because we're still on the gathering data side of things. And what's interesting when you look at merchants and you try to say, okay, like, how are they doing?

What's their average order value is that we have some customers that. One product is 6, 000 and they make 6, 000 in a week because they have one order where another customer, they might have 500 orders in a week, but each of those orders are 15. So their average order value is 15. And then you combine those together.

Then the average order value, drops from 6, 000. And so we have, we try to look at them in different categories to see okay, categories, customers who are selling this much, here's how they're performing. so we are still gathering a lot of that, That evidence as well. And I think what makes it a little bit interesting, too, is it Also depends on what other plugins they have.

What else are they doing? what, other things do they have? So it gets, I dunno, the metrics around are so fascinating to me because there's so many different ways to look at it and different things to consider. But anyway, going back to your initial question, it does, lead to greater success.

I think most cross sell and upsell campaigns and promotions are, they're going to increase it. And with this quick and easy, this is not only is it going to increase your orders, your average order value, but it's going to give you time back. You don't have to go figure it out. It's so easy. you saw how many campaigns did we create in the 40 minutes of yeah.

And that

[00:47:09] Nathan Wrigley: was with explaining it

[00:47:11] Jocelyn Hendrickson: of just shooting back and forth. And, so I could sit down and I could schedule out all my campaigns for the next three months. and maybe in an hour's time, have them all scheduled and

[00:47:19] Nathan Wrigley: ready. Oh, yeah, that's a really good point. Yeah, especially in the run up to Christmas.

Who wants to be doing that stuff in the run up to Christmas? You got better things to do. Yeah, exactly. Jocelyn, that has been so interesting. Thank you so much. do you want to just tell us, I've got the base URL. For the WonderSuite software. So if you're interested in finding out more, then you can go there.

Bluehost. com forward slash WonderSuite. There's a really nicely put together page with all of the different component parts, because we touched on Wonderstart, which helps you set up your site. We've now touched on, Wondercart. They. They're easy to get muddled up, aren't they, depending on how you hear it.

Oh yeah, I know, all the time. Okay. so we now have touched on that and then we're going to be joined by Jocelyn again in a week's time. I'm not sure which part of the puzzle we're unpacking that time, but if you go to Bluehost. com forward slash WonderSuite, you'll be able to get the skinny on what all of the different bits and pieces are.

Is there anything you want to add to that before we, as we say in the UK, knock it on the head, finish today's episode?

[00:48:23] Jocelyn Hendrickson: just. Going on black Friday, we've got great deals going on. If you want to consider now's the best time, to check it out. And I will say, I'm just super excited that I was able to be on this episode.

And thank you so much for having me because this, this was a long time coming and the team behind it did a really good job. So it's something that we're. We're really proud of, and so I really appreciate you letting me come and highlight what we put together.

[00:48:46] Nathan Wrigley: Oh, you're so welcome. And, like I said, we'll be back this time next week doing it all again, but, looking at something different.

Although I don't know what that different is. Jocelyn Hendrickson, thank you so much for joining me today. I really appreciate it. And I'll see you in a week. Okay. Thanks. Bye. Bye. Bye.