164 - The how and where of marketing - WP Builds Weekly WordPress Podcast

So many places to post your marketing messages and so many forms that they can take. What options are there and are any more useful than the others? We’re taking another dive into the ‘Watertight Marketing’ book by Bryony Thomas, and exploring an area that neither David or I (Nathan) are particularly experienced at. We go over as many ways as we can think of for getting your (or your client) messages out there and think about what they might look or sound like. It’s a surprisingly long list and it’s changing all the time. What looked cool 3 years ago, might look foolish today and the platform of choice seems to change with alarming regularity! Have a listen to us chat this all through on the WP Builds Weekly WordPress Podcast.

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162 - Information Overload - WP Builds Weekly WordPress Podcast

You know how this goes… You have an inbox and it’s overflowing. You have almost no time in the day to deal with nonsense, but you do read your emails… some of your emails. But which ones? Which emails make the cut and get opened and which ones fall by the wayside, their only purpose in life was just to add a tiny amount to the carbon footprint? Building WordPress websites, you need to advise your clients about ways that they can interact with their customers or audience. They need to have a little understanding in terms of how they can market to the world. Perhaps you’re not the person to teach them all of this, and yes, there might be people out there who are heaps better at marketing than you are (this is certainly true for myself and David), but that should not stop you thinking about this subject and offer your clients some thoughts as to what might work, and certainly what does not work anymore. Check out the podcast to hear our thoughts on this…

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