Hello there and welcome once again to the WP Builds podcast. You've reached episode number 460, entitled turning WordPress blogs into eBooks with Naweed Chougle. It was published on Thursday, the 12th of March, 2026.
My name's Nathan Wrigley, and before we have that chat about Naweed's, lovely plugin, a few bits of housekeeping. Well, not too much in all honesty.
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Okay. What have we got for you today? Well, as I said at the top of the show today, we are talking with Naweed Chougle all about his plugin. It's called eBook Crafter, and well guess what it does? It turns your content into eBooks.
Now, it may be that you have never thought about doing this, but perhaps you or your clients have got a backlog of blog posts. Maybe you've got infographics and things like that, that you would like to repurpose in some way. eBooks are on the rise. I know it feels like eBooks have been around for a little while now, but certainly in my case, I consume everything through an ebook. I very rarely read a paper-based book anymore. And so Naweed's plugin eBook Crafter enables you to do all of that.
We get into the technology behind it. We get into the reason why he built it. What are the formats that you can export to? What can you expect from the plugin in the future?
It's all coming up next, and I hope that you enjoy it.
[00:02:55] Nathan Wrigley: I am joined on the podcast by Naweed Chougle. Hello.
[00:03:00] Naweed Chougle: Hello Nathan, and thank you for having me on this podcast.
[00:03:03] Nathan Wrigley: You are, you're so welcome. we're gonna be talking today about something I actually don't think we've talked about before. And coincidentally it's something I'm actually very passionate about and that is eBooks. I, I consume a lot of eBooks. Many, years ago, I switched from purchasing paper-based books to eBooks when it was kind of nonfiction.
If it's, sorry, if it's fiction. If it's nonfiction, I still tend to buy paper-based books. But for anything where I can read from page one to page 900 or whatever it may be, my preferred method of doing that is now an ebook. And I imagine a lot. The same is true for a lot of you. You might be doing it on a, like a Kindle or a Cobo or something like that, but equally, perhaps you're doing it on an iPad or dare I say it even on your laptop screen or something like that.
And, NWE has got a, plugin, which is very much in development, it's called ebook crafter. And, I'm gonna encourage you, dear listener, to head to this URL. If you go to ebook crafter, it's exactly as you'd imagine. There's no hyphens or anything like that. Ebook, crafter.com. Go and have a little bit of a poke around.
Pause the podcast, come back and you'll be, completely in the know as to what we're talking about today. So welcome to the podcast, new e. Thanks for joining us.
[00:04:19] Naweed Chougle: Yeah. Thank you.
[00:04:21] Nathan Wrigley: So tell us a little bit about you. Give us a bit of your background story. I know that you've been in the WordPress space for many, years, but, just tell us how it is that you came to be creating plugins and, particularly eBooks.
What's your interest there? So, yeah, it's a little moment to tell us just your backstory, but particularly about this, how you came to be WordPress related, plugin related and ebook related.
[00:04:45] Naweed Chougle: Okay, so, I discovered WordPress back in, 2011. I think it was WordPress 2.0 that I started using, and I've been building. Sites of various complexity since then. some for nonprofit, some for, complex, defense use cases. Okay.
And, I, sometime around 2015, I happened to be working for a nonprofit that was content rich in its website, and they needed a tool to create an evoke out of existing, posts, right?
Because they wanted to, spread information offline, away from screens, away from computers because, they felt that would be more immersive for the, audience, Yeah. So I, looked around to see if, there were plugins available and I found Anthologized, which was pretty good at the moment, at that time.
Okay. You could, choose which, post you want to export or custom post types and then move everything into a PDF or EOP format. But the key drawback was that you couldn't edit anything within the dashboard. And that's when I thought I needed to create something that should help users edit the content before exporting it.
Right. So, a few years passed and Anthologized unfortunately is no longer available. So that's when I decided I should jump in and create this plugin, which would be, close to the native experience. Okay. With, the block editor available for you to repurpose content. So when you click add new ebook using ebook crafter.
You'll be presented a block editor along with the settings area where you can summon posts based on categories or based on the field. You, the, text that you type in the search field. And within a few moments, you can gather several, a dozen or so. Okay. You can rearrange them using the document overview.
And you can add your own content. So let's say, you've been blogging for a while and you say, okay, next week we are gonna be looking at a new topic on WordPress security. So of course, when you are writing an ebook, there's no, next week you're gonna be evergreen in your content, right? You, so you need to edit that out.
You can do it right there within the dashboard, and it's all working. There's a demo available on the site. Okay? And although I'm starting out. the output that you'll generate is a pretty decent one in a PDF format, and I have a lot of plans to improve the, output formatting and also, increase the number of, output formats that will be available.
Right. So, yeah, that's a bit of a summary of
[00:07:53] Nathan Wrigley: Okay. No, that's, really nice. That gives me some sort of orientation. So I, guess in my situation, this is kind of really perfect because I am already a convert over to the ebook format, but it may be that people who don't have one of those. devices, they don't have an ebook. It's been a long time since they read a PDF or something like that.
what is the sort of, what, is the proposition of, turning already existing content into a different format? What, kind of an audience can you reach? In other words, that's different from people coming to your. Your website now, I guess the first one that comes to mind is just offline, right?
You don't need to be in any way, shape, or form online. You can attach it to an email or something like that, but, I'm wondering if you see if you've got, other scenarios apart from email and offline, which you might like to tell us about.
[00:08:50] Naweed Chougle: Okay. okay. over the last several years, we've been seeing a lot of discussion on, falling attention span. Okay, so, this is definitely a problem that we all need to address. People who spend a lot of time on the internet have limited attention span. So, as a business owner, you may be wondering how to catch everyone's attention quickly, but, there's also a challenge when it comes to the dopamine hits that you get constantly.
Right from, from the short form content, from the Twitter, the x posts that you see. Sometimes it's about sports. And, and then the next moment it's a lot about politics and then whatnot. So, when you have content in the ebook. format. Okay. In, in, whether it's PD, F or epub, you are ensuring that your audience, it's gonna be, a wide range.
Okay? It's not just a specific kind of audience. It could be students who need to concentrate on their study. It could be, maybe, travel enthusiasts. Follow travelers. We're looking for a travel guide, which is immersive, so you can create an ebook, which will help them, achieve a coherent experience of the entire content that you've been generating for a long time.
Okay.
[00:10:22] Nathan Wrigley: Yeah, it's kind of interesting. Again, I can really identify with that because when I sit down, one of my passions from a very early age has been reading books, just fiction, non-fiction, whatever it may be. And, and that process of sitting down and deliberately creating time. To do it is very different to my experience of sitting in front of a computer.
That is to say, I've got one objective. The objective is to get from this page to further into the book for an hour or more. and I really provide myself that time. there's no distractions, there's nothing about the, ebook, which is gonna suddenly inject an ad. I'm not gonna get some sort of incendiary piece of content about politics, which is gonna divert me away.
There's gonna be no. Popup trying to capture my email address or anything like that. And if you're not an ebook reader or not a book reader in general, it's kind of hard to understand how that can be important, but important. It is, it's just a totally different framing of the, experience of reading words.
You, you provide the space. Make sure it's not interruptible. And, I guess if you can provide your WordPress blog content in that same format, it might be that the people who engage with it have the capacity to, drill down into it a little bit more, to give it the undivided attention that we're all seeking as content creators.
[00:11:48] Naweed Chougle: yes, absolutely. Like, actually, some of the most memorable reading experiences may have come from either physical or digital books. Okay. So this is a chance for the bloggers, publishers to both the value of, their content. Okay? They can both how memorable they can make their content. So, for instance, I read a white paper from Human Made about WordPress in 2026,
[00:12:17] Nathan Wrigley: Yes, I read that as well. Yeah. yes. Yeah,
[00:12:21] Naweed Chougle: yes. So, so that's a more memorable experience. Okay. what's gonna go on in, in the, coming months. Okay. So you don't have to hop from one tab to another and, forget what happened for, because for a long time I've been wondering what can we do about all the 15 tabs that we have open in the browser?
We need a way to, assimilate everything and, come up with a more coherent experience where we don't jump from one idea to another and then forget what we are actually looking for.
[00:12:56] Nathan Wrigley: Yeah.
[00:12:56] Naweed Chougle: So this is, this, plugin hopefully should give content creators an opportunity to, create that experience for the readers.
[00:13:06] Nathan Wrigley: So. if, let's say for example, I've been, blogging, writing a blog about whatever it is that I'm interested in, and I've got, I don't know, let's, go for a hundred, blog posts or 200 blog posts or something like that. In other words, I've got this corpus of information I've already written it.
And, I've got this intuition that, okay, it would be nice to sum some of that up. Take, let's say 10 of those articles, which are related to one particular subject because my blog is wide ranging and I delve into different things that, that I'm guessing is what you are creating here. There's the capacity in the black, the back end, once the plug is in, is installed to go in and select blog posts that you've created, organize them, reorder them, or what have you.
Click publish and then out of the backend pops an ebook. Is, that the basics of what it'll do? I'm sure there's more, but is that the basics?
[00:13:59] Naweed Chougle: yes, that's, a pretty much perfect summary of the workflow. So you can summon the blog post that you need for your ebook. You don't have to call all the blog posts, you don't have to pull all of them together. So let's say you have, a series of beginner. Posts on, programming or cooking. So you will very likely have a category for that.
Okay, so let's say, something like a beginner, right? So you can specify the category beginner, and that will help you sum all the blog post. Of the beginner category. Right. And then you can expand and collapse the block post from the accordion, display that you get within the block editor and you can repurpose the content there,
[00:14:54] Nathan Wrigley: Oh, okay. Okay. So, so we've got these taxonomies. Does it work with categories as well as tags? Could I, so
for Yes, It works with tax as
Right. So hierarchical or non-hierarchical, we can pre-select the category. So let's go with your example of cooking and I click the cooking category and my 200 articles is now down to, say 15, something like that.
I've got a much smaller body of work to deal with. is, it true to say then that I can, in your interface, I can go in and edit each of those 15 pieces? Because let's say, for example, that something in one of those pieces is now a little bit out of date. And whilst that's fine on the blog, I don't want to include that in my ebook.
So can I go in, a block editor style interface and kind of amend something, delete things, add things, and so on?
[00:15:45] Naweed Chougle: Yes, absolutely you can. So, for instance, you've written an amazing article during COVID and you made a reference to being locked up at home and, trying to explore various recipes. So obviously the COVID reference may not be relevant for now in 2026, so you can go into the ebook. interface and delete the reference.
that is irrelevant. You can add something else. You can add images, you can add a quote. Okay? And,
[00:16:15] Nathan Wrigley: Yep.
[00:16:17] Naweed Chougle: when you save, the repurpose, the rewritten content for the ebook, the original blog post is going to retain its content. There's gonna be no change there, right? So the archived content will remain archived.
Okay. And, it's only the eBooks content that's gonna be changed.
[00:16:37] Nathan Wrigley: Right. Okay. Just, let's say though that I have, so this may be something that you're working on. It may be something that you've built already, but I'm just trying to imagine scenarios where I might use. To this. So let's go back to my example. I've got 15 blog posts. Is there a way that I can keep them in sync such that if I do amend the blog, post the ebook, if anybody downloads it from that moment on that it will also receive that update?
Or do I always have to go into the kind of published ebook and amend it there?
[00:17:12] Naweed Chougle: I think that's a really good point. at the moment, the copies will remain separate. Okay. So the original blog post will retain their content and. Newly added content will be saved only in the eBooks.
[00:17:28] Nathan Wrigley: Yeah, that, that is the
[00:17:29] Naweed Chougle: forward, I could perhaps, yes.
[00:17:31] Nathan Wrigley: Yeah, that the way that you've built it is in fact the best way without a doubt. I mean, that's what you want, right? You want to be able to update the content just prior to clicking publish on the ebook. But it just struck me that if you changed no content at all, and those 15 blog posts were.
Identical to what dropped into the ebook. It could be kind of interesting that when you change the blog post, anybody downloading the ebook from that moment on would also receive those updates. In other words, you don't have to change it in two places, but the way that you've built it makes the most sense.
It wouldn't, that's just how I would've expected it to be built. So I guess I'm, I guess I'm requesting a feature there.
[00:18:13] Naweed Chougle: Yes, That's a wonderful feature request, so I can probably include an option to update the blog post.
[00:18:18] Nathan Wrigley: Yes. Okay. Yeah. In the blog post itself, you could have a toggle, couldn't you update the, ebook to reflect these changes? Okay. Yeah. So how does the, output of my, let's say I've done these 15 blog posts, I've amended them in the plugins backend. I'm very happy with them. What are the, constraints on what I can.
To an ebook, because obviously on the web we've got constraints. you can add video, you can add images. There are the CSS, which is bought to play to make things go left, right? Styling. You can add drop shadows, rounded corner, all the gamut of things that you can do. What can you do in an ebook?
What kind of things can you successfully drop into an ebook, apart from just text and links?
[00:19:01] Naweed Chougle: Well, there's an allowed set of blocks that you can include. Okay. In the repurpose content, you can add an image, you can add a block code, you can add, Text a, paragraph. Okay. And, I, think, I might be forgetting it. You can add a group as well. You can, Okay. Okay. So I think there are, there's a total of, around five allowed blocks that you can add right now.
[00:19:33] Nathan Wrigley: Oh, okay.
[00:19:33] Naweed Chougle: course, but it's not possible to add, just everything like, animations and stuff
[00:19:38] Nathan Wrigley: Yeah. Yeah. How would you even do that? Yeah, maybe we'll get to that one day. I don't know. But at the moment, the, the, very much the intention of an ebook is to have none of that animation. it's to keep it simple. Text images and what have you. So, so the, plugin ships with its own suite of blocks or it, the, things that are available to it.
our text, images, you can do some alignment with, a a, group. For example, you can drop a, code block in the normal arrangement that you would expect to see, I guess, if you're opening up an ebook. Okay,
[00:20:14] Naweed Chougle: yes. And you can change the background color of a certain paragraphs as well, okay?
[00:20:20] Nathan Wrigley: Yes. This is not actually something I've experienced on an ebook yet because my, my, ebook device is a Kindle. It's reasonably old. And, it, it was created in the era where, eBooks just did black and white. they did text and the, white-ish background. Now I understand that color is an option in eBooks, which, and I, it's not quite, it's nowhere near as vibrant as you would see on a monitor, but that's an interesting thing.
you can drop color in as well now, so you can sort of, if you've got an image it looks more like you would intend apart from, well, what I get is a, very poor version of an image, which is shrunken down in black and white. So that's interesting.
[00:21:00] Naweed Chougle: Yes.
[00:21:02] Nathan Wrigley: Okay. So what kind of formats will you, produce your ebook in? Because again, if you're not experienced with eBooks, in the same way that on a, webpage, you are looking at, markup and HTML document basically, eBooks, there's loads of different formats. Some of them are proprietary, some have got digital rights management.
over the top of them. Like, so for example, my Kindle content is very deliberately unavailable on other devices. Amazon go out of their way to make it so that you cannot export your, your DRM content, the books that you've bought, and move them to other platforms, but other more open, file formats allow that.
So what, how is it that you export this content? My understanding is that at the moment, PDF is the option, but you are, you're thinking about some others as well.
[00:21:51] Naweed Chougle: yes. At the moment, PDF is the only option, but I'm working on including the EOP and mobile formats as well. Okay. And furthermore, I'll be including the docx formats so that. There's more versatility
in It's kind of curious. A lot of the, so for example, if you were to buy a a, Kindle device, it will read all the different for, actually, I'm not even sure if that's true. I think some of the formats they don't. Read I, I think they used to not read EP o. Maybe they do now, but for, like I said, you can't take an Amazon book and read it on your Cobo because it's kind of locked down with DRM and what have you.
[00:22:33] Nathan Wrigley: But the Cobo itself will read EPUBs and Moys. But at the moment you are onto, you're doing PDFs. Does that have any drawbacks? Is there any reason why? A PDF in the future, a scenario where you've developed, I don't know, EP o and Moby and things like that. Is there any scenario where A-A-P-D-F is superior to a ep o format or an op formatted book is superior to a PDF?
[00:23:00] Naweed Chougle: well, EUB is a very popular format for eBooks. Okay. And we see it a lot with, help guides and some people actually think if you are creating an ebook, you should have it in Eub format. Though I disagree, it can be PDF as well. Now, the thing about PDF is that it's compatible with almost any device. I don't remember coming across any issues.
Opening A PDF in all the devices that have used so far. Okay. So, EPOP is probably, good if you, wanna move page by page and, you wanna organize it in that unique format that p EPOP provides. Okay. So it's just a, different experience that you're going through.
[00:23:44] Nathan Wrigley: yeah. Okay, so I think we figured out how the plugin works. You've got these blocks, you can import content that you've already created. Presumably though this could be useful for content that you, haven't created yet. stuff that is still to be written in the future. Is there any way.
Do, you recommend using the WordPress block editor and always writing the content in there, or is the intention to, write new EOP only content in the plugin itself? I, dunno if that question sort of makes sense to you, but do you understand what I mean? Is it, only about creating pre-written blog based content or are you trying to encourage people to create ebook content only?
Is that possible as well?
[00:24:27] Naweed Chougle: this is for ebook content only, and the primary purpose is to help creators revive the value. I mean, revive old content, but if they wish, they can add new content as well from the same custom post type. Of eBooks.
[00:24:44] Nathan Wrigley: Right. Okay. I hadn't realized that's how it works. Yeah.
[00:24:47] Naweed Chougle: Yes. there's no restriction on adding a completely new chapter or a completely new introduction because, blog posts are gonna be scattered all over, right?
From years, ago. So if you wanna create an introduction, obviously. you'll unlikely you, it's unlikely that you'll have an introduction blog post somewhere. You have to write it from scratch, so you can use that block editor interface to create that content as well.
[00:25:16] Nathan Wrigley: Yeah. and where do you find, I mean, maybe you've got some metrics. I know that you're just beginning your journey on this. Where have you come up with some sort of useful use cases for this? So, for example, if you were to rewind the clock on the internet about 10 years. Just about everybody was using, download an eop sorry.
Download an ebook to access this sort of, content that we've got. And in exchange for that, you might swap your email address or something, and that's kind of how it used to work. I dunno if that's still a popular way. So basically what I'm asking is that still a way that people are using, the EPUBs, sorry, the eBooks that they've created?
Or is there some, other way that you've experienced people using the output of your plugin?
[00:26:01] Naweed Chougle: yes. that's one of the use cases, the creation of lead magnets, where you showcase your authorities if you wanna talk about starting a podcast and the best tools and the equipment, right? So instead of writing everything on, a blog post or a series of blog posts, it's always a good idea to put everything into an ebook and tell your visitors, okay, if you need this ebook.
please sign up here. Okay. And I'll occasionally send you some, updates and, news about, my next venture. Okay? So that's a legitimate way of getting an audience. Okay? So people voluntarily will, provide their email address. In exchange for the ebook, they'll circulate the ebook and spread word about your, next venture.
Your, your authority. Your expertise, and that's a very good way of establishing yourself as, a brand to be sought after. Okay? So that's one of the use cases I'm targeting where you don't have to leave your WordPress dashboard. That's what people love doing and, that explains why so many plugins are popular because they expect, they, allow people to stay within the dashboard.
They don't say, Hey, can you hop back after going to such and such tool and then come. Because if people leave the dashboard, they won't come back. Right. So, so that's, the objective I'm pursuing where people stay in the dashboard, create eBooks as lead magnets and, establish themselves as, experts in the respective fields.
And apart from lead magnets, I'm also looking at, an audience of educators where, teachers can create handbooks out of, regularly posted. Blog posts or even course material. So let's say a course material is, spread across multiple courses and you want to create a handbook that will combine, the content across multiple courses.
You can just summon the, posts from across courses and put everything into an ebook and perhaps even sell it. Okay. So
[00:28:18] Nathan Wrigley: was another interesting, yeah, that was another sort of intuition I had is. That again, back in the day, it seems that selling eBooks was a real, thing. I've seen much less of that. But presumably there's nothing to stop you taking the output of whatever it is that you've created, your ebook and selling it with, I don't know, WooCommerce or something like that.
You could easily do that.
[00:28:41] Naweed Chougle: Yes, that's true. And that reminds me of a popular, influencer in India who, regularly tweets, Motivational quotes and, encourages people to take the right steps in their careers and in their financial journeys. Okay, so one day he rolled everything into a printed book and it became a bestseller.
And some people, realized that this actually is available online. And in the review they said, Hey, I've read all this. So it's an absolutely legitimate way of, turning all your content into a valuable book that you can sell, and you absolutely deserve the money that people will pay because the whole experience is immersive.
if ion free. You don't have to hop from one tweet to another. You don't have to, you don't have to get distraction by, by, by the internet. content that is overflowing from all over. Okay. It's, one book. And it definitely deserves, to have a value to it.
[00:29:53] Nathan Wrigley: I don't know if this is a thing that you deal with, but maybe it's something that might be on a roadmap, and we'll get into that in just a moment. But, there's this whole kind of industry that began. I don't know how well it's going. I dunno if people are still doing this, but I know that self-publishing books became a thing for a while.
so you've written a book, but you don't really have the time or the capacity to, go through the traditional. Publishing houses who may require, I dunno, there's a whole lead time there and a lot of people get rejected and what have you. And so creating this content, turning it into an ebook, and then publishing it on those other platforms.
So for example, the Kindle. Platform. it's huge. There are countless millions of people who've got that. I, dunno if that's something which the plugin handles or those integrations are something that you are building, but just really to let the, readers know that kind of thing is also an option.
You can self-publish to Apple, certainly Amazon, Cobo, I would imagine the same as well, L
[00:30:51] Naweed Chougle: Yes, that's actually planned on the roadmap I
[00:30:55] Nathan Wrigley: Okay.
[00:30:56] Naweed Chougle: I'm planning to include a lot of integrations to make sure that your site can turn into a full fledged self-publishing platform so you don't have to knock at the doors of publishers and wait and suffer, the trauma of rejection. You
[00:31:11] Nathan Wrigley: Yeah. publish on your own terms.
yeah. That's right. Yeah, that's definitely a thing. So, speaking of roadmap, then, we've obviously, I injected, an item into your roadmap. You've just mentioned that the, the idea of exporting to these, publishing networks is also on the roadmap. Is there anything else that you wanna mention just before we round it off, is, stuff that you're working on at the moment that you think people would be interested in?
[00:31:35] Naweed Chougle: yes. in the roadmap, I'm gonna be including more formats. I'm gonna be including, templates. Okay. So that you can beautify the output. Right now, the output looks pretty good, but there might be a few rough edges. I'm getting started, but I wanted to make sure that I. Go ahead anyway. Okay. And, I've got some positive feedback about the, output, but yes, formatting is, high on my priority list.
Okay. So apart from that, like you mentioned, I'm gonna be working on the self-publishing integrations. I'm going to be working on several plugin integrations with LMSs, especially
[00:32:14] Nathan Wrigley: nice. Okay.
[00:32:16] Naweed Chougle: LMS Tutor, LMS, and learn dash. I'm also going to be working with the integrations with the feed aggregator plugins, right?
we have a few popular ones like RSS, aggregator Feed. So these plugins help you curate content. So why not go one step further and transform the curated content into eBooks? Okay. With the right attribution, I think you can boost a lot of value for yourself.
[00:32:45] Nathan Wrigley: You could subscribe to an RSS feed of updated eBooks. That's kind of curious. I hadn't really thought about
[00:32:53] Naweed Chougle: I was actually thinking of, an RFF feed, which fetches, regularly posted updates like news or blog posts and saves it on your site, and you can then pass on that content, which is safe on your, which is saved on your site to eBooks after repurposing and including attributions.
[00:33:13] Nathan Wrigley: right. The other way around. Okay. that's interesting. Yeah. Yeah, yeah. I could see lots of, interesting work, especially if you were the, I don't know if you were the. Curator of multiple websites all around the same topic. Being able to use RSS feed, you could suck in content from all around your own network, from around the web if you like, and put that into your, okay, that's interesting.
Put that into your eBooks. So, I'll just say one more time, I'll read the, read the URL into the record. You go. Wanna be going to ebook crafter. Com once more, ebook crafter.com. I will post the link into the show notes. But for now, noi, thank you very much for chatting to me today. I really appreciate it
[00:33:55] Naweed Chougle: Thank you, Nathan. It was wonderful chatting with you.
Okay, that's all. We've got time for this week. If you've got any commentary on that, head to wpbuilds.com. Search for episode number 460, and leave us a comment there. We love it when people actually leave us a comment on the website. It really makes my day.
We'll be back next Thursday for another podcast episode. We'll be back on Monday for the This Week in WordPress Show, and we'll repackage that on a Tuesday. Keep updated about all of the stuff we do. wpbuilds.com/subscribe.
Okay, that really is it. All I'm gonna do now is fade in some cheesy music and say, stay safe. Have a good week. Bye-bye for now.
