One the more challenging things to do when creating a website is to write effective copy. In the era of Page Builders, getting the site to look good and work well is easier than ever... but getting effective and compelling copy on your site is as hard as it's ever been. In fact, with the competition out there, all trying to get the same SEO juice as you are, it might be harder than it's ever been. Unless you're a pro at this you might struggle, and your clients might be even worse. Step up Todd E. Jones and his Website Copy Framework. We talked on the podcast about why Todd built the product and what it contains. It's essentially a collection of templates for all the different components you need to put on your website. It makes it easier for you to understand how to get started and what effective copywriting is. So if you need help with your copywriting, check out the podcast and see if the Website Copy Framework might get you writing better copy.
So we all build websites. Perhaps we don't. Perhaps we're just involved with WordPress as a marketing expert, or a graphic designer. WordPress is useful to a whole slew of different job types which is great, but can also be a burden. What I mean by that is that there are so many hats that you can wear in the WordPress space, so many jobs that are needed to get a website up, running and maintained, that it can be hard to keep up. How do we do that...
Last week we introduced you to Regina Tuzzolino and her remarkable approach to writing copy. Well, in this, the second part of the interview, Regina unpacks the ways that this method can be applied to web site copy. It’s such an innovative way to tackle what many of us don’t really like doing. Not only do we not have the required skills, but we’re often more focussed upon the way that a site looks and less upon the impact of the language that we use.
So web copy is hard to do. Some of you might be experts, but most of us are not! We struggle to find a way to make copy that is engaging and innovative; something that people will want to read. Regina has a wonderful take on how to create successful copy through her step-by-step process. It's called the 'Hero's Journey', a 12 step method of breaking down ideas into something meaningful which will resonate well with people.
