Welcome to another episode of WP Builds Webinars! In this installment we're joined by Greg Zakowicz from Omnisend, a leading email marketing and SMS platform. The episode delves deep into the ease of understanding data in email marketing, focusing on capturing and utilising various types of data to boost marketing efforts. We discuss Omnisend's integration with WordPress and WooCommerce, detailing the user-friendly wizard and the platform's ability to sync customer and sales data for targeted marketing. We explore Omnisend's pricing options, automation features, and the growing significance of email, SMS, and push channels in the marketing landscape. We also get a glimpse into Omnisend's future plans for integrating with WordPress and WooCommerce. So, whether you're an existing user or keen to learn more about Omnisend, this episode is packed with information to enhance your marketing strategy.
If you're creating newsletters for your content and you use WordPress, put that quill down and check out the podcast today. Newsletter Glue is a really great blocks product that I'm sure many of you are going to love. TL;DR you can create all your blog posts and emails at-the-same-time in the WordPress Block Editor. It's a huge time saver. Write once, publish on the web and to your list at the same time. It works with all the major email providers and I'm honestly loving using it. Not only that, but the WP Builds folk are going to get 15% off the plugin - check out the post for details. This is one not to miss and your email sending clients will love it too. Check out the podcast...
Having a newsletter is one of the best ways that you can communicate with an audience. In fact, I'd go as far as to say, that it's the best. There's no third-party platform involved. You are communicating with people who have signed up, and therefore really want to get your content. But, it can be a dull job keeping the content flowing. Today we learn about a SaaS platform which might just make that job a lot less painful. I've started to use it and it's shaved hours out of my week. Go listen to the podcast today to find out more...
In this discussion episode with David and I, we discuss an idea called "The Magic Email". It's a really simple email that you can send to get something... anything back from a client who has gone AWOL. Simply, the email is designed to be deployed with the minimum of effort from you, but in return you'll get clarity if the email is replied to as well as if the email is not replied to! It's 17 words long and brings up some interesting points...
