Unraveling the Power of Data in Email Marketing: Omnisend Webinar with Greg Zakowicz

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Hello, hello, Good afternoon. Good morning. Wherever you are in the world. Nice to have you with us. I'm joined today. I'm gonna get the, I'm gonna do the pointing wrong. No, I'm not. I'm gonna get it right. It's Greg. It's Greg Sakowski from Omnisend. How you doing Greg? Can you hear me? Greg appears not to be able to hear me well.

This is gonna go well. Craig's, Greg and I had audio problems prior to, starting this and it would appear that Greg has rediscovered some audio problems. Greg, I'm gonna waffle on with the usual stuff if you refresh, and, we'll see if we can drag you back in. Otherwise this is gonna be excellent.

You are gonna have to mime the entire webinar. Okay, let's see how this goes. hopefully Greg will be back, very soon. The, intention today is to, have a discussion with Greg who is representing Omnis. Send, he's in there, fabulous offices over there. Let's see if he can hear me now.

He's brought himself back into the call. Can you hear me, Greg?

[00:01:39] Greg Zakowicz: So I've got your speaker on my computer for some reason when we get back. Oh, my audio here. So I've got a worst case scenario, but let's see if I could fix this real

[00:01:50] Nathan Wrigley: quick. Okay, that's fine. I'll keep talking. No worries. if at some point you, you discovered that it's all working, just give us a, thumbs up or something like that.

Yeah, so as I was saying, Greg is representing, Omnisend, which is a email marketing and SMS platform. They're pushing very much into the WordPress space in the latter part of 2023. And in 2024, I think the endeavor is to do the same thing. if this webinar does in fact carry on, this is what you'd need to do.

Drive your friends relations colleagues over to this URL WP Builds.com/live. Once more, WP Builds.com/live. If you do that, then you can comment and you can ask Greg questions or ask me questions if you like getting Greg's base. Not much I can do about that, so I'm just gonna keep going. and if you go to that page, the box on the right is YouTube comments.

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The hoop is to go to Wave Video slash lives slash Facebook and you have to authorize the platform wave video to enable us to see you. So there we go. Right there. Enough waffle. Greg, can you hear

[00:03:22] Greg Zakowicz: me? So I can hear you. Can you hear me? Yeah. It's all

[00:03:25] Nathan Wrigley: working now. Okay. And do you know what that coincidentally that was, so that was the padding I was gonna do anyway, so we've ended up at the perfect, we've got a little bit of fun bass music along the way as you're trying things out.

[00:03:39] Greg Zakowicz: So what's interesting is I never have problems at home. I've got a professional setup here in the office and all of a sudden it doesn't work. yeah. Yeah. But I look good. I look good,

[00:03:48] Nathan Wrigley: right? Too many bells, too many whistles. Yeah. The office setup, I've gotta say the office setup is pretty impressive. So where is the office?

You, you are not, I don't think from where it is, but

[00:03:57] Greg Zakowicz: yeah. No, So I am, so I am based in Durham, North Carolina. Right now I am in Viness, Lithuania, which is the capital of Lithuania. Beautiful city. I've been here, this is my third time here now. And, I absolutely love coming here.

[00:04:11] Nathan Wrigley: Yeah. I think probably we need to spend a little bit of time just orientating ourselves around Omnis.

Omnisend is a, it's a, it's an email and SMS marketing platform. Greg can tell us more about it in a moment. But as I said in the introduction, a big push into the WordPress space. I think, Omnisend, have realized at some point in the, fairly recent past last few years that WordPress and Omnisend would be, really good, good companions, if And so just tell us a little bit about Omnisend, what it is that they do so that we can just figure out what the company's all about.

[00:04:50] Greg Zakowicz: Yep. And I threw some slides up for you as well. Thank you. If it's helpful for anyone here, so I'm not gonna read this, these bullet points. So we're an email and s and SMS marketing platform.

and we've got a plugin integration built in integration with, WordPress and WooCommerce here. So obviously we're talking about WooCommerce customers and, stuff there. just give you scope. We've been business for a long time. We have a hundred thousand customers. Wow. and pretty much all the tools you can imagine.

So if you think about. Enterprise level, email and SMS providers, we have all the same tools they do with just a fraction of the cost here. So if you talk about templatizing, say automated workflows, and we'll talk about why that's important today, but automation, you don't templated segments. So you don't, you can just copy and create segments right there for you.

All the AB testing you could imagine, sign up forms, kind of soup, the nuts, marketing for you and that's what we're here. And we pride ourselves in our customer support. We pride ourselves on being people here, which is why I love coming here. But we've got 24 7, 365 support even for our free customers.

So you can sign up for free, no credit card required. And. Paid plans for when you need 'em, but our free customers get all the love that everyone else gets.

[00:06:07] Nathan Wrigley: Do you, have, was I right in my, intuition there is, does it, is it a big part of the company push in the year 2024 is to, align themselves a little bit more with WordPress and push the, WordPress, plugin, which obviously links into WooCommerce.

Is that a big focus?

[00:06:24] Greg Zakowicz: it really is. So I'm sure WordPress people feel this all the time, right? It's a very tight-knit community, which is cool. WooCommerce very much the same thing, but I would say WooCommerce are one of those ones that, you talk about the likes of Shopify and stuff, and we're great partners with them as well, but WooCommerce always seems to be like they get the little man's treatment a little bit, 'cause it's very niche in the community, but, we're getting more and more woo customers coming in and it's just one of these things that we figure, I. it makes sense. Our customers coming to us, they're asking us for help. We're providing a help for 'em, and Hey, you know what?

We're a really good fit for this audience here. And, we're continuing to take feedback from WooCommerce customers and WordPress customers on how to make that better. But it is a bigger focus for us this year. I. Okay, so you'll probably be seeing us around a lot more. Yeah.

[00:07:14] Nathan Wrigley: I've got, got a feeling that 2024 and live events, WordPress events and things like podcasts and things like that are gonna be a, an area where you overlap and, you try to get your message out a little bit.

Obviously today we're gonna be talking about, WooCommerce and we've got some little bullet pointed I bullet point items that we're gonna go through. But, just before we begin that, and again, forgive me for putting my foot in my mouth a little bit here, I had this kind of intuition that email was a bit of a dead thing, that nobody was reading the emails anymore and that, everybody got sick and tired of it, but.

Obviously a company like you, you would, you wouldn't be in business if that were, true. That is true, yeah. You wouldn't be growing if that were true. So just set the record straight. I'm gonna take the first one here. Give us, the, sort of 2023 and going into 2024. Tell us about the, sort of trends and highlights in the email marketing in the SMS and push channel.

I noticed there as well, give us the skinny on, what's going

[00:08:16] Greg Zakowicz: on. Yeah. So let's just throw this up here. Nathan, and I'm sure you told your audience, we're gonna have more of a conversation today. Put some of these slides together just for some background. Yeah. Visuals, as we're chatting here, so we have a stats report coming out next week.

It's ungated. So we make these available. Anyone if they just wanna check 'em out and kinda see how they're shaping against their own industry and stuff like that from an email standpoint, but Right. That's the narrative. It's, been the narrative I've been to email over 18 years and the narrative over the last 10, 12 years is exactly what you said.

It's oh, email is dead. It's a dinosaur in the group. And ultimately what we're seeing is more brands are leading into it. Metrics are going up where customers are coming to it and it's just trusted, Everyone emails, it is a trusted channel. It's an easy place to kinda sign up for emails and check for product discovery and things like that.

And SMS, we talked about it for a long time, for the last couple years, we've kinda seen that tipping point where I. The, pushback was always, it's a little more intrusive than email is, right? Email can be a little more anonymous, if you will. Everyone's on their phone all the time or has it right there in their pocket or right next to 'em.

And the SMS seems, intimate. But I push back against the intimacy thing now because everyone texts, right? Any adult texts, any teenager for the most part texts nowadays. So it, and once that started being adopted, the conversation shifted to, it's only for young people. It's a generational cohort type thing.

And I'll tell you right now, everyone texts and everyone gets marketing tech. So I, tell this story now, I've been telling it for probably two years, but I. A couple years ago I was visiting my mother, and I'm laying on the couch. It's just a lazy Sunday afternoon at her phone because I love her to death, right?

she's old, her phone is like blowing up and beeping every single time anything happens, right? And I'm, getting like, beep, bing. And I'm like, there's no way someone's texting her without her responding to all these things and their marketing messages from brands. And she is not a technology adopter.

She's like the old, the last one to the race. And she's and she, of course she's reading 'em out loud because that's what she does. So she's blah, blah, blah, 15% off today or whatever. And then she's clicking on 'em. And to me it was an epiphany going, I've been talking about like generational cohorts.

You should ignore 'em a little bit. Anyways, this was the epiphany for me going, oh, everyone really does text now. And this is the up and coming channel, and brands are leaning into it. They've recognized it, but, email is probably strong, is it's ever been. Huh, that I've noticed. And SMS is now to the point where if you're not doing it, you're behind.

It's not too late, but you're on that cusp of missing the boat on that a little

[00:11:02] Nathan Wrigley: bit. I have some intuitions of my own here. And that is that of, all the things that have come in and out of my life, that could be called messaging. So you could encapsulate, Facebook Messenger, you could encapsulate anything.

The only, one which hasn't altered in any way is email. It's like the, it's like the stalwart. It's always there. And it's literally the only one that I will open up every single day. I also have this oth other intuition that my kids who are a bit younger, they don't have that same relationship with WordPress, but I'm more or less gonna put my stake, my house on the fact that as soon as they step into the workplace, that one of the first things the boss is gonna do is get them an email account.

Because that's how most people communicate. And so I get it. It's, still thriving. It's still a thing. It's still reliable, it's still trustworthy, and I'm basically opening email every single

[00:12:04] Greg Zakowicz: morning. Yeah. And I think the one thing where people look at is you, think about like productivity apps in the workplace, like Slack and people like Slack rolled out.

They're like, oh, it's gonna kill email. From, at least from a business perspective. And it hasn't. There's a place for both of those. And I think that's the one thing that people, they either look for the, either or, it's either dead or it's thriving and there's never any, thought to that middle ground.

It's Hey, there is a place for this. there is a place for Facebook and Instagram marketing. There's a place for TikTok marketing. It doesn't have to be email, or it could be email and Right. And I think that's the one thing that people overlook and they, it's where these, kind of false narratives always fall in.

It's gotta be to the extremes. And the fact is. It's not extremes. They're just, there's room for all of them in here. But you're right, your kids are gonna go into the workplace. Yeah. And they could won be the biggest Slack users in the world. They need the email address, right? Yeah. Yeah. That's right. They need the email address.

[00:13:02] Nathan Wrigley: That's, yeah. There's al almost no business. you don't go into a business and the person behind the counter when you've bought something, they don't ask for your TikTok account. They ask, they want their email, they want your email address off you. 'cause they know that's a reliable, thing to get you at, 24 7.

So that's

[00:13:19] Greg Zakowicz: yeah. And if you think about it, like if you go back seven, eight years, that was maybe, this, maybe 10. Everything is compressed for me. My wife teases me about this all the time, but she's everything's three years ago for you. but there was a short period of time where people were wanted to collect ins, Twitter handles, right?

They're like, oh, this is the, and brands started collecting Twitter handles and matching it up with email addresses and stuff like that. And it turned out that this wasn't the best. Avenue for marketing, but that was the rate. So it's funny that you mentioned like the TikTok handles and stuff. we been down that road.

It might come back one day, but I, to me, we talk about texting, being personal. Yeah. My, my Instagram handle, like that's personal to me. That's personal. I'll give you my cell phone number. That's cool. Yeah. we went down that road and it fizzled out pretty quickly.

[00:14:09] Nathan Wrigley: Okay. The, just one more thing before we move on.

The is the, in my head, my, if I receive a text, I'm think, and I don't know, maybe in North America in different parts of the world, there, there is more of a push towards, SMS messaging. Do you have to tailor that message slightly differently? Because in, in my head, when I open up a text message it, I'm not expecting all the time a marketing message.

So I'm just wondering if you need to be a little bit more convivial, a little bit less pushy if there's a different kind of way of handling. And I know obviously it's truncated the amount of text you can actually send, but is there some sort of philosophy for sending a text as opposed to sending an email?

Can you do one thing in a text that you should never do in an email and vice

[00:14:51] Greg Zakowicz: versa? this is the interesting. Thing behind it, because that's a really good question, by the way. and Nathan, you know me. We've talked before. I'm gonna give you a long answer on this. No, that's good. So bear with me here.

Yeah. But, the intuitive thing to say would be exactly what you did is hey, it is a little more personal, right? You have fewer characters, you have 160 characters a little bit more. If you add an image in there, that expands it out a little bit. But the thought would be it's more personal.

We should be more friendly with them in the SMS message and based on the brand, that is still doable. I think you have better success making your text message a sales message, right? You might be if it's, if you've got their birthday right? You could have a birthday, text message that just wishes 'em a happy birthday, or something like that.

But you're better off sending a marketing message via text. I think you have a little more runway to send a informational email. I'll think about. recipes or again, birthday messages there, but there's a lot more how to, you have that leeway in the email where I think people can open it, they get some benefit of it, or they just read it.

A lot of times you'll get these around the holidays, Hey, letter from CEO, we just wanna wish you a happy holidays. I think in a text like, Hey, happy holidays. It's 15% off. Click the link, right? Yeah, sure. And I think you're good there. So Surey. Yeah, yeah, And it, it's the whole marketing mindset of hey, just tell 'em what you want 'em to do and ask 'em to do it.

I think that's where SMS kind of play plays

[00:16:22] Nathan Wrigley: in. So we've established that email, is not going away. it's ever since it's inception, it's been there and it's a big part of the work life. And honestly, any prediction that it's going away always seems to be destined to be a failure. SMS the same, I'm checking my SMS all the same.

Yeah. But given that they're stalwarts and they're there, has anything changed in the more recent past? So over on the little bullet points that we've got, I've written or you've rather, you wrote down 2023. I'm guessing that we probably need to get into that conversation. what are the latest things that people are up to, the latest trends, even if it's just a small tweak, it might be an interesting thing to hear

[00:17:01] Greg Zakowicz: about.

Yeah, so I would say one that, I'm gonna jump around a couple different slides here, but if you're looking this slide, I would say that the big kind of overarching umbrella here is the point number two. It's about automation, right? And we see this kind of across channels and there's reasons for it. So I'm gonna jump around slides a little bit.

The one thing we're seeing across all channels, SMS web push, which we haven't talked much about, it's still an up and coming channel, but we sent more web push messages than SMS last year. But you look at the growth of these channels, right? So the growth in the email is the same thing here. We're seeing year over year growth on the email side, just as we are SMS and web push.

And what that tells me is these are all opt-in channels. Meaning brands or customers have to say, yep, here's a piece of information. Or let me click a button and tell you, yes, I wanna receive marketing channel or messages through these channels from you. It's a lot different than social media. People expect social media brands to, to market to 'em on those channels.

It's fine. I click on ads on Instagram. so it's not a bad way to do it, but the one thing there is you're not going there for the ads. I am opening an email from a brand. I'm looking for the promotion. I'm looking to see what they're giving to me. And I think that's one difference here. Yeah. And brands are, coming through and they're going, you know what? We're, getting good open rates. It's still driving sales for us. Why don't we hammer on this thing? It's, more cost controlled. Do you know what your monthly cost? The most part is for these channels where your ad spend might fluctuate up and down on, meta channels or TikTok or whatever.

So I think that's the value there. So that's the one trend. And here's the email marketing side, right? So again, growing up year after year, you can just continue to see, gas on the fire here.

[00:18:49] Nathan Wrigley: Sorry, just to be clear on the, on the chart that said, we've got 2020, we've got 80, up 19 to 20, 82%, 20 to 21, 60 3%.

So is that, On top of the previous year's,

[00:19:00] Greg Zakowicz: 82% the previous year. So, these are all year every year

[00:19:03] Nathan Wrigley: growth, every time it's a positive integer. It's bigger than it was the previous

[00:19:07] Greg Zakowicz: year, correct? That's a hundred percent correct. Yes.

[00:19:08] Nathan Wrigley: Wow. Okay. So it really is going, wow, like the clappers, that's pretty intense.

[00:19:14] Greg Zakowicz: So, people go, it's declining every year. And I'm like, no, those numbers are getting big, right? It's, laws of laws of constrainment or whatever. It's like you're only gonna, your growth is gonna go smaller 'cause your numbers are so much bigger, right? So yeah, it's taken a chunk there.

So the other thing, and this is the big thing along with sends, right? We send more, we're gonna have more people that maybe click on 'em, more people that convert obvious or orders will theoretically increase as long as we're doing it well, which we do see as well across all channels. But the thing here is look at the automation.

So those bottom two kind of highlights there. It's the percentage of orders coming from all these channels, from the percentage of automated sends and per automated sends make up a fraction of. The number of sends here. So SMS is probably the biggest one. 26% of all SMS orders came from. Automated SMS sends that total number of SMS sends is 13% of the yearly volume push messages.

It's a much bigger gap, right? Lot of orders, fewer number of sends. Email is probably the biggest one here, I'm on the wrong one. So look at the chart on the right hand side there. last year. We sent 23 billion marketing messages, Omnisend did great, and 41% of those orders came from automated messages.

It was two and a half percentage of all sends we sent. So that two and a half percent of 23 billion, I don't know what that number is off the top of my head. This is still alone, but it drove almost half the orders. So this is something we're seeing go up year after year. And when I was, I was consulting clients 10 years ago and this was always part of my strategy, consulting 'em and say, if you can get between 20 to 40% of your yearly sales on automated messages, I didn't care how many sends that was.

I said, you're doing pretty well. You've got a healthy program there. Because every due is your reliance on having to create additional campaigns. And these are things that all just run in the background, right? They are automated based on user behavior. So for anyone that maybe is not as familiar with what automated sends are, that's just behavior based messages.

I sign up for an email program. I get a message that automatically sends to me. you abandon a shopping cart. We're all familiar with X. We're probably doing it to try to get a discount code, browser abandonment, birthday mess, like these are all one-to-One messages that you set up, the automation runs in the background.

The reason they are so effective is they hit people at high intent periods. So why do people sign up for email programs? A lot of times it's maybe new to the brand, something took 'em there, but a lot of times it's to see if they get a welcome discount or maybe you promised them a welcome discount and they are in the shopping mindset cart abandonment.

We know they're shopping for something 'cause they put items in their cart. Browse abandonment, right? Those, this kind of your online window shoppers, they're on your website, they're checking something out, something in their life took 'em there. It never carted a product. You know they're there, so you retarget 'em and those things are just as effective.

you know the chart to the left, you don't need to study that one. The very top line is the conversion rate for campaigns and how we calculate it, that is just orders, divided by email sent. So how many you're sending? So conversion rate 0.07% for a scheduled, manually scheduled campaign. The very worst automated message you can send is outperforming that one, right?

So brands are looking to increase sales and they're looking to do it with the least amount of effort possible, but they can do it strategically and provide a better experience. Automation is the key there, whether it's SMS, push, email, like. That's the golden goose right there. That's what you wanna be doing.

[00:22:56] Nathan Wrigley: So can I just ask you some questions about this? Yeah. So firstly, on the graph on the right or the chart on the right, you are saying that in 20 23, 41 0.4%, obviously this is across your platform, so we don't know about specific stores or anything like that. 41, let's call it 41. 41% Of all orders.

That were tracked, came through a piece of automated, a campaign of automation, whether that be SMS oh no, in this case it's email. It came through some email automation thing. So the, contention there is just spraying out a, normal email that's not bound to any kind of trigger or event is probably not the best way to do it.

The best way to do, obviously you can do that, but you are gonna see a significant uplift in your revenue stream if you think carefully about setting up email. And the red line on the left hand chart is the age old. Let's make up a campaign, send it out one time, and that just doesn't work.

It's falling flat. The other ones, all of the other green lines, which. All, 10 x the, red one, the campaign one plus, in some cases like a hundred x or something. yeah, these are automated ones where there's some kind of, there's something going on which the customer hooks into.

There's a reason to open that and interact with that.

[00:24:24] Greg Zakowicz: Yeah. You got it a hundred percent. So I love throwing a hundred percent. 'cause we're talking about statistics here. Yeah, I should probably change my nomenclature there, but, that's exactly right. So you could be smarter about how you market the people by relying on their behavior, let them interact with you and that your campaigns, so you're manually scheduled ones that you create the campaign, send it to your whole list or whoever you want, right?

You can reduce the reliance of that if you are driving more sales through behavior-based ones. it's an, it's an important story to tell as well because it, it doesn't mean scheduling, like your badge and blast or even segmented messages are bad. how I like to reframe this a little bit and say automation's your new segmentation.

So segmentation, I think for a lot of brands, especially smaller brands, is hard to do on a consistent basis, right? So we have segments prebuilt in everyone's Omnisend account if you wanna use it. You don't have to create the rules, which sometimes is a time consuming thing. You click copy and you're ready to use it.

But if you have four segmented sends a day, right? Generally you need four different email creatives. You need four different, schedules, possibly subject lines. that's easy enough, but the creatives, it becomes very time consuming, right? Which is why some brands do it sometimes, but not all the time.

I, I say automation's a new segmentation 'cause you create that copy one time. You can make custom differences in there with like name tags and stuff like that, but you don't need to. You're populating, say, abandoned carts or coupon codes or whatever you want, but they're segmented messages, they're always relevant for you.

So that's why I always say automation's a new segmentation. It makes it doable on a consistent, large scale basis.

[00:26:10] Nathan Wrigley: It's interesting 'cause obviously not all of the automations are gonna land with all the people. That whole thing of, some of the people all the time, all of the people some of the time, but none of the people, all, not all of the people all the time, whatever.

But some things definitely hit with me and I can spot the pattern and it works. something arrives, and I won't bore you, but there's this one company basically, every time they send me this type of thing, I interact with it, I'm just a sucker for it. So I don't know if they're just like figuring that out and thinking, okay, Nathan, every time we send him this, he does something.

Let's send him more of this. but, other things that they send. Not so much, but, some of them definitely resonate and it's totally automated. There's nothing, human about this in the, apart from the fact that it was set up in the beginning. but it's completely automated. It shows me the things that it knows that I'm interested in, and very often it gets me to open my, wallet.

I did want to,

[00:27:09] Greg Zakowicz: so I, so that's the crazy part about it, right? It's finding your niche and you're, right. Not everything is gonna work. Even carda abandonment messages, right? People price shop, they go somewhere else. Sometimes they use it as a wishlist and even if a wishlist, 'cause it's easier on your site than the other one, but they buy there.

You can't stop that. You're, the goal is to recapture as much as possible and, that's where you're at. to your point, I'm gonna try to blow your mind here, Nathan. Oh,

[00:27:38] Nathan Wrigley: I'm ready. I've got, you. Want your mind as well. Keep it all in.

[00:27:40] Greg Zakowicz: Alright, here we go. So you're, this is the follow up directly on your point.

You're it's like a shill for you. You kinda queued me up. They're not all created equal and some of these are gonna have a lot more, sends the pure number of sends and other ones, we can kinda skew those metrics a little bit. So let me transition to the next slide here. Three messages. All those automated messages, right?

Or automated sales. That 41% of all email sales last year, they came from automated messages. 88% of those sales came from three messages. Oh, okay. Card abandonment, browse abandonment, welcome messages. Yeah, we saw that on the chart, right? The previous chart, yeah. That was conversion rate, right? They were the three, I think the three highest conversion probably.

so they, these three did have the, largest number of sends disproportionately. So some of that is made up there. But these are the ones where I talk about high intent. You're high intent when you're signing up for an email program. You're high intent when you're abandoning a shopping cart. And you're high intent when you're shopping, right?

If you're in a store in a mall and you are, they're browsing products. That's why they have salespeople at the mall, right? Or salespeople in stores. 'cause there is an intent there, whether purchase from you now, purchase from you later or purchase from someone else. They're shopping for something. So why I show this is one, they're not created equal.

It doesn't mean you should ignore the other ones because things like even order confirmation, shipping confirmation messages have extremely high conversion rates and they drive orders. This I always point to this is your blueprint, this is your roadmap. Don't know where to start, don't know where to optimize.

These are the three in whatever order you wanna go from. I would do welcome and cart as your first two used browsers, your third. But this is it. this is your roadmap for how do we get the most revenue or the most amount of sales, or improve our program with the least amount of effort. And where do we start?

I. Oh, here we go. This is where you start.

[00:29:36] Nathan Wrigley: So this is about tying the, in the case of Omnisend, this is about tying the Omnisend plugin into the WooCommerce store and creating triggers which result in some kind of message being sent, whether that's email or SMS or whatever it may be. Yep.

Which correspond to, in the first case when somebody signs up. So if a user enters their email address and signs up to your store, stick them in some kind of, automated sequence. Decide for yourself what that says and what it looks like. But that is gonna give you a good return and we'll skip the middle one for a moment.

And the cart abandonment one, I guess is obvious, right? You just, you wanted it, you press the buy, you press the add to cart button. what, just don don't finish it. There is no signal out of, I suppose purchasing it is a signal, but you, I get those email all the time and sometimes they work.

Yeah. a proportion of the time. They'll work for me. and then the product abandonment. What's the difference between product abandonment and cart abandonment? Is it just cart being the whole lot and product being just one thing at a time?

[00:30:40] Greg Zakowicz: Yeah. brows abandonment and product abandonment.

I think you might have misspoke there. I just wanna make sure talk about that thing. Oh yeah. So we track these separately. I lump 'em together because they're just different strategies. It's exactly what you said Nathan browse at abandonment is, it's just how you set it up. hey, let's target anyone who's visiting our categories of men's shoes.

And you can trigger that off. It's gonna be more generic of a message, but, I was checking out men's shoes and you trigger a message off about men's shoes. To me, product is just that. It's a specific product you set up. Nike size thirteens of this particular brand or this particular style.

And once I hit that page, you can then trigger it off. It makes the message a lot more relevant. 'cause you can put. Product information on there is Hey, did you know how, I'm not a sneakerhead, so this is probably the worst example I could give me neither, but Hey, did you know the new Air Jordans have are made with X, Y, Z comfort technology?

And you can go through the actual product and provide that stuff. Where browse is, could be more generic. Hey, here's our top selling, men's shoes of X, Y, Z category, whatever. The interesting thing, different strategy. Yeah. The

[00:31:51] Nathan Wrigley: interesting thing that's coming out for me here is that you've gotta be fairly granular, although the, the welcome series, I guess is fairly formulaic and you can go through that and make that more or less the same for everybody, but the browse, the browse products and abandonment. I guess you can get fairly granular. You just said that it's a size 13 thing in this particular color. You can really drill down and, and hopefully not get too creepy. 'cause I guess, if you, if you get too specific, maybe people are thinking, this is a bit strange.

I'm getting followed around, over there. But yeah, the idea being to be thoughtful, clever, write the email so that they sound like they come from your brand, not just nicking some template off the internet, which is probably not gonna work. Okay. So that's interesting. 88%. Where do we go next from

[00:32:42] Greg Zakowicz: here then?

All right, so this is the one before we, we switch over. I'll give you the one pushback that I used to get all the time. I still hear. Brand, say it to people and or if I talk to someone, they'll say it to me with browse abandonment, specifically the OR product, same thing. We'll lump them together so they'll say exactly what you said.

I don't wanna annoy my customer. I don't want 'em to think I'm following 'em around. Yeah. So my, yeah, my re my response was always, you're still gonna email 'em, right? I think. And they, oh yeah. And I said, are you segmenting your emails to Target just that person? no. And I'm like, so would you rather send them a generic email that may or may not be relevant to 'em?

Or would you rather send them an email about specifically what they were doing on your site, like a day or two ago? wouldn't that be more relevant to you? And they're like, yeah, I guess so. I'm like. Problem solved. We're good here. yeah.

[00:33:37] Nathan Wrigley: Yeah, I suppose the, it'd be a bit weird if somebody walked up to you in a store and you were looking at, I don't know, sneakers like you said, and the shop assistant just started generally talking about, are you interested in belts today, sir, what about, what about, underwear or, exactly.

No, Look where I'm standing. Look where I am. Help me with these things, please. I guess it's a bit like that,

[00:33:59] Greg Zakowicz: so it's funny, it sounds silly when you say it, but it's a hundred, percent. It's absolutely true. Absolutely true. And I think a lot of people don't, like they have trouble stepping out that lane go, it's online, or it's on my phone, or whatever.

So I shouldn't think about the real life experience, but you should as much as possible, right? Not everything's gonna translate, but that's absolutely what you should be doing. think about examples just like that because it's gonna matter more, right? Consumers are consumers, right? They like to shop for.

Stuff that's relevant

[00:34:31] Nathan Wrigley: for 'em. Yeah, I've got a few more questions, but if you want to just press on that's fine as well. I can ask those in a minute. No, fire your

[00:34:38] Greg Zakowicz: questions away.

[00:34:39] Nathan Wrigley: I was gonna say, do you, does the Omnisend platform, does it give you kind of fine grain statistics about the effectiveness of the email that you've put together?

Let's say for example that, I don't know, you put together a welcome series. Can you put together another one, an AB test it against the previous one and sort of judge, okay. Just changing the language a little bit or adding this image that seems to have bumped things up a little bit or it's gone in the opposite direction.

Quickly go back to the first one. Is it possible to go through and tweak these personalized things with data from the platform?

[00:35:14] Greg Zakowicz: Absolutely. let me see if I can get to, oh, I'm here somewhere. Hey, I don't know if you could do this, Nathan, the other screen I'm sharing, can you toggle over that one?

There you go. And I gotta. Here we go. Maybe it was just me. I was pushing the wrong arrow. so we can't We give you all the reporting, the data, all those things on here. automation, I talked about templatizing things, but I'll, do a, quick live one with the, and just drag stuff around.

It's gonna be really ugly for you, but it kinda gives you idea about all the things you can do.

[00:35:47] Nathan Wrigley: This is Omnisend, right? We're looking at the Omni is backend. Yep.

[00:35:51] Greg Zakowicz: So when you integrate with WooCommerce. You'll be here. Automation, pretty self-explanatory automation. So if you click create campaign here, we templatize, you can customize any one of these templates here for you.

You can create your own from scratch if you want, if you're really, create. But we templatize these things for you to make it super easy. hey, I'm pushed for time. Greg tells me I should be doing a, a card abandonment series or browse abandonment series. So yeah, we know it.

[00:36:20] Nathan Wrigley: we know now.

yeah.

[00:36:24] Greg Zakowicz: So now, boom, we provide some options for you. The beauty here is if, like you can mix channels in here. So I'll say, okay, I want three message series. And then you decide later, you know what, I just want one right now and I'll add to it later. You can do the three and just delete the other nodes, right?

These things. So we'll just do this here. I'll do one message. Eh, we'll do three. What the heck? We'll do this one. So to create this for us, and then you can toggle around. So you have your trigger up here, but to your specific example's, Hey, we wanna test to see. How these things work against one another or against previous results or whatever.

So we have testing options right in here. So you can actually create just one workflow and have different messages at different timing, different content, different channels, trigger off the people. So we kinda set it up for you here while the 11 hour wait, but say we just wanna do this, we gotta go, let's go.

Okay, let's split this. We drag that there and we could split it based on triggers, contact properties, or you can also test, there's two different ways, skin a cat here based on what you're doing. So let me go ahead and just delete that one. delete no path. Okay. So now we're just gonna do a 50 50 split, or you can change that if you want to, whatever you wanna do.

It's Hey, we have a winner over here. We wanna see if the other one, let's do 80 20, and just split that way. Okay? Yeah. Then you create your own different paths here. And if you ever run out a path, it'll reconnect it for you. But here's the beauty as well. If you have a slight tweak, maybe it's a subject line or you want the exact same message at a different timing, you can always just clone your message and, do that.

And now you've got two message here, you just drag that thing over. Oh, that's neat. Yeah. Yeah. I see. Yeah. Okay. and then eventually you can loop it together or you can just keep splitting your differences here. hey, we wanna do the next one in 11 hours. we can always delay here. It's like this one's gonna send immediately.

This one's gonna send at, one hour and we'll see if that changes anything. And then we just loop them back in to see if that first message converts differently. So you have full customization on what you wanna do. And the same thing goes for channels, right? You can, if you wanna split and add SMS into one stream, not use SMS in the other one, see if it matters your first message.

You have that ability to do if they fall into an SMS stream and that person's not an SMS subscriber, it just skips 'em, it's smart enough to know, hey, we're just gonna skip the contact and we'll push 'em over to the email, the next email at that point. So you have complete customization on whatever you wanna do.

And it, it's really just as simple as clicking, dragging, dropping what you wanna do. And you can edit your messages right in here. we'll do a different subject line here. Boom. Let's do it. Yeah. So I hope that answers in good enough detail here. Yeah. I'm just gonna ask

[00:39:14] Nathan Wrigley: a couple of more questions.

So yeah, in that scenario, you were just doing a, basic 50 50 split. Half the time you go down the A path, half the time you go down the B path. But that instead of putting in 50 50 there, you could do it, you could make that trigger almost anything, right? You could make it like, I don't know, part of the world they live in, time zone they live in or some kind of property that's set in WooCommerce, whether they bought something before.

Are those kind of things possible

[00:39:44] Greg Zakowicz: as well? You can, so the 50 50 split will be just a very simplified thing. Yeah. So it'll be your percentage versus percentage. You do have this split option up here. which I was chat chatting about, which here you could do say contact properties. So you know, you have EU versus US versus Canada, right?

And you have that, you can just filter it on contact properties. So in this case, if you wanna say, okay, we only want our Canadian folks, but we want 50 50 split test our Canadian folks. So it's just an extra step. you do contact properties Country, Canada. So you filter all those off to one side and then you can just stick your AP testing split in there to do 50 50 for your Canadian people.

So you can see how these things can get, I say complex. I used to love doing, I love creating really complex workflows with these days. Like to me, that stuff is fun, right? Yeah. So you could absolutely do that

[00:40:39] Nathan Wrigley: and. Okay, so I can imagine like you could easily get carried away and that flow diagram that you've got there becomes like a thousand different locations and yeah, like you said, you nerd out.

What about the, what about gaining the, data back from it? Because obviously there's not really much point in doing that unless you're getting meaningful data out the backend that you can examine to show to yourself, okay, Canadians in this part of the world, this part of Canada, they're, they want sneakers all day long, but from this part of Canada, seemingly not, we don't know why.

Can you inspect the data in an easy to understand way? How does it show you what it's finding out? Like the AB test

[00:41:20] Greg Zakowicz: that you did there? Yeah, so the AB test, whenever you get to one of these messages here, once you activate the workflow, you'll see metrics up here. Oh, okay. So those will be your

[00:41:31] Nathan Wrigley: high workflow.

Okay,

[00:41:31] Greg Zakowicz: nice. Yeah. Yeah. So those will be your high level metrics. And then I'm gonna get outta here real quick. and then if you like, we have these segments as well. So you can have your segments built for, Canadian customers or whatever. So you can come to see how the Canadian customers in general perform the things.

But, once you have, once you have a, workflow sending, you'll see, you'll start to see some different metrics and things like that. The reporting, we do have, reporting tabs as well, so you can see how we have these different workflows. It'll tell you these will be campaigns.

You have your workflow options right down here. Same thing with forms. If you have a signup form, you can see how different people sign up for different things. And the effect in this album. product abandon made is a good example. We sent 10 of 'em, got a hundred percent open rate, shocking. we're driving tons of sales.

So this is obviously a fake account. I'm not actually this rich. Yeah, that's pretty good. yeah, I'd be on a beach somewhere having a, an umbrella drink, so. when you go into a report though, you'll see what it is. You'll see the Contact Act activity on here. You'll have your channel performance, you have multiple channels, so you can toggle back and forth on here if you have those sending.

and then you'll have your emails and stuff like that showing here. So this one, it was just a tweak for, this is internal purposes, but, you'll have everything listed out in your reporting dashboard for you when you're going through these

[00:43:02] Nathan Wrigley: things. I used to absolutely love setting up Google Analytics and all of that kinda stuff, but this was the killer bit, the bit I just hated looking at the data.

I could never make sense of it. And so having somewhere where all the data's really easy to grapple with and really easy to understand is really helpful. I've gotta ask, do you eat your own dog food here? Do you email your Omnis, send customers useful emails about the data that you are capturing?

From the emails that you are sending on their behalf? That's a meta question.

[00:43:32] Greg Zakowicz: So we did, this past year, we did a year end report, like a summary that aggregated off and we sent it off to customers. So we somewhat, So we did say it was the first time trying to do one of these yearly recaps for brands, and we did send that off to customers cutting a little know what their stats were for the year.

So yeah, we'll get into it more probably next year. It'll be looking a lot cooler, probably a lot more granular data in there. but absolutely.

[00:43:59] Nathan Wrigley: Can I ask on the WordPress side of things, the WooCommerce integration that you've got, is that a. Is that a fairly complicated thing to set up, or is it literally a case of, do you install a Omnisend plugin and you're off to the races?

Or is there a lot of binding the two, you've obviously got the SaaS platform here. I'm guessing we're not looking at a WordPress plugin. Is there a, is it difficult to bind? Is this fairly simple to set up? Could you set this up if you're a WordPress, developer or a freelancer selling websites onto other people, is it fairly easy to get their clients onboarded and all of that kind of stuff?

How easy is it to set up? Basically,

[00:44:34] Greg Zakowicz: couple click integrations. We've got a, oh, nice. we've got a built-in integration where, and we've got a wizard that kind of walks you through it. I'll send you a link, Nathan, afterward. I don't know if you can put in the show notes or whatever. Yeah, We actually have a tutorial video, which is recently recorded with how to do it.

I think the total video might be six minutes, and that includes like an intro close and stuff like that. It's really easy. Okay. Minutes. Yeah. Yeah. So plug and play. And

[00:44:59] Nathan Wrigley: what kind of, things does it allow you to suck out of your WordPress website? What kind of data can you capture in here? Now, obviously, contact name and email address, we'll take that as a given, but what other things is it possible, you mentioned things like cart abandonment, but just give us some idea of the depth and breadth of the things that you can get into.

[00:45:23] Greg Zakowicz: Yeah, so we're gonna sync up all your purchase data on there. So we have, Craig purchases a pair of shoes and next week I purchased jeans, historical data on that stuff too. We will pull all that data into the Omnisend platform, where we'll sync it to, email, SMS, stuff like that, whatever is available and opted into marketing.

But, we'll pull that into there. So if you wanna create segments for past, genes buyers or whatever, and it's historical data. So you sync Omnisend today, you want something from a year ago. We'll sync that data in there, right? So we'll pull all that stuff in. any sort of attributes or special tags that you have set up as well, we can sync those things.

So if you think about, maybe you have a tag for, obviously demographic data, so country code, geographical data, country code, zip code, whatever you're collecting there that kind of syncs with your store. We'll pull that into different fields in our account too. I don't wanna say you can do everything, but all that key data that you might use from a marketing purpose that you want to sync, we can sync that stuff into Omnisend.

[00:46:29] Nathan Wrigley: Okay. So all of the, basically all the customer data and sales data and all of that kind of stuff gets dragged across. And you don't have to configure a lot on the WordPress side. You more or less install the plugin and like you said, a couple of minutes and you're done.

[00:46:42] Greg Zakowicz: Yeah, more or less. There might be some specific, maybe you have some custom fields or something built in that you might have to map over.

Usually the mapping is pretty easy. I'm not a developer. Yeah, full disclosure. most of it's pretty easy. There might be one or two that maybe you have custom fields for. You might need to use the API to do it or whatever, but it's all doable. for the most part. I mentioned we do have 24 7 live support, so if you ever have an issue with trying to install it and you're, Again, it's open to free people too. So if you just do a free account to, to try to install it and play around with it, no credit card required. So play around with Omnis. Send if you want, but if you hit a, a stumbling block or just have a question, just live, chat us up and, we'll get your average response times less than five minutes.

So is

[00:47:28] Nathan Wrigley: there any use case or as a company, do you work well with just WordPress or is it really, are you pushing the, the WooCommerce side of things? In other words? So for example, I have a website WP Builds. There's no commerce in there at all, but obviously I'm sending emails out all over the place.

Would, Omnisend work for me or are you really all about the, commerce side of things?

[00:47:53] Greg Zakowicz: so we do have a, separate WordPress plugin as well. so we've got, we WooCommerce and we're press two different plugins. I, you can't speak. It's great for being on a podcast, so, we have different plugins there.

We have, we do have customers who are non commerce related that use Omni as well. I would imagine we'd be a good fit for you, a perfect fit, you might say, might be use case specific, but we have plenty of non commerce customers using us as well.

[00:48:22] Nathan Wrigley: Okay. So we've got a nice introduction to the platform, the kind of things that you can do.

Yeah. The fact that it works really well with, WooCommerce and you've given us a, at least three, sort of ways to begin with your email marketing campaigns and some low hanging fruit that you might get there. I guess, I've gotta ask, what does it cost? How much, does the, does the platform cost?

You mentioned there's a free tier. I dunno if it, we wanna put that on the screen or not. 'cause these sort of things tend to change, but you have an intuition on the pricing

[00:48:53] Greg Zakowicz: there. Yeah, so it's gonna be based on, it's, we have three different tiers. So we have a free, we have a standard, we have a pro. and you could toggle up.

We don't do, we do year long contracts if you want. it's not our business model to give those to just everyone. Those, so if you say join as a standard, you're not locked in for the year. again, just kinda the way we like to do business. Let me try to navigate out. so we're gonna do it based on contact pricing, so how many active email address, how many email addresses you have in your system that you're marketing to and things like that.

if I can, sorry, I'm on like a maximize screen here. Let see if I can get outta here.

[00:49:31] Nathan Wrigley: Oh, I, it's okay. I can put it on my screen if you

[00:49:33] Greg Zakowicz: share that. Yeah, if that works. So we actually have a pricing calculator. On our website. So if you go to pricing and you can actually plug in the number of contacts you have, you can change that around.

And it'll tell you the pricing for obviously the you, the free is free, right? But it'll tell you the pricing for, standard and pro based on those contacts. And we can even compare 'em against eight other ESPs on there at the same time without having to toggle, and it'll pull those same pricing from their website.

yeah, perfect. So if you go over to the pricing, tab, I'll click. So we try to make your life easy over here. So you've got the dropdown right there, right? So let's say, and there's one further down for SMS if you wanna use SMS as well, but you can just kinda pick your tier and the pricing changes.

so that'll be for us. And if you scroll down, I think the pricing calculator will be lower or the, I'm sorry, the comparison.

[00:50:34] Nathan Wrigley: This one here. This one here.

Am I in the right spot? Dunno if you can hear me anymore.

[00:50:43] Greg Zakowicz: some, sits there somewhere. There we go.

That it? Oh, where'd you go? There you are. I'm still here. Just refresh for a minute and now my audio issues are back. Oh, lemme try.

[00:50:58] Nathan Wrigley: He's having fun. I'll just go through the top line pricing. I'll come back to this SMS one in a minute 'cause hopefully Greg's audio will be restored. Greg, just refresh.

There's my refresh symbol. Yeah. so it looks like if you have a very small email list of under 250, it's gonna be $59 per month if you're on the pro plan, or you can get it for free. or you can go at the standard plan at $16 a month. Obviously that's gonna rise incrementally. Let's go in at about a thousand or something like that.

Let's see what that gives us. So if we're going in anywhere between 500 and a thousand, we're looking at $20 a month for the standard and the 59 for the Pro. And you can obviously figure out for yourself what the differences are. And then right down at the bottom of the page we had, where's it gone? We had the SMS calculator.

Okay. So I guess we put in how many SMS messages we wanna send, and then it'll tell us if we're in the US of A SMS messages are gonna cost in the region of $15 for up to 1000. Something like that. Can you hear me now,

[00:52:05] Greg Zakowicz: Greg? Yeah, I got you back. I, don't even know where the audit, the sound was coming from at that time.

Yeah.

[00:52:10] Nathan Wrigley: Yeah. Luckily I'm quite good at just rabbiting on if, if anything happens. I, got you back. We're finding

[00:52:16] Greg Zakowicz: new speakers here. Yeah,

[00:52:18] Nathan Wrigley: that's fine. I, I explained the pricing as far as I could see it on for the email marketing campaigns. And now I was just drilling into the, cost per SMS if you go for a thousand,

[00:52:28] Greg Zakowicz: say something.

So the pricing comparison, Cal, did you find that is brand new, by the way? We just rolled that out a couple days ago. maybe

[00:52:39] Nathan Wrigley: tell me scroll. I'm scrolling. I'm scrolling. Pricing comparison. No. Maybe I'm in a part of the world where that, hasn't, arrived. Maybe I've got a cache version of the website.

I didn't see it,

[00:52:53] Greg Zakowicz: so I bet if you, it's probably on the pr, maybe on their features. But if you, oh, you know what, go to resources and tools. resources, tools, hub. Yep. Might be there.

[00:53:10] Nathan Wrigley: Okie doke. Wow, you've got a lot of neat tools. Look at this. Here it

[00:53:16] Greg Zakowicz: is. Use this tool as a comparison. There you go.

Yeah. So we've got, subject line generators, subject line testers. So if you're struggling with the subject line, can I

[00:53:24] Nathan Wrigley: just go back to that? Yeah. I want to just look at those for They look quite cool. so what have we got here? All these really cool resources. Subject line tester. Subject line generator.

Oh, the ai. It has to, there had to be some AI somewhere, right? Everything is con ai. Actually, that would be a whole other webinar. We could probably talk about emails and estimating it with all of that. Good stuff. return on investment email calculator. SMS Oh, SMS. Length calculator. Fascinating. Yeah.

Price comparison, which we're gonna look at in a moment. And product description generator. Oh, again, more ai. Lovely. And then let's go over to the price and comparison. You're obviously putting yourself up against some of your, competitors, but yeah. Sorry, I interrupted. Carry on. No, a hundred percent

[00:54:07] Greg Zakowicz: Noah, this is great.

Keep, keep going. Okay, so here's a good, so here's a great one, right? It's pretty self-explanatory. Plug in your number of contacts, select however many of those competitors or other, ones you want to use, and. We'll compare similar price or similar plans for you.

[00:54:27] Nathan Wrigley: Oh, okay. So it gives, okay, so this is a great way to understand if, the pricing structure for Omnisend works for you.

head in over here. And I guess there are some areas where you are gonna win. There are some areas where you, your competitors might be cheaper, but at least it gives you a. It gives you an idea, right? That's nice. Yeah. That's great. Okay, so you're gonna find all of this at Omnisend OM do you know what, I've been typing the word Omnisend about a hundred times in the last few weeks, and I never spell it right.

I always put an n where an M should be, but it's o send nOmnisendend, which is what my fingers do every time. Omnisend.com, O-M-N-I-S-E-N d.com. We're at the top of the hour, so we probably need to knock it on the head. But, there were a couple of things that came in right at the beginning actually, but I've, left them until the end because, 'cause they didn't seem to fit in with what we were talking about at the time.

But here we go. Let's just get these mentioned. Mr. Cosley. Check, I'm so sorry, for butchering your name. Facebook leads ad plus Omnisend automations equals great pre-launch warmup for a Kickstarter campaign. I'm setting up for setting one up for a client right now. Nice. Actually, a lot of the audience for this podcast are people who have their own WordPress agency, and so knowing that Omni Center is useful tool that you could, resell in a way, if you could do that heavy lifting for them, understand how the platform works.

That's good to know. Thank you for sending us that. Any, anything you wanna add to that one before I give you the next

[00:56:01] Greg Zakowicz: one? So we do have, an affiliate and a partner pro portal, a program like most other companies do as well. So any agencies out there that bring new clients on, you can get a little referral bonus on those things as well.

nice. Yeah. Always nice,

[00:56:16] Nathan Wrigley: right? Money's good? Yeah. Good. Yeah. Yeah. Yeah. That is good. Yeah. and then black JS 13. Okay, so this is a question. How does Omni, I don't even know what these things mean, but here we go. How does Omnisend handle a two P 10 DLC for its SMS marketing feature? Does that mean anything to you?

[00:56:34] Greg Zakowicz: So it does to some degree. I don't deal with the specific integrations there and the specific, kind nuances here. we also use Twilio to send our SMS, if you contact the support, we'll take care of you. We handle all that stuff for you. So,

[00:56:54] Nathan Wrigley: you, do use Twilio, but you don't need to concern yourself with that.

If you're a customer of Omnis, send all of that pain is taken away. You just. Sign up

[00:57:01] Greg Zakowicz: kind of thing. Yep. I would advise you, 'cause I'm not gonna give you a hundred percent best answer on this one. I'm just gonna admit where I, fall short with our stuff there. if you go and just ping our support, we, if we have a knowledge base, you can Google omni site knowledge base.

We walks you through exactly all this. If you wanna read it real quickly, you can always contact our support, and just copy, paste the question in there. They'll take care of it for you. But we use Twilio, to send ours, but use the knowledge base too. super easy for you, but we'll answer that question for you.

[00:57:35] Nathan Wrigley: Nice. Greg, I've enjoyed that there was a little introduction to me at least at the back end of, Omnisend sound. I've got more of an intuition of how it works and what it does and some good ideas. If I had a WooCommerce store, I'd have, some intuitions as to what to do next. I appreciate you chatting to us today.

Where do we find you if we wanna contact you? email address as we've been banging on about or Twitter account,

[00:57:59] Greg Zakowicz: where's I'm on 'em all. e email is simple. It's Greg one GGRE [email protected]. So pretty simple. I'm on LinkedIn, you can find me easily. I am on x, at what's Greg doing.

[00:58:13] Nathan Wrigley: Oh, that's good. I like

[00:58:14] Greg Zakowicz: that.

That's great. Yeah, I just hit my, I think a 14th year anniversary on there. I got an e or Tweet thing the other day, so I'm wherever. If you find anyone on LinkedIn that works for Omnisend, feel free to approach 'em. We are all very friendly people. we'll answer your questions. We will. Direct you to whoever, if we can't answer 'em, to whoever can.

I'm an open book. Feel free to reach out to me. I invite you and, I dunno, we're, around, so let us know. Yeah. Thank you.

[00:58:42] Nathan Wrigley: Enjoy the, enjoy the rest of your time in your fabulous office and, I appreciate you sticking with me during, even, with all the technical gremlins. who knows why they happened, but they happen.

But I appreciate you. I'm pretty sure

[00:58:54] Greg Zakowicz: they were on my end. Oh. So yeah. It's not always. I'll take the blame

[00:58:58] Nathan Wrigley: for it. Yeah, I'll take some of the blame. But for now, Greg, from Omnis, thank you so much for chatting to us today. I really appreciate it. Take it

[00:59:04] Greg Zakowicz: easy. Thank you Nathan. Appreciate it. No worries.