THE LATEST EPISODE
I don’t know much about design. I’m one of those people who knows what they like when they see it. So I’m basically your worst client! Luckily there are people out there who do understand design. They think about it deeply and understand why some combinations of colours and shapes work well (good designers) and others don’t (me and turnips). Piccia Neri is one such person; she’s good at design and understanding design. Coming from a background in art history she moved over to the web and has been applying her knowledge to web design ever since.
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Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.
So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It’s called the ‘Hero’s Journey’, a 12 step method of breaking down ideas into something meaningful which will resonate well with people.
In the episode we talk to Edmund Turbin about WP Engine and why you might consider it if you’re in the game for a hosting provider. I’m sure that you’ve heard of WP Engine before, but if you haven’t, they’re a WordPress specific host who do WordPress and nothing else. They have been experiencing amazing growth since they were founded, and it says a lot about the WordPress ecosystem that services such as this can thrive.
Discussion – David and Nathan discuss whether or not it’s a good idea to automatically update your plugins.
Interview – How to get paid more with Brent Weaver – Part 2. Last week we were introduced to Brent Weaver from uGurus. We learned about his business and how he aims to assist businesses achieve higher fees and become more profitable. This week is a little different, because we’re delving more into Brent (the man) and not Brent (the business man)! Does that make sense?
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Chopped up like you would chop up a carrot, or perhaps a turnip... but not with a knife, because we, erm... chop things up with our podcast. So, WP Builds is like a big choppy, podcasty knife with lovely colourful hexagons.
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MEET YOUR HOSTS
WordPress web site builder.
I run a web agency in the UK called Picture and Word. We work almost exclusively with WordPress, but have been know to use Drupal and Magento in the past.
I cannot spell the words, thepis, rangotls, or dufmertin.
Lion tamer and liar.
I travel, help people make websites and bang on about Beaver Builder on YouTube. I got a silver badge for swimming aged 11.
The designer in me says there should be more words here.